I’m a content strategist, writer, and UX researcher. I have spent a decade enhancing user journeys, writing clear and accessible copy, and solving organization’s internal content and information architecture needs. I am a published author and former professional editor. A farm boy and professor (New York University) in former lives, I am a photographer and mediocre motorcycle mechanic in my free time. I enjoy challenges. Reach out, share your plans and pain points, and let’s make your content work smarter.…I’m a content strategist, writer, and UX researcher. I have spent a decade enhancing user journeys, writing clear and accessible copy, and solving organization’s internal content and information architecture needs. I am a published author and former professional editor. A farm boy and professor (New York University) in former lives, I am a photographer and mediocre motorcycle mechanic in my free time. I enjoy challenges. Reach out, share your plans and pain points, and let’s make your content work smarter.WWW…
I’m a content strategist, writer, and UX researcher. I have spent a decade enhancing user journeys, writing clear and accessible copy, and solving organization’s internal content and information architecture needs. I am a published author and former professional editor. A farm boy and professor (New York University) in former lives, I am a photographer and mediocre motorcycle mechanic in my free time. I enjoy challenges. Reach out, share your plans and pain points, and let’s make your content work smarter.…I’m a content strategist, writer, and UX researcher. I have spent a decade enhancing user journeys, writing clear and accessible copy, and solving organization’s internal content and information architecture needs. I am a published author and former professional editor. A farm boy and professor (New York University) in former lives, I am a photographer and mediocre motorcycle mechanic in my free time. I enjoy challenges. Reach out, share your plans and pain points, and let’s make your content work smarter.WWWW…
Available to hire
I’m a content strategist, writer, and UX researcher. I have spent a decade enhancing user journeys, writing clear and accessible copy, and solving organization’s internal content and information architecture needs. I am a published author and former professional editor.
A farm boy and professor (New York University) in former lives, I am a photographer and mediocre motorcycle mechanic in my free time. I enjoy challenges.
Reach out, share your plans and pain points, and let’s make your content work smarter.
Language
English
Fluent
Chinese
Advanced
Education
Ph.D. at New York University
November 8, 2024 - September 1, 2020M.A. at Northeastern University
May 15, 2011 - May 15, 2011B.A. at John Brown University
November 8, 2024 - November 8, 202415 may 2009
Associate's Degree at National Taiwan University
November 8, 2024 - May 15, 2013Mandarin
Qualifications
Python Certification
November 8, 2024 - April 5, 2017Sigma Certification
November 8, 2024 - August 7, 2021Industry Experience
Software & Internet, Financial Services, Education, Media & Entertainment, Professional Services, Non-Profit Organization, Government
GoGuardian - Content Strategy | Content Production
SERVICES
Software Content Strategy, Localization, Content Production Optimization
THE PROJECT
External-Facing and Internal Content Support.
I created a comprehensive library of learning pathways (GoGuardian Teacher) and support manuals for sales and professional services teams across four software products. This simplified internal workflows and provided easily accessible resources for both users and internal support teams.
THE STRATEGY
User-Centered Learning Design.
I implemented scalable content processes to ensure future content development could be efficiently replicated. Additionally, I ensured that all content was localized and accessible at a 6th-grade reading level, maintaining consistency across products and markets.
WHY YOU SHOULD CARE
Accessible and Scalable Solutions.
This approach resulted in streamlined support resources and more efficient workflows, enhancing the user experience while driving product engagement and satisfaction. The localized, accessible content empowered both global and local teams to work more effectively.improvement in user satisfaction. The streamlined workflows and scalable content processes ensured that both federal and global teams had access to content tailored to their needs, driving efficiency and engagement across markets.
Sample with images: https://www.twine.net/signin…SERVICES
Software Content Strategy, Localization, Content Production Optimization
THE PROJECT
External-Facing and Internal Content Support.
I created a comprehensive library of learning pathways (GoGuardian Teacher) and support manuals for sales and professional services teams across four software products. This simplified internal workflows and provided easily accessible resources for both users and internal support teams.
THE STRATEGY
User-Centered Learning Design.
I implemented scalable content processes to ensure future content development could be efficiently replicated. Additionally, I ensured that all content was localized and accessible at a 6th-grade reading level, maintaining consistency across products and markets.
WHY YOU SHOULD CARE
Accessible and Scalable Solutions.
