Hi there! I’m Harshita, a Top-Rated UI/UX Designer with over 7 years of experience and 100+ projects completed, specializing in designing clean, functional, and intuitive digital products. I’ve had the privilege of working with startups, SMBs, and enterprise clients, delivering SaaS platforms, Dashboards, E-commerce, Mobile, and Web Apps that not only delight users but also achieve business goals.…Hi there! I’m Harshita, a Top-Rated UI/UX Designer with over 7 years of experience and 100+ projects completed, specializing in designing clean, functional, and intuitive digital products. I’ve had the privilege of working with startups, SMBs, and enterprise clients, delivering SaaS platforms, Dashboards, E-commerce, Mobile, and Web Apps that not only delight users but also achieve business goals.WWW…
Hi there! I’m Harshita, a Top-Rated UI/UX Designer with over 7 years of experience and 100+ projects completed, specializing in designing clean, functional, and intuitive digital products. I’ve had the privilege of working with startups, SMBs, and enterprise clients, delivering SaaS platforms, Dashboards, E-commerce, Mobile, and Web Apps that not only delight users but also achieve business goals.…Hi there! I’m Harshita, a Top-Rated UI/UX Designer with over 7 years of experience and 100+ projects completed, specializing in designing clean, functional, and intuitive digital products. I’ve had the privilege of working with startups, SMBs, and enterprise clients, delivering SaaS platforms, Dashboards, E-commerce, Mobile, and Web Apps that not only delight users but also achieve business goals.WWWW…
Available to hire
Hi there! I’m Harshita, a Top-Rated UI/UX Designer with over 7 years of experience and 100+ projects completed, specializing in designing clean, functional, and intuitive digital products. I’ve had the privilege of working with startups, SMBs, and enterprise clients, delivering SaaS platforms, Dashboards, E-commerce, Mobile, and Web Apps that not only delight users but also achieve business goals.
Skills
See more
Experience Level
Product Design
Expert
3D Design
Expert
Icon
Expert
Illustration
Expert
Logo
Expert
Magazine
Expert
Pitch Deck
Expert
Postcard
Expert
Poster
Expert
Presentation Design
Expert
Greetings Card
Expert
Social Media Design
Expert
Spot Illustration
Expert
Stock Image
Expert
Surface Pattern Design
Expert
T-shirt Design
Expert
UI
Expert
Web Design
Expert
WordPress
Expert
Business Card
Expert
Adobe Photoshop
Expert
AI Chatbot
Expert
AI Images
Expert
Animation
Expert
App Design
Expert
Banner
Expert
Book Illustration
Expert
Branding
Expert
Brochure
Expert
Freelance Gig
Expert
Card Deck
Expert
Email Design
Expert
Figma
Expert
Flyer
Expert
Twitter Ads
Expert
Framer
Expert
Character Design
Expert
HTML5
Expert
Catalogue
Expert
Comic Strip
Expert
Motion Graphic
Expert
Language
English
Fluent
Education
Bachelor of Engineering at R.V. College of Engineering
April 1, 2013 - May 30, 2017Information Science
Qualifications
Interaction Design Foundation Certified UX/UI Designer
November 1, 2018 - November 30, 2019Industry Experience
Healthcare, Education, Financial Services, Non-Profit Organization, Travel & Hospitality, Other, Computers & Electronics, Retail
Healthcare Pharmacists Network - Digital ecosystem of pharmacy
Project Overview:
The Healthcare Pharmacists Network is a platform designed to bridge the gap between pharmacists and healthcare professionals, fostering collaboration and enhancing patient communication. With a focus on user-centered design, the platform simplifies professional interactions, facilitates knowledge sharing, and offers personalized educational resources. It streamlines workflows and promotes efficient care delivery, ultimately benefiting both professionals and patients. 🚀
Problem Statement:
Pharmacists face several challenges:
Limited Collaboration: Lack of a centralized platform for connecting with peers, impeding professional development.
Resource Access: Difficulty in finding up-to-date, relevant educational content and research.
Patient Communication: Complicated patient interactions, slowing down timely support.
Scheduling Issues: No online appointment system leading to confusion about availability.
Solution & Key Features:
Knowledge Hub: 📚 A centralized space for the latest research, case studies, and news, structured using information architecture (IA) for easy navigation.
Peer Networking: 🤝 Messaging system for professionals to share knowledge, discuss cases, and seek advice.
Patient Interaction: 💬 An integrated messaging interface for direct, real-time communication with patients.
