Digital Design and Interface Expert with 25 years of experience, over two decades creating intuitive and efficient user experiences. Areas of Expertise: Digital Design and Interfaces: UX/UI and Service Design (24 years) Product Design (12 years) Artificial Intelligence Tool Handling (1 year) User-Centered Skills and Focus: User Research Usability, Navigation, and Behavior Testing Mental Models and Heuristic Evaluation Wireframing, User Flow, and User Stories Service Design, Information Architecture, and Component Structures Adaptation to new design trends, such as Augmented Reality (AR), Virtual Reality (VR), Inclusive Design, Minimalism, Micro-interactions, Dark Mode, Data-Driven Design, and Personalization Implementation of technologies such as AI (Google Gemini and ChatGPT) to optimize interface design and interaction Interface Design: Creation of sketches, wireframes, mockups, prototypes, animations, and interaction design using tools such as Figma, Adobe XD, and Sketch App Prototyping and User Testing: Development of prototypes, user testing, sitemaps, UX research, tree testing, card sorting, and first-click testing with tools such as Optimalworkshop, Lookback.io, Mural.co, Hotjar, MixPanes, Google Analytics, Miro, and Notion Product Design: Creation, development, and maintenance of sustainable and scalable digital products, working with business opportunities and user needs Project Management: Experience as Project Manager, Project Owner, and Scrum Master, collaborating on the conceptualization, design, development, communication, testing, and go-live of projects Use of methodologies such as SCRUM, KANBAN, and WATERFALL and tools such as Jira, Azure Dev, Atlassian, Notion, and Asana Strengths: Passionate about user-centered design and creating intuitive, efficient, and user-friendly digital products Solid experience in user research, interface design, prototyping, user testing, and project management Effective communication skills and ability to work collaboratively in teams Detail-oriented and with a strong commitment to quality Possesses an advanced C1 English level, certified by the EF SET platform, which allows me to perform successfully in international work environments UX / UI portfolio: _Website not available. Sign in: https://www.twine.net/signup_…Digital Design and Interface Expert with 25 years of experience, over two decades creating intuitive and efficient user experiences. Areas of Expertise: Digital Design and Interfaces: UX/UI and Service Design (24 years) Product Design (12 years) Artificial Intelligence Tool Handling (1 year) User-Centered Skills and Focus: User Research Usability, Navigation, and Behavior Testing Mental Models and Heuristic Evaluation Wireframing, User Flow, and User Stories Service Design, Information Architecture, and Component Structures Adaptation to new design trends, such as Augmented Reality (AR), Virtual Reality (VR), Inclusive Design, Minimalism, Micro-interactions, Dark Mode, Data-Driven Design, and Personalization Implementation of technologies such as AI (Google Gemini and ChatGPT) to optimize interface design and interaction Interface Design: Creation of sketches, wireframes, mockups, prototypes, animations, and interaction design using tools such as Figma, Adobe XD, and Sketch App Prototyping and User Testing: Development of prototypes, user testing, sitemaps, UX research, tree testing, card sorting, and first-click testing with tools such as Optimalworkshop, Lookback.io, Mural.co, Hotjar, MixPanes, Google Analytics, Miro, and Notion Product Design: Creation, development, and maintenance of sustainable and scalable digital products, working with business opportunities and user needs Project Management: Experience as Project Manager, Project Owner, and Scrum Master, collaborating on the conceptualization, design, development, communication, testing, and go-live of projects Use of methodologies such as SCRUM, KANBAN, and WATERFALL and tools such as Jira, Azure Dev, Atlassian, Notion, and Asana Strengths: Passionate about user-centered design and creating intuitive, efficient, and user-friendly digital products Solid experience in user research, interface design, prototyping, user testing, and project management Effective communication skills and ability to work collaboratively in teams Detail-oriented and with a strong commitment to quality Possesses an advanced C1 English level, certified by the EF SET platform, which allows me to perform successfully in international work environments UX / UI portfolio: _Website not available. Sign in: https://www.twine.net/signup_WWW…
