I am a UX Designer and Strategist with years of customer-centered strategy experience. I design from a place of rigorous curiosity, valuing research, asking questions, and making data-driven decisions. I love workshop facilitation, stakeholder communication, and mentoring team members.
Key industries: SaaS, B2B, healthcare, and sports and entertainment
Employment and project experience
Senior UX Designer + Strategist Freelance
October 2023 - Present
–>I partner with founders on product strategy and design, often complementing prior ideation with research, analysis, and prioritization. Freelancing has allowed me to refine the process to be a more flexible but disciplined design approach.
-Product Evolution for Healthcare Company
-Product Strategy for Women’s Sports Destination
-Sports Media Website to Connect with B2B Partners
Senior UX Designer King Tide
May 2021 - Sept 2023
–>As a senior designer at an agency, I worked with 14 venture-backed start-ups.
I developed and finessed my skills in workshop facilitation, developer collaboration, and team leadership. Key industries: SaaS, B2B, and healthcare
-Healthcare Platform for Clinics to Monitor Cardiac Devices
-New Subscription Website with Complex Content Offerings
-Lead Gen Tool for Fintech Start-Up
-B2B2C Website for Doctor/Patient Education
Marketing Consultant Freelance
Sept 2020 - April 2021
Global Social Media Lead, IBM Consulting IBM
July 2017 - Sept 2019
Supervisor, Social Media Strategy Ogilvy
July 2015 - June 2017
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