Adaptive Learning: 🎓 Tailored training programs to support pharmacists' professional growth, powered by adaptive learning algorithms.
Real-Time Notifications: ⏰ Automated alerts to keep users updated on important activities, from patient appointments to new educational content.
Community Forum: 🗣️ A dynamic platform for pharmacists to engage, share best practices, and access peer-reviewed resources.
UX Design Approach:
The design emphasizes responsive, mobile-first principles to ensure an intuitive experience across devices. We applied interaction design (IxD) techniques to create simple yet effective communication pathways. Using UI/UX best practices, the platform delivers easy navigation, clear CTAs, and smooth transitions to minimize cognitive load. Every feature was designed with accessibility in mind, ensuring pharmacists can engage without friction.
Conclusion:
The Healthcare Pharmacists Network empowers pharmacists with the tools to enhance collaboration, streamline communication, and continuously develop their skills. By integrating advanced features like personalized learning, real-time notifications, and peer networking, it transforms the healthcare experience, boosting professional satisfaction and improving patient care outcomes. 🌟
Link to the Case Study:
https://www.behance.net/gallery/211894957/Healthcare-Pharmacist-Network-Website-Redesign
Healthcare Pharmacists Pharmaceutical Websitedesign uiux userexperience experiencedesign…Project Overview:
The Healthcare Pharmacists Network is a platform designed to bridge the gap between pharmacists and healthcare professionals, fostering collaboration and enhancing patient communication. With a focus on user-centered design, the platform simplifies professional interactions, facilitates knowledge sharing, and offers personalized educational resources. It streamlines workflows and promotes efficient care delivery, ultimately benefiting both professionals and patients. 🚀
Problem Statement:
Pharmacists face several challenges:
Limited Collaboration: Lack of a centralized platform for connecting with peers, impeding professional development.
Resource Access: Difficulty in finding up-to-date, relevant educational content and research.
Patient Communication: Complicated patient interactions, slowing down timely support.
Scheduling Issues: No online appointment system leading to confusion about availability.
Solution & Key Features:
Knowledge Hub: 📚 A centralized space for the latest research, case studies, and news, structured using information architecture (IA) for easy navigation.
Peer Networking: 🤝 Messaging system for professionals to share knowledge, discuss cases, and seek advice.
Patient Interaction: 💬 An integrated messaging interface for direct, real-time communication with patients.
Adaptive Learning: 🎓 Tailored training programs to support pharmacists' professional growth, powered by adaptive learning algorithms.
Real-Time Notifications: ⏰ Automated alerts to keep users updated on important activities, from patient appointments to new educational content.
Community Forum: 🗣️ A dynamic platform for pharmacists to engage, share best practices, and access peer-reviewed resources.
UX Design Approach:
The design emphasizes responsive, mobile-first principles to ensure an intuitive experience across devices. We applied interaction design (IxD) techniques to create simple yet effective communication pathways. Using UI/UX best practices, the platform delivers easy navigation, clear CTAs, and smooth transitions to minimize cognitive load. Every feature was designed with accessibility in mind, ensuring pharmacists can engage without friction.
Conclusion:
The Healthcare Pharmacists Network empowers pharmacists with the tools to enhance collaboration, streamline communication, and continuously develop their skills. By integrating advanced features like personalized learning, real-time notifications, and peer networking, it transforms the healthcare experience, boosting professional satisfaction and improving patient care outcomes. 🌟
Link to the Case Study:
https://www.behance.net/gallery/211894957/Healthcare-Pharmacist-Network-Website-Redesign
Healthcare Pharmacists Pharmaceutical Websitedesign uiux userexperience experiencedesignWW…
WisdomTrek - Shaping the Future of E-Learning
Overview:
Wisdom Trek is a thoughtfully designed platform that revolutionizes e-learning, offering an immersive and user-friendly experience for lifelong learners. 📚 As the lead UX designer, I crafted a vibrant, intuitive interface tailored to inspire and engage users on their educational journey.
Research & Insights:
To create a learner-centric experience, I conducted comprehensive user research, including surveys, focus groups, and competitor analysis. 🎯 Key findings revealed challenges like difficulty in course navigation and a lack of interactive features to maintain interest. These insights drove the design strategy, ensuring every element addressed users’ pain points.
Design Process:
User Journey Mapping: Illustrated user flows to optimize the learning path and eliminate friction. 📈
Wireframing & Prototyping: Developed wireframes, evolving into high-fidelity, interactive prototypes using Figma. Iterated designs based on user feedback and testing results.
