Amidst the challenges of scorching sun and peak lockdown during the COVID era, I led a passionate team of 60 individuals to create a music video that resonates deeply with our shared human experience.

Inspired by the rich tapestry of religious symbolism and our heritage, this video serves as a heartfelt homage to farmers. The rap music encapsulates the struggles and triumphs of farmers in India, drawing poignant parallels between their lives and the divine.

Taking on multiple roles, I spearheaded the conceptualization, color palette design, and CGI/Graphics, ensuring every aspect of the film reflected my creative vision and dedication to storytelling.

I spearheaded a documentary project in collaboration with the Pratham Education Foundation, shedding light on the challenges children face in accessing education. Our focus was on supporting children struggling to attend school and showcasing how Pratham’s initiatives can help them realize their dreams.

Shot across 7 different states over 4 intense days, the project brought together a talented team of 4 DOPs and myself, directing, editing and managing the project remotely to meet strict deadlines.

With just a team of two, supported by a dedicated line producer, we brought this captivating ad to life in a single day, showcasing the artisanal charm and delectable allure of these exquisite chocolates.

Crafted with passion and creativity, I spearheaded the creation of a promotional ad film for India’s first handmade chocolates, based in Delhi.

From conceptualization to execution, I meticulously designed the concept, crafted the shot list, and directed the entire production alongside my talented Director of Photography.

View this post on Instagram

We specialize in creating exclusive and premium content for brands and companies on social media platforms. Utilizing story, strategies and film grammar, we organically reach audiences and help boost brand visibility and engagement.

“Viewers have likened watching this video to sitting inside the vibrant atmosphere of Roastery Cafe, echoing the sentiments shared by both clients and multiple audience members.”

As a coffee enthusiast who spends much of my time in cafes, I deeply understood the assignment and worked closely with the client to deliver a brand film that perfectly captured the essence and quality of the Roastery brand.

Handling everything from concept and scripting to shooting, editing, and grading, I was able to provide a comprehensive solution that significantly boosted Roastery’s social presence and effectively showcased what the brand is all about.

Link:
“Dive into our showreel for a taste of the magic we create! From jaw-dropping visuals to heartwarming stories, it’s a rollercoaster ride through our best work. So grab some popcorn and get ready to be wowed!”

Link:

“Arupu” stands as the pinnacle of our career, a project close to our hearts and celebrated by many. It marked a significant milestone, as we collaborated with a crew of 96 for the first time, leveraging advanced CGI techniques to enrich visual storytelling.

This project has transformed our lives in profound ways, propelling us to new heights of creativity, collaboration, and professional excellence. The journey of creating “Arupu” has been a testament to our dedication and passion, and the overwhelming love and support from our audience have made it an unforgettable chapter in our story.

“Arupu” is not just a music video; it’s every woman’s story. It embodies the struggles, triumphs, and silience of women everywhere.