Digital Design and Interface Expert with 25 years of experience, over two decades creating intuitive and efficient user experiences. Areas of Expertise: Digital Design and Interfaces: UX/UI and Service Design (24 years) Product Design (12 years) Artificial Intelligence Tool Handling (1 year) User-Centered Skills and Focus: User Research Usability, Navigation, and Behavior Testing Mental Models and Heuristic Evaluation Wireframing, User Flow, and User Stories Service Design, Information Architecture, and Component Structures Adaptation to new design trends, such as Augmented Reality (AR), Virtual Reality (VR), Inclusive Design, Minimalism, Micro-interactions, Dark Mode, Data-Driven Design, and Personalization Implementation of technologies such as AI (Google Gemini and ChatGPT) to optimize interface design and interaction Interface Design: Creation of sketches, wireframes, mockups, prototypes, animations, and interaction design using tools such as Figma, Adobe XD, and Sketch App Prototyping and User Testing: Development of prototypes, user testing, sitemaps, UX research, tree testing, card sorting, and first-click testing with tools such as Optimalworkshop, Lookback.io, Mural.co, Hotjar, MixPanes, Google Analytics, Miro, and Notion Product Design: Creation, development, and maintenance of sustainable and scalable digital products, working with business opportunities and user needs Project Management: Experience as Project Manager, Project Owner, and Scrum Master, collaborating on the conceptualization, design, development, communication, testing, and go-live of projects Use of methodologies such as SCRUM, KANBAN, and WATERFALL and tools such as Jira, Azure Dev, Atlassian, Notion, and Asana Strengths: Passionate about user-centered design and creating intuitive, efficient, and user-friendly digital products Solid experience in user research, interface design, prototyping, user testing, and project management Effective communication skills and ability to work collaboratively in teams Detail-oriented and with a strong commitment to quality Possesses an advanced C1 English level, certified by the EF SET platform, which allows me to perform successfully in international work environments UX / UI portfolio: _Website not available. Sign in: https://www.twine.net/signup_…Digital Design and Interface Expert with 25 years of experience, over two decades creating intuitive and efficient user experiences. Areas of Expertise: Digital Design and Interfaces: UX/UI and Service Design (24 years) Product Design (12 years) Artificial Intelligence Tool Handling (1 year) User-Centered Skills and Focus: User Research Usability, Navigation, and Behavior Testing Mental Models and Heuristic Evaluation Wireframing, User Flow, and User Stories Service Design, Information Architecture, and Component Structures Adaptation to new design trends, such as Augmented Reality (AR), Virtual Reality (VR), Inclusive Design, Minimalism, Micro-interactions, Dark Mode, Data-Driven Design, and Personalization Implementation of technologies such as AI (Google Gemini and ChatGPT) to optimize interface design and interaction Interface Design: Creation of sketches, wireframes, mockups, prototypes, animations, and interaction design using tools such as Figma, Adobe XD, and Sketch App Prototyping and User Testing: Development of prototypes, user testing, sitemaps, UX research, tree testing, card sorting, and first-click testing with tools such as Optimalworkshop, Lookback.io, Mural.co, Hotjar, MixPanes, Google Analytics, Miro, and Notion Product Design: Creation, development, and maintenance of sustainable and scalable digital products, working with business opportunities and user needs Project Management: Experience as Project Manager, Project Owner, and Scrum Master, collaborating on the conceptualization, design, development, communication, testing, and go-live of projects Use of methodologies such as SCRUM, KANBAN, and WATERFALL and tools such as Jira, Azure Dev, Atlassian, Notion, and Asana Strengths: Passionate about user-centered design and creating intuitive, efficient, and user-friendly digital products Solid experience in user research, interface design, prototyping, user testing, and project management Effective communication skills and ability to work collaboratively in teams Detail-oriented and with a strong commitment to quality Possesses an advanced C1 English level, certified by the EF SET platform, which allows me to perform successfully in international work environments UX / UI portfolio: _Website not available. Sign in: https://www.twine.net/signup_WWWW…
Available to hire
Digital Design and Interface Expert with 25 years of experience, over two decades creating intuitive and efficient user experiences.