Visual Aesthetics: Crafted a modern yet approachable design, utilizing calming colors, clear typography, and meaningful icons. 🎨 This enhanced content readability and kept users engaged.
Key UX Solutions:
Simplified Navigation: Implemented a clear, hierarchical structure, ensuring users can easily browse courses and access resources. 🗺️
Gamification Elements: Added progress trackers, badges, and rewards to motivate learners and foster a sense of achievement. 🏆
Personalized Recommendations: Leveraged data to offer course suggestions, making the experience highly relevant and engaging for each user. 📊
Usability Testing & Refinement:
Conducted extensive usability testing with diverse user groups. Results led to adjustments, such as simplifying onboarding steps and refining accessibility features. Met WCAG standards to ensure inclusivity for all users. ♿
Outcomes & Impact:
User Engagement Boost: Increased session duration and course completion rates by 40% through interactive, user-friendly design.
Positive Feedback: Users appreciated the streamlined experience and engaging content presentation. ⭐
Higher Course Sign-Ups: Enhanced discoverability and appealing visuals led to a 25% increase in sign-ups.
Conclusion:
Wisdom Trek exemplifies my commitment to designing impactful digital experiences. This project showcases my expertise in leveraging user insights, iterative design, and strategic thinking to drive engagement and deliver exceptional results. Let’s embark on a journey of wisdom, together! 🚀
Link to case study: https://www.behance.net/gallery/210582805/E-Learning-Platform-WisdomTrek designer illustrator webdesigner branding graphicdesigner photo logo Education wisdomtrek…Overview:
Wisdom Trek is a thoughtfully designed platform that revolutionizes e-learning, offering an immersive and user-friendly experience for lifelong learners. 📚 As the lead UX designer, I crafted a vibrant, intuitive interface tailored to inspire and engage users on their educational journey.
Research & Insights:
To create a learner-centric experience, I conducted comprehensive user research, including surveys, focus groups, and competitor analysis. 🎯 Key findings revealed challenges like difficulty in course navigation and a lack of interactive features to maintain interest. These insights drove the design strategy, ensuring every element addressed users’ pain points.
Design Process:
User Journey Mapping: Illustrated user flows to optimize the learning path and eliminate friction. 📈
Wireframing & Prototyping: Developed wireframes, evolving into high-fidelity, interactive prototypes using Figma. Iterated designs based on user feedback and testing results.
Visual Aesthetics: Crafted a modern yet approachable design, utilizing calming colors, clear typography, and meaningful icons. 🎨 This enhanced content readability and kept users engaged.
Key UX Solutions:
Simplified Navigation: Implemented a clear, hierarchical structure, ensuring users can easily browse courses and access resources. 🗺️
Gamification Elements: Added progress trackers, badges, and rewards to motivate learners and foster a sense of achievement. 🏆
Personalized Recommendations: Leveraged data to offer course suggestions, making the experience highly relevant and engaging for each user. 📊
Usability Testing & Refinement:
Conducted extensive usability testing with diverse user groups. Results led to adjustments, such as simplifying onboarding steps and refining accessibility features. Met WCAG standards to ensure inclusivity for all users. ♿
Outcomes & Impact:
User Engagement Boost: Increased session duration and course completion rates by 40% through interactive, user-friendly design.
Positive Feedback: Users appreciated the streamlined experience and engaging content presentation. ⭐
Higher Course Sign-Ups: Enhanced discoverability and appealing visuals led to a 25% increase in sign-ups.
Conclusion:
Wisdom Trek exemplifies my commitment to designing impactful digital experiences. This project showcases my expertise in leveraging user insights, iterative design, and strategic thinking to drive engagement and deliver exceptional results. Let’s embark on a journey of wisdom, together! 🚀
Link to case study: https://www.behance.net/gallery/210582805/E-Learning-Platform-WisdomTrek designer illustrator webdesigner branding graphicdesigner photo logo Education wisdomtrekWW…
Doctor’s Online Professional Platform 🩺✨
Overview:
This platform connects doctors and patients, offering a seamless experience to showcase qualifications, schedule appointments, and communicate effectively. Designed for physicians, it serves as both a professional portfolio and a tool for improving patient interactions by making services more accessible. The platform simplifies workflows, enhances patient engagement, and provides easy access to important information. 💻🌐
Problem Statement:
Physicians face challenges in managing credentials, describing services, and handling appointment scheduling. Without an efficient online system, patients struggle with availability and often miss appointments.
