Hey there, I’m Joel - a Graphic and Visual Identity Designer from Forster, NSW, currently residing in Sydney, Australia. With 7 years experience as a designer working alongside a variety of organisations, I help brands connect with their people through developing creative, strategic and expertly crafted design assets. I specialise in Brand and Visual Identity Development and offer services in Logo Design, Visual Identity Design, Art Direction, Illustration, Print and Digital design, Merchandising, UX/UI Design, Pitch and Presentation Design and more. My philosophy is that great design should not only improve the visual presence of a business but that it should also aid in communicating the ideals a brand upholds - resulting in clever and sophisticated work that tells visual stories and solves client problems. Skills and offerings: • Brand Guideline Development • Creative Direction • Corporate Publication Design • Digital Design • Editorial Layout Design • Illustration • Logo & Brand Identity Design • Photo Retouching • Powerpoint/Google Slides Presentations / Pitch Deck Design • Print and Digital Design • Publication and Document Design • Prepress and Print Management • Social Media and Campaign Design • UX/UI Design • Video Editing and Animation…Hey there, I’m Joel - a Graphic and Visual Identity Designer from Forster, NSW, currently residing in Sydney, Australia. With 7 years experience as a designer working alongside a variety of organisations, I help brands connect with their people through developing creative, strategic and expertly crafted design assets. I specialise in Brand and Visual Identity Development and offer services in Logo Design, Visual Identity Design, Art Direction, Illustration, Print and Digital design, Merchandising, UX/UI Design, Pitch and Presentation Design and more. My philosophy is that great design should not only improve the visual presence of a business but that it should also aid in communicating the ideals a brand upholds - resulting in clever and sophisticated work that tells visual stories and solves client problems. Skills and offerings: • Brand Guideline Development • Creative Direction • Corporate Publication Design • Digital Design • Editorial Layout Design • Illustration • Logo & Brand Identity Design • Photo Retouching • Powerpoint/Google Slides Presentations / Pitch Deck Design • Print and Digital Design • Publication and Document Design • Prepress and Print Management • Social Media and Campaign Design • UX/UI Design • Video Editing and AnimationWWW…
Hey there, I’m Joel - a Graphic and Visual Identity Designer from Forster, NSW, currently residing in Sydney, Australia. With 7 years experience as a designer working alongside a variety of organisations, I help brands connect with their people through developing creative, strategic and expertly crafted design assets. I specialise in Brand and Visual Identity Development and offer services in Logo Design, Visual Identity Design, Art Direction, Illustration, Print and Digital design, Merchandising, UX/UI Design, Pitch and Presentation Design and more. My philosophy is that great design should not only improve the visual presence of a business but that it should also aid in communicating the ideals a brand upholds - resulting in clever and sophisticated work that tells visual stories and solves client problems. Skills and offerings: • Brand Guideline Development • Creative Direction • Corporate Publication Design • Digital Design • Editorial Layout Design • Illustration • Logo & Brand Identity Design • Photo Retouching • Powerpoint/Google Slides Presentations / Pitch Deck Design • Print and Digital Design • Publication and Document Design • Prepress and Print Management • Social Media and Campaign Design • UX/UI Design • Video Editing and Animation…Hey there, I’m Joel - a Graphic and Visual Identity Designer from Forster, NSW, currently residing in Sydney, Australia. With 7 years experience as a designer working alongside a variety of organisations, I help brands connect with their people through developing creative, strategic and expertly crafted design assets. I specialise in Brand and Visual Identity Development and offer services in Logo Design, Visual Identity Design, Art Direction, Illustration, Print and Digital design, Merchandising, UX/UI Design, Pitch and Presentation Design and more. My philosophy is that great design should not only improve the visual presence of a business but that it should also aid in communicating the ideals a brand upholds - resulting in clever and sophisticated work that tells visual stories and solves client problems. Skills and offerings: • Brand Guideline Development • Creative Direction • Corporate Publication Design • Digital Design • Editorial Layout Design • Illustration • Logo & Brand Identity Design • Photo Retouching • Powerpoint/Google Slides Presentations / Pitch Deck Design • Print and Digital Design • Publication and Document Design • Prepress and Print Management • Social Media and Campaign Design • UX/UI Design • Video Editing and AnimationWWWW…
Available to hire
Hey there, I’m Joel - a Graphic and Visual Identity Designer from Forster, NSW, currently residing in Sydney, Australia. With 7 years experience as a designer working alongside a variety of organisations, I help brands connect with their people through developing creative, strategic and expertly crafted design assets.