Areas of Expertise:
Digital Design and Interfaces:
UX/UI and Service Design (24 years)
Product Design (12 years)
Artificial Intelligence Tool Handling (1 year)
User-Centered Skills and Focus:
User Research
Usability, Navigation, and Behavior Testing
Mental Models and Heuristic Evaluation
Wireframing, User Flow, and User Stories
Service Design, Information Architecture, and Component Structures
Adaptation to new design trends, such as Augmented Reality (AR), Virtual Reality (VR), Inclusive Design, Minimalism, Micro-interactions, Dark Mode, Data-Driven Design, and Personalization
Implementation of technologies such as AI (Google Gemini and ChatGPT) to optimize interface design and interaction
Interface Design:
Creation of sketches, wireframes, mockups, prototypes, animations, and interaction design using tools such as Figma, Adobe XD, and Sketch App
Prototyping and User Testing:
Development of prototypes, user testing, sitemaps, UX research, tree testing, card sorting, and first-click testing with tools such as Optimalworkshop, Lookback.io, Mural.co, Hotjar, MixPanes, Google Analytics, Miro, and Notion
Product Design:
Creation, development, and maintenance of sustainable and scalable digital products, working with business opportunities and user needs
Project Management:
Experience as Project Manager, Project Owner, and Scrum Master, collaborating on the conceptualization, design, development, communication, testing, and go-live of projects
Use of methodologies such as SCRUM, KANBAN, and WATERFALL and tools such as Jira, Azure Dev, Atlassian, Notion, and Asana
Strengths:
Passionate about user-centered design and creating intuitive, efficient, and user-friendly digital products
Solid experience in user research, interface design, prototyping, user testing, and project management
Effective communication skills and ability to work collaboratively in teams
Detail-oriented and with a strong commitment to quality
Possesses an advanced C1 English level, certified by the EF SET platform, which allows me to perform successfully in international work environments
UX / UI portfolio: Website not available. Sign in: https://www.twine.net/signup
Skills
See more
Experience Level
Adobe Photoshop
Expert
Web Design
Expert
Product Design
Expert
Presentation Design
Expert
Pitch Deck
Expert
Logo
Expert
Google Drive
Expert
Figma
Expert
Branding
Expert
App Design
Expert
Adobe XD
Expert
Adobe Illustrator
Expert
Photo
Expert
Android
Expert
iOS
Expert
Google Cloud
Intermediate
AI Chatbot
Intermediate
Advert Design
Intermediate
Game Design
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
Education
Qualifications
Industry Experience
Software & Internet, Education, Gaming, Consumer Goods, Media & Entertainment, Professional Services, Transportation & Logistics, Wholesale & Distribution, Government
Solutions By Design LLC.
I joined Solutions By Design LLC with the goal of transforming ongoing projects, both social and governmental, from a UX/UI perspective. The goal was to improve the end-user experience, making them more intuitive and simplifying the processes related to social aid. Among the projects I participated in are:
Adoption of abandoned and street children: I improved the adoption process experience to make it more fluid and accessible for potential families.
Help for war veterans: I simplified the process of applying for assistance for veterans, making it easier to understand and complete.
Family aid: I redesigned the family aid application platform to make it more intuitive and accessible for families in need.
Homeless aid: I collaborated on the creation of a new platform to connect homeless people with the resources and services available in their community.
Key Achievements
Improved platform usability: I conducted user research and usability testing to identify pain points and improve the overall user experience.
Increased process efficiency: I simplified workflows and reduced the number of steps required to complete applications.
Enhanced accessibility: I implemented accessibility features to make the platforms more user-friendly for people with disabilities.
Skills and Tools
UI: Sketch App, Adobe XD, Figma
UX: User surveys, interviews with stakeholders, usability testing
Impact
My experience at Solutions By Design LLC allowed me to apply my UX/UI skills to create a positive impact on the lives of people who need help. I am proud to have contributed to improving the accessibility and efficiency of social and government services.