Solution & Key Features:
Centralized Portfolio: Organizes and displays professional qualifications, services, and experience for easy access.
Clear Service Descriptions: Provides detailed, easy-to-understand service information for patients.
Online Appointment Scheduling: Allows real-time bookings based on availability, reducing inefficiencies.
Easy Communication: Enables direct messaging for quick responses and consultations.
Conclusion:
This platform modernizes healthcare by improving accessibility, enhancing communication, and streamlining appointment booking. It saves time for both physicians and patients, fostering better experiences on both sides. 🌟
Link to the case study :
https://www.behance.net/gallery/158128745/Lean-UX-Portfolio
Healthcare uiux userexperience…Overview:
This platform connects doctors and patients, offering a seamless experience to showcase qualifications, schedule appointments, and communicate effectively. Designed for physicians, it serves as both a professional portfolio and a tool for improving patient interactions by making services more accessible. The platform simplifies workflows, enhances patient engagement, and provides easy access to important information. 💻🌐
Problem Statement:
Physicians face challenges in managing credentials, describing services, and handling appointment scheduling. Without an efficient online system, patients struggle with availability and often miss appointments.
Solution & Key Features:
Centralized Portfolio: Organizes and displays professional qualifications, services, and experience for easy access.
Clear Service Descriptions: Provides detailed, easy-to-understand service information for patients.
Online Appointment Scheduling: Allows real-time bookings based on availability, reducing inefficiencies.
Easy Communication: Enables direct messaging for quick responses and consultations.
Conclusion:
This platform modernizes healthcare by improving accessibility, enhancing communication, and streamlining appointment booking. It saves time for both physicians and patients, fostering better experiences on both sides. 🌟
Link to the case study :
https://www.behance.net/gallery/158128745/Lean-UX-Portfolio
Healthcare uiux userexperienceWW…
Firefly 30 Days AI Image Generation Challenge 🤖🎨
Overview:
The 30 Days AI Challenge is a creative exploration where I harnessed generative AI to produce stunning visuals, pushing the boundaries of art and technology. Each day, I generated unique images, refining prompts and experimenting with various styles. As a senior designer, I merged human creativity with machine learning, illustrating the potential of AI in design. 🖌️✨
Research & Strategy:
The project began with in-depth research on generative AI capabilities and prompt engineering. I studied emerging AI tools like DALL-E and Adobe Firefly to optimize image quality and artistic expression. 📚 Insights into AI algorithms helped me craft prompts for desired outcomes, aligning the results with artistic trends.
Process & Execution:
Daily Iteration: Created a new image every day, experimenting with styles, color theory, and composition. 🖼️
Prompt Crafting: Developed effective prompts to guide AI output, utilizing trial and error for precision.
Curation & Refinement: Selected and edited images to highlight AI’s strengths and enhance visual appeal.
Design Aesthetics:
Theme Diversity: Explored themes from abstract art to hyper-realistic visuals, showcasing AI’s versatility. 🎭
Color Exploration: Experimented with bold palettes and harmonious hues, amplifying the visual impact.
Storytelling: Each image told a story, creating an emotional connection and narrative depth.
Key Achievements:
Creative Exploration: Showcased the breadth of AI-driven design, from dreamy landscapes to futuristic architecture. 🌌
Audience Engagement: Shared progress on social media, sparking discussions and generating excitement.
Innovation Showpiece: Demonstrated my ability to adapt to emerging technologies and produce extraordinary results.
Outcomes & Impact:
Portfolio Enrichment: Elevated my portfolio with diverse, AI-generated art pieces.
Professional Growth: Enhanced my skills in prompt engineering and AI integration. 🚀
Industry Recognition: Gained attention for innovation and creative use of generative technology.
Conclusion:
The 30 Days AI Challenge exemplifies my passion for pushing design boundaries and embracing new technologies. This project highlights my expertise in leveraging AI to create visually compelling, original content. Let’s innovate and explore the future of design, together! 💡✨
Link to case study:
https://www.behance.net/gallery/211940263/Firefly-30-Days-Challenge
30daychallenge AI AIimages generative AI…Overview:
The 30 Days AI Challenge is a creative exploration where I harnessed generative AI to produce stunning visuals, pushing the boundaries of art and technology. Each day, I generated unique images, refining prompts and experimenting with various styles. As a senior designer, I merged human creativity with machine learning, illustrating the potential of AI in design. 🖌️✨
Research & Strategy:
The project began with in-depth research on generative AI capabilities and prompt engineering. I studied emerging AI tools like DALL-E and Adobe Firefly to optimize image quality and artistic expression. 📚 Insights into AI algorithms helped me craft prompts for desired outcomes, aligning the results with artistic trends.
