Bio
I am an accomplished UX Designer with a robust blend of academic proficiency and extensive practical experience in creating user-centric designs. My journey in UX design has been marked by diverse and impactful projects across various industries, focusing on understanding user needs and behaviors to deliver intuitive and engaging digital experiences.
Experience:
Neumtech (September 2022 - August 2023):
As a UX Designer, I deeply understood Saudi Arabia’s market and user behaviors, creating user-oriented flows and graphic assets. I actively participated in client discussions to highlight user perspectives and suggested solutions tailored to the local market.
Non Zero Design (May 2021 – July 2022):
I led significant projects, including:
- Whirlpool US: Defined HMI board and user behaviors for next-gen kitchen appliances, ensuring regional alignment and validating design through extensive user studies.
- Mahindra - With You Hamesha App: Spearheaded the app’s redesign, adhering to a new design system, and creating essential icons and graphic assets.
- Bajaj Experia Superapp: Designed responsive web and mobile screens, developing logic documents and component sheets for various flows.
- Honest Digs: Conceptualized a Mining Data optimization application, developing user scenarios, wireframes, and interfaces to ensure a seamless user flow.
- Boyo: Contributed to an NFT Furniture selling platform by designing user interfaces and interactive mobile screens.
Freelance Product Designer, Bold Finance (October 2021 – December 2021):
I directed the UX structure for the MVP app, conducting user interviews and creating mobile app guidelines. I designed the entire User Interface for the platform.
UX Design Intern, Leimo (October 2020 – January 2021):
I redesigned a wardrobe styling app by conducting extensive user interviews, creating personas, and mapping user flows into information architecture. I also coordinated with fashion designers to create social media posts and templates, enhancing the overall user experience.
Design Consultant and UI Designer (Freelance), Hedwig (August 2020 – November 2020):
I visualized brand identity and illustrated website-related assets, executing a visual redesign of the entire platform to create a cleaner, more navigable design.
Education:
- Master of Design (Inclusive Design),
Ontario College of Arts and Design University
(September 2023 - August 2025) - Bachelor of Engineering (Computer Science),
UIET Panjab University (May 2011 - May 2015)
With a distinctive combination of creativity and logical, user-centric design,
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