As a UX Architect - UX Designer - UX Product Designer at Solutions By Design LLC, I played a key role in transforming social and governmental projects from a UX/UI perspective. My focus was on improving the end-user experience by making platforms more intuitive, user-friendly, and accessible. I conducted user research, designed wireframes and prototypes, and conducted usability testing to ensure that the platforms met the needs of the target users. My work helped to simplify processes, increase efficiency, and improve the overall user experience.…I joined Solutions By Design LLC with the goal of transforming ongoing projects, both social and governmental, from a UX/UI perspective. The goal was to improve the end-user experience, making them more intuitive and simplifying the processes related to social aid. Among the projects I participated in are:
Adoption of abandoned and street children: I improved the adoption process experience to make it more fluid and accessible for potential families.
Help for war veterans: I simplified the process of applying for assistance for veterans, making it easier to understand and complete.
Family aid: I redesigned the family aid application platform to make it more intuitive and accessible for families in need.
Homeless aid: I collaborated on the creation of a new platform to connect homeless people with the resources and services available in their community.
Key Achievements
Improved platform usability: I conducted user research and usability testing to identify pain points and improve the overall user experience.
Increased process efficiency: I simplified workflows and reduced the number of steps required to complete applications.
Enhanced accessibility: I implemented accessibility features to make the platforms more user-friendly for people with disabilities.
Skills and Tools
UI: Sketch App, Adobe XD, Figma
UX: User surveys, interviews with stakeholders, usability testing
Impact
My experience at Solutions By Design LLC allowed me to apply my UX/UI skills to create a positive impact on the lives of people who need help. I am proud to have contributed to improving the accessibility and efficiency of social and government services.
As a UX Architect - UX Designer - UX Product Designer at Solutions By Design LLC, I played a key role in transforming social and governmental projects from a UX/UI perspective. My focus was on improving the end-user experience by making platforms more intuitive, user-friendly, and accessible. I conducted user research, designed wireframes and prototypes, and conducted usability testing to ensure that the platforms met the needs of the target users. My work helped to simplify processes, increase efficiency, and improve the overall user experience.WWWWWWWW…
AppliedXL: Democratizing Access to Medical Breakthroughs for Investors
AppliedXL: Democratizing Access to Medical Breakthroughs for Investors
English Translation
AppliedXL: Democratizing Access to Medical Breakthroughs for Investors
AppliedXL, a US startup, developed a cloud-based application that uses artificial intelligence to showcase medical breakthroughs to potential investors. My role as a UX/UI designer was crucial in ensuring that complex information was accessible and intuitive.
Challenges:
Presenting complex medical information in a clear way.
Allowing investors to quickly identify projects of interest.
Providing tools for project tracking and notifications.
Methodology:
Research with potential investors to understand their needs.
Data analysis to identify areas for improvement.
Iterative design with prototypes and user testing.
Tools:
Figma: UX/UI design.
Confluence and Jira: Collaboration.
Google Analytics and Mixpanel: Data analysis.
Results:
Optimized data visualization with new tables and micro-interactions.
Simplified navigation to quickly find information.
Improved project tracking features.
Impact:
Increased understanding of information by investors.
Improved efficiency in finding relevant information.
Increased investor engagement on the platform.
Conclusions:
User-centered UX/UI design can transform complex applications into intuitive and valuable tools, driving informed decision-making and business success.
UX Architect - UX Designer
As a UX Architect - UX Designer for this project, I played a key role in ensuring that the AppliedXL application was user-friendly and effective. I conducted user research, designed wireframes and prototypes, and conducted usability testing to ensure that the app met the needs of the target users. My work helped to improve the overall user experience, making it easier for investors to find and understand complex medical information.
Appliedxl: https://www.twine.net/signin…AppliedXL: Democratizing Access to Medical Breakthroughs for Investors
English Translation
AppliedXL: Democratizing Access to Medical Breakthroughs for Investors
AppliedXL, a US startup, developed a cloud-based application that uses artificial intelligence to showcase medical breakthroughs to potential investors. My role as a UX/UI designer was crucial in ensuring that complex information was accessible and intuitive.