Process & Execution:
Daily Iteration: Created a new image every day, experimenting with styles, color theory, and composition. 🖼️
Prompt Crafting: Developed effective prompts to guide AI output, utilizing trial and error for precision.
Curation & Refinement: Selected and edited images to highlight AI’s strengths and enhance visual appeal.
Design Aesthetics:
Theme Diversity: Explored themes from abstract art to hyper-realistic visuals, showcasing AI’s versatility. 🎭
Color Exploration: Experimented with bold palettes and harmonious hues, amplifying the visual impact.
Storytelling: Each image told a story, creating an emotional connection and narrative depth.
Key Achievements:
Creative Exploration: Showcased the breadth of AI-driven design, from dreamy landscapes to futuristic architecture. 🌌
Audience Engagement: Shared progress on social media, sparking discussions and generating excitement.
Innovation Showpiece: Demonstrated my ability to adapt to emerging technologies and produce extraordinary results.
Outcomes & Impact:
Portfolio Enrichment: Elevated my portfolio with diverse, AI-generated art pieces.
Professional Growth: Enhanced my skills in prompt engineering and AI integration. 🚀
Industry Recognition: Gained attention for innovation and creative use of generative technology.
Conclusion:
The 30 Days AI Challenge exemplifies my passion for pushing design boundaries and embracing new technologies. This project highlights my expertise in leveraging AI to create visually compelling, original content. Let’s innovate and explore the future of design, together! 💡✨
Link to case study:
https://www.behance.net/gallery/211940263/Firefly-30-Days-Challenge
30daychallenge AI AIimages generative AIWW…
Timesheet & Meeting Room Assistant Chatbot 🤖💼
Overview:
Designed to streamline workplace operations, this smart chatbot improves employee satisfaction by simplifying time-consuming processes. It automates timesheet submissions and meeting room bookings using minimal dialogue, eliminating the need for HR intervention and manual follow-ups. The result is a faster, hassle-free experience, increasing productivity and workplace efficiency. ⏱️
Problem Statement:
Timesheet completion was a notorious bottleneck, causing 90% of employees to miss deadlines due to its cumbersome, manual nature. Additionally, contacting colleagues was challenging without HR support, and booking meeting rooms required extensive manual searches. These inefficiencies led to frustration and decreased workplace morale. 😤
Solution Highlights:
Automated Timesheet Entry: The chatbot guides users through efficient timesheet submission, reducing missed deadlines.
Effortless Room Booking: Employees can reserve meeting spaces instantly without searching manually or HR involvement. 🏢
Quick Communication: Facilitates immediate connections between colleagues with streamlined, automated interactions.
Key Benefits:
Employee Satisfaction: Improved user experience by eliminating tedious manual tasks.
Time Savings: Optimized workflows to focus on meaningful work rather than repetitive processes. ⏳
Seamless Integration: Effortlessly connects to existing systems, providing quick, reliable responses.
This project showcases my ability to employ user-centric solutions, leveraging conversational interfaces to enhance productivity and workplace satisfaction. Let’s bring efficiency and innovation to the forefront! 🚀
Link to Case study
https://www.behance.net/gallery/154670371/ChatBot-App-Genniee
ChatbotInnovation AIForBusiness Userexperience uiux AIChatbot…Overview:
Designed to streamline workplace operations, this smart chatbot improves employee satisfaction by simplifying time-consuming processes. It automates timesheet submissions and meeting room bookings using minimal dialogue, eliminating the need for HR intervention and manual follow-ups. The result is a faster, hassle-free experience, increasing productivity and workplace efficiency. ⏱️
Problem Statement:
Timesheet completion was a notorious bottleneck, causing 90% of employees to miss deadlines due to its cumbersome, manual nature. Additionally, contacting colleagues was challenging without HR support, and booking meeting rooms required extensive manual searches. These inefficiencies led to frustration and decreased workplace morale. 😤
Solution Highlights:
Automated Timesheet Entry: The chatbot guides users through efficient timesheet submission, reducing missed deadlines.
Effortless Room Booking: Employees can reserve meeting spaces instantly without searching manually or HR involvement. 🏢
Quick Communication: Facilitates immediate connections between colleagues with streamlined, automated interactions.
Key Benefits:
Employee Satisfaction: Improved user experience by eliminating tedious manual tasks.
