An accomplished Design Director with over three decades of industry experience. I have honed my skills in leading creative teams and delivering innovative design solutions across a wide range of digital and traditional platforms. My expertise lies in staying ahead of the curve with evolving technologies and trends, ensuring digital excellence, and guiding my teams towards producing award-winning work. I have a notable background in creating dynamic content for Digital Display and Digital Out-of-Home (DOOH) advertising. Additionally, I have been at the forefront of incorporating artificial intelligence into design processes. My career spans 20 years with leading agencies such as VCCP and WCRS/Engine, where I have cultivated a passion for hands-on design work. My areas of specialization include 3D, animation, motion design, communications, social media, Customer Relationship Management (CRM), and DOOH. I have consistently demonstrated my ability in managing cross-functional teams, upholding brand integrity, and surpassing client expectations for high-profile brands. My client portfolio is a testament to my diverse capabilities, featuring prominent names such as BMW, Mini, Kia, Ineos, Compare the Market, O2, Canon, Shell, Sage, Saga, easyJet, Transport for London, Gatwick Express, Cadbury, Prudential, Hiscox, Nationwide, Barclays, Honda, Playstation, Sega, EMI, and Parlophone.

Jinjaninja

PRO

An accomplished Design Director with over three decades of industry experience. I have honed my skills in leading creative teams and delivering innovative design solutions across a wide range of digital and traditional platforms. My expertise lies in staying ahead of the curve with evolving technologies and trends, ensuring digital excellence, and guiding my teams towards producing award-winning work. I have a notable background in creating dynamic content for Digital Display and Digital Out-of-Home (DOOH) advertising. Additionally, I have been at the forefront of incorporating artificial intelligence into design processes. My career spans 20 years with leading agencies such as VCCP and WCRS/Engine, where I have cultivated a passion for hands-on design work. My areas of specialization include 3D, animation, motion design, communications, social media, Customer Relationship Management (CRM), and DOOH. I have consistently demonstrated my ability in managing cross-functional teams, upholding brand integrity, and surpassing client expectations for high-profile brands. My client portfolio is a testament to my diverse capabilities, featuring prominent names such as BMW, Mini, Kia, Ineos, Compare the Market, O2, Canon, Shell, Sage, Saga, easyJet, Transport for London, Gatwick Express, Cadbury, Prudential, Hiscox, Nationwide, Barclays, Honda, Playstation, Sega, EMI, and Parlophone.

Available to hire

An accomplished Design Director with over three decades of industry experience. I have honed my skills in leading creative teams and delivering innovative design solutions across a wide range of digital and traditional platforms. My expertise lies in staying ahead of the curve with evolving technologies and trends, ensuring digital excellence, and guiding my teams towards producing award-winning work. I have a notable background in creating dynamic content for Digital Display and Digital Out-of-Home (DOOH) advertising. Additionally, I have been at the forefront of incorporating artificial intelligence into design processes.

My career spans 20 years with leading agencies such as VCCP and WCRS/Engine, where I have cultivated a passion for hands-on design work. My areas of specialization include 3D, animation, motion design, communications, social media, Customer Relationship Management (CRM), and DOOH. I have consistently demonstrated my ability in managing cross-functional teams, upholding brand integrity, and surpassing client expectations for high-profile brands.

My client portfolio is a testament to my diverse capabilities, featuring prominent names such as BMW, Mini, Kia, Ineos, Compare the Market, O2, Canon, Shell, Sage, Saga, easyJet, Transport for London, Gatwick Express, Cadbury, Prudential, Hiscox, Nationwide, Barclays, Honda, Playstation, Sega, EMI, and Parlophone.

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Skills

Ba
Banner
Fr
Freelance Gig
Ad
Advert Design
So
Social Media Design
2D
2D Animation
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Experience Level

Banner
Expert
Freelance Gig
Expert
Advert Design
Expert
Social Media Design
Expert
2D Animation
Expert
Branding
Expert
3D Animation
Expert
Email Design
Expert
Motion Graphic
Expert
3D Design
Expert
3D Model
Expert
Technical Illustration
Expert
Product Design
Expert
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Language

Education

BA (Hons) Graphic Design at Middlesex University
June 25, 1993

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Computers & Electronics, Consumer Goods, Gaming, Healthcare, Retail, Travel & Hospitality, Transportation & Logistics
    uniE621 Canon Europe - Consumer and Professional CRM Design
    For over 7 years, I've overseen all the CRM design for Canon, including creating a customisable, modular, multi-language design system and adapting that system to incorporate dark mode and the latest accessibility requirements. Winner of 2 DMA Gold awards in 2021
    uniE608 Transport for London - Saftey Awareness Campaign 2023
    Design Direction and brainstorming to find the best solutions for bringing a press campaign to life on digital screens across the TfL network. Produced using a combination of Cinema 4D, AfterEffects, Illustrator and Photoshop.
    uniE621 Govia - Southern Trains - Dynamic Digital Display
    Design and production of a suite of Dynamic Digital Display ads which when served took into account the user's location, the time of day and the cost of the ticket for the proposed journey. The user received an ad with a fun destination to travel to from their nearest station, showing either the journey time or the next departure time and a cost for the ticket.
    uniE608 Assassin's Creed Mirage - Interactive Art Book
    Working remotely with Biborg, Paris, the job was to create a web-friendly GLB using game assets provided by Ubisoft. Tasks included rebuilding all UV maps, optimising geometry and baking multiple texture maps into one final colour map per object. Built using Houdini and rendered with Redshift. Final output distilled over 40Gb of game assets into a more manageable 14Mb animated GLTF. Houdini Redshift GLB WebAnimation Web3D 3JS
    uniE608 Transport for London - Travelkind Digital Campaign
    Produced remotely in Lockdown 2020, I provided design direction and storyboarding to bring print illustrations to life on the Transport for London network of Digital Out Of Home (DOOH) screens. At this time I was also the Brand Guardian for all TfL digital work produced at VCCP and also ensured accessibility guidelines were adhered to.
    uniE608 Audio Driven 3D Animation
    Audio-driven animation in Houdini. Audio file is used to drive a rigid body simulation in which a hidden sphere expands and contracts according to audio level. A second channel drives the a material shader on a randomly selected group of objects.