Challenges:
Presenting complex medical information in a clear way.
Allowing investors to quickly identify projects of interest.
Providing tools for project tracking and notifications.
Methodology:
Research with potential investors to understand their needs.
Data analysis to identify areas for improvement.
Iterative design with prototypes and user testing.
Tools:
Figma: UX/UI design.
Confluence and Jira: Collaboration.
Google Analytics and Mixpanel: Data analysis.
Results:
Optimized data visualization with new tables and micro-interactions.
Simplified navigation to quickly find information.
Improved project tracking features.
Impact:
Increased understanding of information by investors.
Improved efficiency in finding relevant information.
Increased investor engagement on the platform.
Conclusions:
User-centered UX/UI design can transform complex applications into intuitive and valuable tools, driving informed decision-making and business success.
UX Architect - UX Designer
As a UX Architect - UX Designer for this project, I played a key role in ensuring that the AppliedXL application was user-friendly and effective. I conducted user research, designed wireframes and prototypes, and conducted usability testing to ensure that the app met the needs of the target users. My work helped to improve the overall user experience, making it easier for investors to find and understand complex medical information.
Appliedxl: https://www.twine.net/signinWWWWWWWW…
Prezo: Optimizing Order and Invoice Management for Restaurants
Prezo, a Spanish startup, revolutionized order and invoice management in restaurants with its cloud-based app. As a UX consultant, I optimized the process of entering orders ("delivery notes") and grouping them into monthly invoices, complying with tax regulations.
Challenges:
Complex and unintuitive delivery note entry process.
Manual grouping of delivery notes prone to errors.
Invoices not compliant with tax regulations.
Methodology:
Research with the sales team to understand customer needs.
Design with Kanban methodology to organize work efficiently.
Prototyping user interfaces in Figma.
Usability testing with real users to evaluate the effectiveness of the designs.
Tools:
Jira: Project and task management.
Hotjar: Online usability testing.
Google Analytics: Analysis of user behavior in the application.
Notion: Project documentation and team communication.
Results:
Simplification and optimization of the delivery note entry process.
Automation of grouping delivery notes into monthly invoices.
Adaptation of invoices to tax regulations.
Impact:
Improved user experience for customers.
Greater operational efficiency for the administrative team.
Guaranteed legal compliance for the company.
Conclusion:
This success story demonstrates the value of UX methodology for optimizing complex processes and improving the user experience in business applications.
UX Architect - UX Designer
As a UX Architect - UX Designer for this project, I played a crucial role in optimizing the Prezo app for restaurants. I conducted user research, designed wireframes and prototypes, and conducted usability testing to ensure that the app met the needs of the target users. My work helped to simplify processes, increase efficiency, improve the overall user experience, and ensure compliance with tax regulations.
Prezo: https://www.twine.net/signin…Prezo, a Spanish startup, revolutionized order and invoice management in restaurants with its cloud-based app. As a UX consultant, I optimized the process of entering orders ("delivery notes") and grouping them into monthly invoices, complying with tax regulations.
Challenges:
Complex and unintuitive delivery note entry process.
Manual grouping of delivery notes prone to errors.
Invoices not compliant with tax regulations.
Methodology:
Research with the sales team to understand customer needs.
Design with Kanban methodology to organize work efficiently.
Prototyping user interfaces in Figma.
Usability testing with real users to evaluate the effectiveness of the designs.
Tools:
Jira: Project and task management.
Hotjar: Online usability testing.
Google Analytics: Analysis of user behavior in the application.
Notion: Project documentation and team communication.
Results:
Simplification and optimization of the delivery note entry process.
Automation of grouping delivery notes into monthly invoices.
Adaptation of invoices to tax regulations.
Impact:
Improved user experience for customers.
Greater operational efficiency for the administrative team.
Guaranteed legal compliance for the company.
Conclusion:
This success story demonstrates the value of UX methodology for optimizing complex processes and improving the user experience in business applications.