Time Savings: Optimized workflows to focus on meaningful work rather than repetitive processes. ⏳
Seamless Integration: Effortlessly connects to existing systems, providing quick, reliable responses.
This project showcases my ability to employ user-centric solutions, leveraging conversational interfaces to enhance productivity and workplace satisfaction. Let’s bring efficiency and innovation to the forefront! 🚀
Link to Case study
https://www.behance.net/gallery/154670371/ChatBot-App-Genniee
ChatbotInnovation AIForBusiness Userexperience uiux AIChatbotWW…
Ripplee Effect : Enhancing Fundraising Through Agile Design
Overview:
Ripple Effect revolutionizes digital fundraising by delivering a seamless, engaging experience tailored to users’ needs. As the lead UX designer, I created an intuitive, data-driven platform that maximizes user engagement and campaign success.
Research & Strategy:
Extensive user research, including interviews, surveys, and competitive analysis, identified pain points like donation friction and lack of impact visibility. Insights guided the creation of personas and user journeys, ensuring a personalized, empathetic experience.
Design Process:
Information Architecture: Structured a user-friendly IA with card sorting and sitemaps to streamline navigation.
Wireframes & Prototypes: Iteratively designed and tested wireframes, refining them into high-fidelity prototypes with seamless user flows.
Visual Design: Developed a cohesive brand identity with an inviting color palette, accessible typography, and intuitive iconography.
Key UX Solutions:
Optimized Donation Workflow: Simplified to a three-step process, reducing friction and improving conversion.
Community Engagement Features: Added real-time donation feeds and personalized content to foster a sense of belonging.
Impact Visualization Tools: Highlighted donation outcomes, making the user’s impact tangible and meaningful.
Testing & Iteration:
Conducted A/B testing, heatmap analysis, and usability studies. Metrics like task success rates and user feedback informed continuous improvements. Addressed accessibility, aligning with WCAG standards for inclusive design.
Outcomes:
Achieved a 35% increase in conversion rates and boosted engagement metrics. Users praised the platform's simplicity and emotional impact, validating the effectiveness of a user-centered approach.
Takeaway:
Ripple Effect exemplifies strategic UX design, combining research-driven insights with elegant, effective solutions. This project highlights my expertise in creating scalable, meaningful user experiences that deliver measurable results.
Case Study Link : https://www.behance.net/gallery/211889141/Ripplee-Effect-Fundraising-Platform
branding webdesigner illustrator designer graphicdesigner photo logo FundraisingPlatform UIUXDesign Userexperience…Overview:
Ripple Effect revolutionizes digital fundraising by delivering a seamless, engaging experience tailored to users’ needs. As the lead UX designer, I created an intuitive, data-driven platform that maximizes user engagement and campaign success.
Research & Strategy:
Extensive user research, including interviews, surveys, and competitive analysis, identified pain points like donation friction and lack of impact visibility. Insights guided the creation of personas and user journeys, ensuring a personalized, empathetic experience.
Design Process:
Information Architecture: Structured a user-friendly IA with card sorting and sitemaps to streamline navigation.
Wireframes & Prototypes: Iteratively designed and tested wireframes, refining them into high-fidelity prototypes with seamless user flows.
Visual Design: Developed a cohesive brand identity with an inviting color palette, accessible typography, and intuitive iconography.
Key UX Solutions:
Optimized Donation Workflow: Simplified to a three-step process, reducing friction and improving conversion.
Community Engagement Features: Added real-time donation feeds and personalized content to foster a sense of belonging.
Impact Visualization Tools: Highlighted donation outcomes, making the user’s impact tangible and meaningful.
Testing & Iteration:
Conducted A/B testing, heatmap analysis, and usability studies. Metrics like task success rates and user feedback informed continuous improvements. Addressed accessibility, aligning with WCAG standards for inclusive design.
Outcomes:
Achieved a 35% increase in conversion rates and boosted engagement metrics. Users praised the platform's simplicity and emotional impact, validating the effectiveness of a user-centered approach.
Takeaway:
Ripple Effect exemplifies strategic UX design, combining research-driven insights with elegant, effective solutions. This project highlights my expertise in creating scalable, meaningful user experiences that deliver measurable results.
Case Study Link : https://www.behance.net/gallery/211889141/Ripplee-Effect-Fundraising-Platform
branding webdesigner illustrator designer graphicdesigner photo logo FundraisingPlatform UIUXDesign UserexperienceWW…
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