I specialise in Brand and Visual Identity Development and offer services in Logo Design, Visual Identity Design, Art Direction, Illustration, Print and Digital design, Merchandising, UX/UI Design, Pitch and Presentation Design and more.
My philosophy is that great design should not only improve the visual presence of a business but that it should also aid in communicating the ideals a brand upholds - resulting in clever and sophisticated work that tells visual stories and solves client problems.
Skills and offerings:
• Brand Guideline Development
• Creative Direction
• Corporate Publication Design
• Digital Design
• Editorial Layout Design
• Illustration
• Logo & Brand Identity Design
• Photo Retouching
• Powerpoint/Google Slides Presentations / Pitch Deck Design
• Print and Digital Design
• Publication and Document Design
• Prepress and Print Management
• Social Media and Campaign Design
• UX/UI Design
• Video Editing and Animation
Skills
Bu
Lo
Br
Br
Pr
See more
Experience Level
Business Card
Expert
Logo
Expert
Brochure
Expert
Branding
Expert
Presentation Design
Expert
Watercolour Illustration
Expert
Adobe Photoshop
Expert
Adobe InDesign
Expert
Figma
Expert
Adobe Illustrator
Expert
Adobe Lightroom
Expert
Pitch Deck
Expert
Illustration
Expert
Data Visualization
Expert
Motion Graphic
Intermediate
Microsoft Office
Intermediate
Adobe After Effects
Intermediate
Infographic
Intermediate
Email Design
Intermediate
Squarespace
Intermediate
Webflow
Intermediate
Canva
Intermediate
AI Images
Intermediate
ArcGIS
Intermediate
Shopify
Intermediate
HTML5
Beginner
CSS
Beginner
Education
Bachelor of Fine Arts at University of Newcastle
January 23, 2012 - December 14, 2015Postgraduate Diploma in Design at University of New South Wales
January 18, 2016 - December 7, 2018- Graphic Design Major
Qualifications
Industry Experience
Consumer Goods, Media & Entertainment, Real Estate & Construction, Travel & Hospitality, Non-Profit Organization, Wholesale & Distribution, Professional Services
Mopheads Cleaning: Logo Design
Objective:
Mopheads Cleaning needed a brand identity that would differentiate them in a crowded market while resonating with their target audience of Gen Z and Millennials.
The goal was to create a fun, relatable brand that would make cleaning feel less like a chore and more like a step towards enjoying life.
Challenge:
The cleaning industry is filled with brands that focus on a professional and clean image, typically using blue and green colour palettes to convey a sense of sanitation. This conventional approach makes it difficult for any single brand to stand out, as well as makes it difficult for potential customers to connect with the brand on an emotional level.
Strategy:
To break away from the standard industry aesthetic, we identified a unique positioning for Mopheads: emphasising how their services free up time for fun and enjoyment. This insight led to the creation of a brand identity that was both playful and distinctive.
Solution:
We developed a colour palette of orange, cream, and chromatic black to create a lively and appealing visual identity. This palette was chosen specifically to resonate with younger audiences while standing out from the competition. Additionally, we designed a logo mascot inspired by the concept of a “mophead”—a playful nod to both the cleaning tool and the Aussie colloquialism for someone with long, messy hair, often associated with surfer culture. This motif was especially fitting given Newcastle’s reputation for great surfing beaches, aligning perfectly with the local demographic.
Outcome:
The rebranding positioned Mopheads Cleaning as a vibrant and relatable brand that speaks directly to its target audience. The unique visual identity and mascot have helped the brand stand out in an oversaturated market, attracting customers who appreciate the blend of efficiency and fun, as well as opening deals with local real estate companies to assist with bond cleans for tenants wishing to move out. The brand’s new look and feel have driven increased engagement, establishing Mopheads as a go-to choice for a fresh and enjoyable cleaning experience.
branding designer illustrator graphicdesigner logo…Objective:
Mopheads Cleaning needed a brand identity that would differentiate them in a crowded market while resonating with their target audience of Gen Z and Millennials.