UX Architect - UX Designer
As a UX Architect - UX Designer for this project, I played a crucial role in optimizing the Prezo app for restaurants. I conducted user research, designed wireframes and prototypes, and conducted usability testing to ensure that the app met the needs of the target users. My work helped to simplify processes, increase efficiency, improve the overall user experience, and ensure compliance with tax regulations.
Prezo: https://www.twine.net/signinWWWWWWWW…
PilaTorb: Data-Driven Strategic Decisions for Distribution
PilaTorb, a Venezuelan-founded startup in the US, empowers distributors with a platform that visualizes and analyzes product movement at a local, regional, and national level.
Solving a Real Problem:
Lack of visibility into product distribution hinders strategic decision-making. PilaTorb provides real-time data and analytics tools to optimize operations and strategies.
Comprehensive Dashboard:
Intuitive interfaces present detailed information on distribution by customer, date, location, and more. Dynamic tables and interactive charts to identify trends, patterns, and improvement opportunities.
Driving Effective Strategies:
Data to craft more effective strategic plans in sales and marketing departments. Identify growth areas, optimize distribution routes, fine-tune marketing campaigns, and make informed decisions on resource allocation.
Rigorous Methodology and Powerful Tools:
Development with a rigorous methodology that ensures effectiveness and ease of use. Data used for UX and UI comes from extensive studies and is stored in Notion for accessibility and constant updating. Figma and FigJam to create an intuitive and engaging user experience.
Bright Future:
PilaTorb has the potential to transform the way distributors manage their operations and make strategic decisions. Focus on innovation and commitment to customer satisfaction make it a key player in the distribution industry.
UX Architect - UX Designer - UX Product Designer
As a UX Architect - UX Designer - UX Product Designer for this project, I played a crucial role in ensuring that the PilaTorb platform was user-friendly and effective. I conducted user research, designed wireframes and prototypes, and conducted usability testing to ensure that the app met the needs of the target users. My work helped to create an intuitive and informative dashboard, empowering distributors to make data-driven decisions and optimize their operations.
Pilotorb: https://www.twine.net/signin…PilaTorb, a Venezuelan-founded startup in the US, empowers distributors with a platform that visualizes and analyzes product movement at a local, regional, and national level.
Solving a Real Problem:
Lack of visibility into product distribution hinders strategic decision-making. PilaTorb provides real-time data and analytics tools to optimize operations and strategies.
Comprehensive Dashboard:
Intuitive interfaces present detailed information on distribution by customer, date, location, and more. Dynamic tables and interactive charts to identify trends, patterns, and improvement opportunities.
Driving Effective Strategies:
Data to craft more effective strategic plans in sales and marketing departments. Identify growth areas, optimize distribution routes, fine-tune marketing campaigns, and make informed decisions on resource allocation.
Rigorous Methodology and Powerful Tools:
Development with a rigorous methodology that ensures effectiveness and ease of use. Data used for UX and UI comes from extensive studies and is stored in Notion for accessibility and constant updating. Figma and FigJam to create an intuitive and engaging user experience.
Bright Future:
PilaTorb has the potential to transform the way distributors manage their operations and make strategic decisions. Focus on innovation and commitment to customer satisfaction make it a key player in the distribution industry.
UX Architect - UX Designer - UX Product Designer
As a UX Architect - UX Designer - UX Product Designer for this project, I played a crucial role in ensuring that the PilaTorb platform was user-friendly and effective. I conducted user research, designed wireframes and prototypes, and conducted usability testing to ensure that the app met the needs of the target users. My work helped to create an intuitive and informative dashboard, empowering distributors to make data-driven decisions and optimize their operations.
Pilotorb: https://www.twine.net/signinWWWWWWWW…
Licencia Directa to Licendi: A User-Centered Digital Transformation
The Challenge:
Licencia Directa, an e-commerce company specializing in selling software licenses, faced two significant challenges:
An outdated website: The company's online platform did not meet the minimum standards of usability and navigation, negatively impacting the user experience and hindering conversions.
