I am a strategy-oriented and empathetic marketing creative, a former Fulbright scholar with extensive experience in marketing, copywriting (in Turkish and English), and creative direction for digital, ATL and BTL - both in-house and on the agency side.
During my fourteen years in marketing, I have worked for B2C and B2B businesses operating in the FMCG, media, art, pharmaceutical, technology, software, finance, tourism, white goods and travel sectors. The clients I’ve worked for include Coca Cola, Ford, Samsung, Philips, Turkish Airlines, L’Oréal Paris, Dove, Pizza Hut, and Huggies. I have gained hands-on experience in various aspects of marketing such as social media and content management, collaborating with inspiring colleagues and mentors from all around the world.
Portfolio: gokcekarabay.com
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