The goal was to create a fun, relatable brand that would make cleaning feel less like a chore and more like a step towards enjoying life.
Challenge:
The cleaning industry is filled with brands that focus on a professional and clean image, typically using blue and green colour palettes to convey a sense of sanitation. This conventional approach makes it difficult for any single brand to stand out, as well as makes it difficult for potential customers to connect with the brand on an emotional level.
Strategy:
To break away from the standard industry aesthetic, we identified a unique positioning for Mopheads: emphasising how their services free up time for fun and enjoyment. This insight led to the creation of a brand identity that was both playful and distinctive.
Solution:
We developed a colour palette of orange, cream, and chromatic black to create a lively and appealing visual identity. This palette was chosen specifically to resonate with younger audiences while standing out from the competition. Additionally, we designed a logo mascot inspired by the concept of a “mophead”—a playful nod to both the cleaning tool and the Aussie colloquialism for someone with long, messy hair, often associated with surfer culture. This motif was especially fitting given Newcastle’s reputation for great surfing beaches, aligning perfectly with the local demographic.
Outcome:
The rebranding positioned Mopheads Cleaning as a vibrant and relatable brand that speaks directly to its target audience. The unique visual identity and mascot have helped the brand stand out in an oversaturated market, attracting customers who appreciate the blend of efficiency and fun, as well as opening deals with local real estate companies to assist with bond cleans for tenants wishing to move out. The brand’s new look and feel have driven increased engagement, establishing Mopheads as a go-to choice for a fresh and enjoyable cleaning experience.
branding designer illustrator graphicdesigner logoWW…
Mopheads Cleaning - Business Card Design
Objective:
Mopheads Cleaning needed a brand identity that would differentiate them in a crowded market while resonating with their target audience of Gen Z and Millennials.
The goal was to create a fun, relatable brand that would make cleaning feel less like a chore and more like a step towards enjoying life.
Challenge:
The cleaning industry is filled with brands that focus on a professional and clean image, typically using blue and green colour palettes to convey a sense of sanitation. This conventional approach makes it difficult for any single brand to stand out, as well as makes it difficult for potential customers to connect with the brand on an emotional level.
Strategy:
To break away from the standard industry aesthetic, we identified a unique positioning for Mopheads: emphasising how their services free up time for fun and enjoyment. This insight led to the creation of a brand identity that was both playful and distinctive.
Solution:
We developed a colour palette of orange, cream, and chromatic black to create a lively and appealing visual identity. This palette was chosen specifically to resonate with younger audiences while standing out from the competition. Additionally, we designed a logo mascot inspired by the concept of a “mophead”—a playful nod to both the cleaning tool and the Aussie colloquialism for someone with long, messy hair, often associated with surfer culture. This motif was especially fitting given Newcastle’s reputation for great surfing beaches, aligning perfectly with the local demographic.
Outcome:
The rebranding positioned Mopheads Cleaning as a vibrant and relatable brand that speaks directly to its target audience. The unique visual identity and mascot have helped the brand stand out in an oversaturated market, attracting customers who appreciate the blend of efficiency and fun, as well as opening deals with local real estate companies to assist with bond cleans for tenants wishing to move out. The brand’s new look and feel have driven increased engagement, establishing Mopheads as a go-to choice for a fresh and enjoyable cleaning experience.…Objective:
Mopheads Cleaning needed a brand identity that would differentiate them in a crowded market while resonating with their target audience of Gen Z and Millennials.
The goal was to create a fun, relatable brand that would make cleaning feel less like a chore and more like a step towards enjoying life.
Challenge:
The cleaning industry is filled with brands that focus on a professional and clean image, typically using blue and green colour palettes to convey a sense of sanitation. This conventional approach makes it difficult for any single brand to stand out, as well as makes it difficult for potential customers to connect with the brand on an emotional level.
Strategy:
To break away from the standard industry aesthetic, we identified a unique positioning for Mopheads: emphasising how their services free up time for fun and enjoyment. This insight led to the creation of a brand identity that was both playful and distinctive.