A worn-out brand identity: Licencia Directa's corporate image did not convey the company's values nor resonate with its target audience, limiting its growth potential and market positioning.
The Solution:
To address these challenges, a comprehensive digital transformation project was undertaken, involving both website redesign and brand refresh.
UX/UI Redesign of the Website:
Exhaustive UX study: A thorough analysis of the existing website was conducted, considering aspects such as usability, navigation, information architecture, content design, and accessibility. Tools like Hotjar, Google Analytics, and Notion were used to gather data and understand user behavior.
Prototyping and user testing: High-fidelity prototypes were created using Figma to evaluate different designs and functionalities with real users. Feedback was collected, and designs were iterated upon until an optimal user experience was achieved.
Brand Refresh:
Competitive analysis: Different brands in the technology sector were studied to identify trends and best practices in visual identity and communication.
Definition of the new brand: Licendi's core brand values were established, and new visual elements, such as the logo, color palette, and typography, were created to effectively reflect these values.
Results:
Modern and functional website: Licendi's new website offers a smooth and intuitive user experience, significantly increasing conversions and customer satisfaction.
Attractive and differentiated brand: Licendi's new brand identity conveys professionalism, innovation, and customer-centricity, strengthening the company's image and contributing to its market growth.
Conclusion:
The digital transformation project from Licencia Directa to Licendi is a successful example of how UX/UI design and strategic branding can work together to create an exceptional brand experience that drives business growth.
UX Architect - UX Designer - UX Product Designer
As a UX Architect - UX Designer - UX Product Designer for this project, I played a pivotal role in ensuring that Licendi's digital transformation aligned with the company's business goals and user needs. I conducted user research, designed wireframes and prototypes, and conducted usability testing to ensure that the website and brand refresh provided a seamless and engaging user experience. My work contributed to the project's overall success, helping Licendi establish a strong online presence and enhance its brand reputation.
Licendi: https://www.twine.net/signin…The Challenge:
Licencia Directa, an e-commerce company specializing in selling software licenses, faced two significant challenges:
An outdated website: The company's online platform did not meet the minimum standards of usability and navigation, negatively impacting the user experience and hindering conversions.
A worn-out brand identity: Licencia Directa's corporate image did not convey the company's values nor resonate with its target audience, limiting its growth potential and market positioning.
The Solution:
To address these challenges, a comprehensive digital transformation project was undertaken, involving both website redesign and brand refresh.
UX/UI Redesign of the Website:
Exhaustive UX study: A thorough analysis of the existing website was conducted, considering aspects such as usability, navigation, information architecture, content design, and accessibility. Tools like Hotjar, Google Analytics, and Notion were used to gather data and understand user behavior.
Prototyping and user testing: High-fidelity prototypes were created using Figma to evaluate different designs and functionalities with real users. Feedback was collected, and designs were iterated upon until an optimal user experience was achieved.
Brand Refresh:
Competitive analysis: Different brands in the technology sector were studied to identify trends and best practices in visual identity and communication.
Definition of the new brand: Licendi's core brand values were established, and new visual elements, such as the logo, color palette, and typography, were created to effectively reflect these values.
Results:
Modern and functional website: Licendi's new website offers a smooth and intuitive user experience, significantly increasing conversions and customer satisfaction.
Attractive and differentiated brand: Licendi's new brand identity conveys professionalism, innovation, and customer-centricity, strengthening the company's image and contributing to its market growth.
Conclusion:
The digital transformation project from Licencia Directa to Licendi is a successful example of how UX/UI design and strategic branding can work together to create an exceptional brand experience that drives business growth.
UX Architect - UX Designer - UX Product Designer
As a UX Architect - UX Designer - UX Product Designer for this project, I played a pivotal role in ensuring that Licendi's digital transformation aligned with the company's business goals and user needs. I conducted user research, designed wireframes and prototypes, and conducted usability testing to ensure that the website and brand refresh provided a seamless and engaging user experience. My work contributed to the project's overall success, helping Licendi establish a strong online presence and enhance its brand reputation.
Licendi: https://www.twine.net/signinWWWWWWWW…
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