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I'm a Fintech content specialist that turns complex topics into human-focused communication. Over nearly a decade as a copywriter and marketing manager, I've worked across web, video, and print for leading technology…I'm a Fintech content specialist that turns complex topics into human-focused communication. Over nearly a decade as a copywriter and marketing manager, I've worked across web, video, and print for leading technology companies to create measurable impact. Clients include startups, VCs, and financial stakeholders worldwide, including iwoca, SAP Fioneer, Calastone, Deaglo, YouLend, and Nium. My focus is on delivering bespoke thought leadership, impactful reports, and website overhauls that turn communication into a strategic advantage. With expertise in SME accounting, payments technology, and financial regulations, I offer tailored messaging strategies that resonate with corporate and B2B audiences. From case studies and employer branding to specialist research and executive thought leadership, I craft content that reflects fintech’s simplicity and clarity.

Henry Bell

Copywriter, Writer, SEO Expert

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I'm a Fintech content specialist that turns complex topics into human-focused communication. Over nearly a decade as a copywriter and marketing manager, I've worked across web, video, and print for leading technology companies to create measurable impact. Clients include startups, VCs, and financial stakeholders worldwide, including iwoca, SAP Fioneer, Calastone, Deaglo, YouLend, and Nium. My focus is on delivering bespoke thought leadership, impactful reports, and website overhauls that turn communication…I'm a Fintech content specialist that turns complex topics into human-focused communication. Over nearly a decade as a copywriter and marketing manager, I've worked across web, video, and print for leading technology companies to create measurable impact. Clients include startups, VCs, and financial stakeholders worldwide, including iwoca, SAP Fioneer, Calastone, Deaglo, YouLend, and Nium. My focus is on delivering bespoke thought leadership, impactful reports, and website overhauls that turn communication into a strategic advantage. With expertise in SME accounting, payments technology, and financial regulations, I offer tailored messaging strategies that resonate with corporate and B2B audiences. From case studies and employer branding to specialist research and executive thought leadership, I craft content that reflects fintech’s simplicity and clarity.WWWWI'm a Fintech content specialist that turns complex topics into human-focused communication. Over nearly a decade as a copywriter and marketing manager, I've worked across web, video, and print for leading technology companies to create measurable impact. Clients include startups, VCs, and financial stakeholders worldwide, including iwoca, SAP Fioneer, Calastone, Deaglo, YouLend, and Nium. My focus is on delivering bespoke thought leadership, impactful reports, and website overhauls that turn communication int…

Available to hire

Bristol, United Kingdom

I’m a Fintech content specialist that turns complex topics into human-focused communication.

Over nearly a decade as a copywriter and marketing manager, I’ve worked across web, video, and print for leading technology companies to create measurable impact.

Clients include startups, VCs, and financial stakeholders worldwide, including iwoca, SAP Fioneer, Calastone, Deaglo, YouLend, and Nium. My focus is on delivering bespoke thought leadership, impactful reports, and website overhauls that turn communication into a strategic advantage.

With expertise in SME accounting, payments technology, and financial regulations, I offer tailored messaging strategies that resonate with corporate and B2B audiences. From case studies and employer branding to specialist research and executive thought leadership, I craft content that reflects fintech’s simplicity and clarity.

Skills

Copywriting

Email Marketing

SEO

Lead Nurturing

Branding

WordPress

Experience Level

Copywriting

Expert

Email Marketing

Expert

SEO

Expert

Lead Nurturing

Expert

Branding

Expert

WordPress

Intermediate

HubSpot

Intermediate

Language

English

Fluent

French

Advanced

Spanish; Castilian

Advanced

Italian

Advanced

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Professional Services, Transportation & Logistics, Software & Internet

Delivering 40% more SEO traffic for iwoca

Joining leading UK fintech iwoca, I worked with the Head of SEO to revitalise their SEO approach in a competitive and dynamic search market. After a period of inactivity on the SEO side of the business, iwoca was in danger of losing ground to competitors who were investing heavily in search. In what started as a short term engagement, I was able to deliver a measurable increase in traffic, conversions and revenue by expanding their content strategy into more granular topics and capturing new audiences. Achievements Defining a new comprehensive content strategy, establishing a content creation process, and producing high-quality content. Increasing qualified traffic, with a 40% increase within 6 months Generating over £300,000 in new loan volumesJoining leading UK fintech iwoca, I worked with the Head of SEO to revitalise their SEO approach in a competitive and dynamic search market. After a period of inactivity on the SEO side of the business, iwoca was in danger of losing ground to competitors who were investing heavily in search. In what started as a short term engagement, I was able to deliver a measurable increase in traffic, conversions and revenue by expanding their content strategy into more granular topics and capturing new audiences. Achievements Defining a new comprehensive content strategy, establishing a content creation process, and producing high-quality content. Increasing qualified traffic, with a 40% increase within 6 months Generating over £300,000 in new loan volumesWWWWWWWWJoining leading UK fintech iwoca, I worked with the Head of SEO to revitalise their SEO approach in a competitive and dynamic search market. After a period of inactivity on the SEO side of the business, iwoca was in danger of losing ground to competitors who were investing heavily in search. In what started as a short term engagement, I was able to deliver a measurable increase in traffic, conversions and revenue by expanding their content strategy into more granular topics and capturing new audiences. Achievements Defining a new comprehensive content strategy, establishing a content creation process, and producing high-quality content. Increasing qualified traffic, with a 40% increase within 6 months Generating over £300,000 in new loan volumes

CopywriterSEO Expert

YouLend: Award-Winning Thought Leadership

_Working with leading embedded finance provider YouLend, I was tasked with creating a report that would distinguish them in the market and increase presence among investors and regulators. This became their first 'Impact Report', highlighting how embedded finance improved outcomes for…_Working with leading embedded finance provider YouLend, I was tasked with creating a report that would distinguish them in the market and increase presence among investors and regulators. This became their first 'Impact Report', highlighting how embedded finance improved outcomes for female, minority and regionally disadvantages entrepreneurs, compared with traditional lending, driving significant media coverage._ Featured in Fintech News and FF Finance websites Won FS Tech Awards 2024 Financial Inclusion award Brief To create this, we needed to discover the story behind YouLend's lending book. We engaged Experian to review over 100,000 funding instances to understand their demographics and impact. I was given an Excel sheet of data and breakdowns of various questions, such as instances of female entrepreneurs, time to lending and employment impact. My role was to turn this into a story. The Process By reviewing third-party data from the British Business Bank, the FSB , BVA BDRC and more, I was able to determine that YouLend carried a significant advantage in many areas, including lending to female entrepreneurs as 2X the national average, and over half of their loans going to disadvantaged areas of the country. I also worked with internal data teams to model impact on national GDP and employment per business. Turning this data into a story required an in-depth understanding of their audience, so I worked with internal customer teams to bring out individual case studies that showed the power of YouLend's products, making the piece more personal and impactful. Results On publication, the stats were picked up by a range of publications, including Fintech Times and FF News, and I also turned the report into a winning entry for the 'Financial Inclusion' FStech Award 2024

Copywriter

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