Solution:
We developed a colour palette of orange, cream, and chromatic black to create a lively and appealing visual identity. This palette was chosen specifically to resonate with younger audiences while standing out from the competition. Additionally, we designed a logo mascot inspired by the concept of a “mophead”—a playful nod to both the cleaning tool and the Aussie colloquialism for someone with long, messy hair, often associated with surfer culture. This motif was especially fitting given Newcastle’s reputation for great surfing beaches, aligning perfectly with the local demographic.
Outcome:
The rebranding positioned Mopheads Cleaning as a vibrant and relatable brand that speaks directly to its target audience. The unique visual identity and mascot have helped the brand stand out in an oversaturated market, attracting customers who appreciate the blend of efficiency and fun, as well as opening deals with local real estate companies to assist with bond cleans for tenants wishing to move out. The brand’s new look and feel have driven increased engagement, establishing Mopheads as a go-to choice for a fresh and enjoyable cleaning experience.WW…
Mopheads Cleaning - Brand Collateral Design
Objective:
Mopheads Cleaning needed a brand identity that would differentiate them in a crowded market while resonating with their target audience of Gen Z and Millennials.
The goal was to create a fun, relatable brand that would make cleaning feel less like a chore and more like a step towards enjoying life.
Challenge:
The cleaning industry is filled with brands that focus on a professional and clean image, typically using blue and green colour palettes to convey a sense of sanitation. This conventional approach makes it difficult for any single brand to stand out, as well as makes it difficult for potential customers to connect with the brand on an emotional level.
Strategy:
To break away from the standard industry aesthetic, we identified a unique positioning for Mopheads: emphasising how their services free up time for fun and enjoyment. This insight led to the creation of a brand identity that was both playful and distinctive.
Solution:
We developed a colour palette of orange, cream, and chromatic black to create a lively and appealing visual identity. This palette was chosen specifically to resonate with younger audiences while standing out from the competition. Additionally, we designed a logo mascot inspired by the concept of a “mophead”—a playful nod to both the cleaning tool and the Aussie colloquialism for someone with long, messy hair, often associated with surfer culture. This motif was especially fitting given Newcastle’s reputation for great surfing beaches, aligning perfectly with the local demographic.
Outcome:
The rebranding positioned Mopheads Cleaning as a vibrant and relatable brand that speaks directly to its target audience. The unique visual identity and mascot have helped the brand stand out in an oversaturated market, attracting customers who appreciate the blend of efficiency and fun, as well as opening deals with local real estate companies to assist with bond cleans for tenants wishing to move out. The brand’s new look and feel have driven increased engagement, establishing Mopheads as a go-to choice for a fresh and enjoyable cleaning experience.
branding graphicdesigner designer logo illustrator…Objective:
Mopheads Cleaning needed a brand identity that would differentiate them in a crowded market while resonating with their target audience of Gen Z and Millennials.
The goal was to create a fun, relatable brand that would make cleaning feel less like a chore and more like a step towards enjoying life.
Challenge:
The cleaning industry is filled with brands that focus on a professional and clean image, typically using blue and green colour palettes to convey a sense of sanitation. This conventional approach makes it difficult for any single brand to stand out, as well as makes it difficult for potential customers to connect with the brand on an emotional level.
Strategy:
To break away from the standard industry aesthetic, we identified a unique positioning for Mopheads: emphasising how their services free up time for fun and enjoyment. This insight led to the creation of a brand identity that was both playful and distinctive.
Solution:
We developed a colour palette of orange, cream, and chromatic black to create a lively and appealing visual identity. This palette was chosen specifically to resonate with younger audiences while standing out from the competition. Additionally, we designed a logo mascot inspired by the concept of a “mophead”—a playful nod to both the cleaning tool and the Aussie colloquialism for someone with long, messy hair, often associated with surfer culture. This motif was especially fitting given Newcastle’s reputation for great surfing beaches, aligning perfectly with the local demographic.
Outcome:
The rebranding positioned Mopheads Cleaning as a vibrant and relatable brand that speaks directly to its target audience. The unique visual identity and mascot have helped the brand stand out in an oversaturated market, attracting customers who appreciate the blend of efficiency and fun, as well as opening deals with local real estate companies to assist with bond cleans for tenants wishing to move out. The brand’s new look and feel have driven increased engagement, establishing Mopheads as a go-to choice for a fresh and enjoyable cleaning experience.
branding graphicdesigner designer logo illustratorWW…
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