This approach resulted in streamlined support resources and more efficient workflows, enhancing the user experience while driving product engagement and satisfaction. The localized, accessible content empowered both global and local teams to work more effectively.improvement in user satisfaction. The streamlined workflows and scalable content processes ensured that both federal and global teams had access to content tailored to their needs, driving efficiency and engagement across markets.
Sample with images: https://www.twine.net/signinWWWWWWWW…
Level All - Educational Content Development | UX Research & Writing | Information Architecture
SERVICES
Educational Content Development Cross-Functional Teamwork
THE PROJECT
Educational Product Content & Curriculum.
Level All, a college and career guidance company, needed educational content for their proprietary app and website that was accurate, engaging, and accessible for high school students and their families.
THE STRATEGY
User-Centered Content Design & UX Research.
Collaborating with SMEs, researchers, product designers, and copywriters, I ensured that all web and app content aligned with educational best practices and accessibility standards to produce snappy, engaging text and video content. Additionally, I designed helped design the research team update their information architecture, naming conventions, and content guidelines, creating consistency across digital platforms and easing future content production.
WHY YOU SHOULD CARE
Scalable and Effective Content Solutions.
A product of working in cross-functional teams,
these resources increased user engagement and fostered a unified, professional content experience, ensuring that Level All’s student customers have the tools they need to succeed.
Sample with images: https://www.twine.net/signin…SERVICES
Educational Content Development Cross-Functional Teamwork
THE PROJECT
Educational Product Content & Curriculum.
Level All, a college and career guidance company, needed educational content for their proprietary app and website that was accurate, engaging, and accessible for high school students and their families.
THE STRATEGY
User-Centered Content Design & UX Research.
Collaborating with SMEs, researchers, product designers, and copywriters, I ensured that all web and app content aligned with educational best practices and accessibility standards to produce snappy, engaging text and video content. Additionally, I designed helped design the research team update their information architecture, naming conventions, and content guidelines, creating consistency across digital platforms and easing future content production.
WHY YOU SHOULD CARE
Scalable and Effective Content Solutions.
A product of working in cross-functional teams,
these resources increased user engagement and fostered a unified, professional content experience, ensuring that Level All’s student customers have the tools they need to succeed.
Sample with images: https://www.twine.net/signinWWWWWWWW…
OPPO Phones - Market Strategy | Competitive Analysis | UX Writing | Content Development
SERVICES
Market Strategy, Competitive Analysis, UX Writing, Content Development
THE PROJECT
Reno Series Product Launch.
I consulted on marketing and UX writing strategy for OPPO’s Reno series product launch in India, collaborating with sales, marketing, and product managers. Oppo wanted to match content to match the flagship design of their phones. Thus, I leveraged user research and competitive analyses to produce user-centered content and marketing materials that aligned with both the brand’s global vision and Indian market needs.
THE STRATEGY:
UX-Driven Insights and Content.
Through competitive analyses, market research, and customer survey data, I identified key user desires and text-correlated behavior patterns, which informed both the UX writing and overall marketing strategy. By informing content design with UX principles, I ensured that marketing and product materials were intuitive, on-message, and accessible to target audiences.
WHY YOU SHOULD CARE
9% Sales Growth through Strategic UX Writing.
The combination of data-driven market insights and UX-focused content helped drive a 9% sales increase in India. The holistic integration of targeted ad copy, seamless product descriptions, and marketing strategy improved customer engagement and increased conversions.
Work sample with images: https://www.twine.net/signin…SERVICES
Market Strategy, Competitive Analysis, UX Writing, Content Development
THE PROJECT
Reno Series Product Launch.
I consulted on marketing and UX writing strategy for OPPO’s Reno series product launch in India, collaborating with sales, marketing, and product managers. Oppo wanted to match content to match the flagship design of their phones. Thus, I leveraged user research and competitive analyses to produce user-centered content and marketing materials that aligned with both the brand’s global vision and Indian market needs.
THE STRATEGY:
UX-Driven Insights and Content.
Through competitive analyses, market research, and customer survey data, I identified key user desires and text-correlated behavior patterns, which informed both the UX writing and overall marketing strategy. By informing content design with UX principles, I ensured that marketing and product materials were intuitive, on-message, and accessible to target audiences.
WHY YOU SHOULD CARE
9% Sales Growth through Strategic UX Writing.
The combination of data-driven market insights and UX-focused content helped drive a 9% sales increase in India. The holistic integration of targeted ad copy, seamless product descriptions, and marketing strategy improved customer engagement and increased conversions.
Work sample with images: https://www.twine.net/signinWWWWWWWW…
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