Profile Description: I am a Product Designer with a robust track record of over 10 years of experience. My focus lies in user-centered design thinking, seamlessly integrating brands’ strategic vision with innovation on digital product to help my customers achieve excellence through KPI fulfillment. My expertise spans various industries, including energy, healthtech, telecommunications, personal banking, insurance among others. Primary Skillset: * Tools: Figma, Adobe Creative Cloud, Autocad Fusion 360, Keyshot, Red Giant Trapcode Particular, Keyshot 360. * Methodologies: Design Thinking, Kanban, Waterfall, Lean UX/UI, SCRUM * Project Management: Jira, Trello, Asana, Slack, Confluence, Notion * Accessibility testing: WCAG 2.2. Standards for color contrast, text to color, graphics over color. Secondary Skillset * Vector based graphics, 3D modeling, motion graphics and video editing, business hacking, service design, branding. Explore my portfolio in-depth by clicking here: _Website not available. Sign in: https://www.twine.net/signup_…Profile Description: I am a Product Designer with a robust track record of over 10 years of experience. My focus lies in user-centered design thinking, seamlessly integrating brands’ strategic vision with innovation on digital product to help my customers achieve excellence through KPI fulfillment. My expertise spans various industries, including energy, healthtech, telecommunications, personal banking, insurance among others. Primary Skillset: * Tools: Figma, Adobe Creative Cloud, Autocad Fusion 360, Keyshot, Red Giant Trapcode Particular, Keyshot 360. * Methodologies: Design Thinking, Kanban, Waterfall, Lean UX/UI, SCRUM * Project Management: Jira, Trello, Asana, Slack, Confluence, Notion * Accessibility testing: WCAG 2.2. Standards for color contrast, text to color, graphics over color. Secondary Skillset * Vector based graphics, 3D modeling, motion graphics and video editing, business hacking, service design, branding. Explore my portfolio in-depth by clicking here: _Website not available. Sign in: https://www.twine.net/signup_WWW…
Profile Description: I am a Product Designer with a robust track record of over 10 years of experience. My focus lies in user-centered design thinking, seamlessly integrating brands’ strategic vision with innovation on digital product to help my customers achieve excellence through KPI fulfillment. My expertise spans various industries, including energy, healthtech, telecommunications, personal banking, insurance among others. Primary Skillset: * Tools: Figma, Adobe Creative Cloud, Autocad Fusion 360, Keyshot, Red Giant Trapcode Particular, Keyshot 360. * Methodologies: Design Thinking, Kanban, Waterfall, Lean UX/UI, SCRUM * Project Management: Jira, Trello, Asana, Slack, Confluence, Notion * Accessibility testing: WCAG 2.2. Standards for color contrast, text to color, graphics over color. Secondary Skillset * Vector based graphics, 3D modeling, motion graphics and video editing, business hacking, service design, branding. Explore my portfolio in-depth by clicking here: _Website not available. Sign in: https://www.twine.net/signup_…Profile Description: I am a Product Designer with a robust track record of over 10 years of experience. My focus lies in user-centered design thinking, seamlessly integrating brands’ strategic vision with innovation on digital product to help my customers achieve excellence through KPI fulfillment. My expertise spans various industries, including energy, healthtech, telecommunications, personal banking, insurance among others. Primary Skillset: * Tools: Figma, Adobe Creative Cloud, Autocad Fusion 360, Keyshot, Red Giant Trapcode Particular, Keyshot 360. * Methodologies: Design Thinking, Kanban, Waterfall, Lean UX/UI, SCRUM * Project Management: Jira, Trello, Asana, Slack, Confluence, Notion * Accessibility testing: WCAG 2.2. Standards for color contrast, text to color, graphics over color. Secondary Skillset * Vector based graphics, 3D modeling, motion graphics and video editing, business hacking, service design, branding. Explore my portfolio in-depth by clicking here: _Website not available. Sign in: https://www.twine.net/signup_WWWW…
Available to hire
Profile Description:
I am a Product Designer with a robust track record of over 10 years of experience. My focus lies in user-centered design thinking, seamlessly integrating brands’ strategic vision with innovation on digital product to help my customers achieve excellence through KPI fulfillment. My expertise spans various industries, including energy, healthtech, telecommunications, personal banking, insurance among others.
Primary Skillset:
- Tools: Figma, Adobe Creative Cloud, Autocad Fusion 360, Keyshot, Red Giant Trapcode Particular, Keyshot 360.
- Methodologies: Design Thinking, Kanban, Waterfall, Lean UX/UI, SCRUM
- Project Management: Jira, Trello, Asana, Slack, Confluence, Notion
- Accessibility testing: WCAG 2.2. Standards for color contrast, text to color, graphics over color.
Secondary Skillset
- Vector based graphics, 3D modeling, motion graphics and video editing, business hacking, service design, branding.
Explore my portfolio in-depth by clicking here: Website not available. Sign in: https://www.twine.net/signup
Experience Level
Adobe XD
Expert
App Design
Expert
Figma
Expert
Jira
Expert
Product Design
Expert
UI
Expert
Adobe Photoshop
Expert
Branding
Expert
Adobe Illustrator
Expert
3D Design
Expert
Adobe After Effects
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
Education
Bachelor in Design at Universidad de los Andes
January 1, 2014Qualifications
Product Design Certification
May 1, 2023 - May 31, 2024This certificate confirms FullStack Certification in Product Design, demonstrating the holder's mastery of this skill and commitment to excellence. The certification signifies their ability to build effective solutions and deliver outstanding results.
Industry Experience
Computers & Electronics, Consumer Goods, Financial Services, Healthcare, Professional Services, Telecommunications, Travel & Hospitality
Fullstack Labs: Admin App
Project Fullstack
• Collaborated closely with the Vice-President of Design, Product Director, and stakeholders to enhance the Admin App's functionalities.
• Implemented lean UX/UI methodologies, emphasizing rapid iteration, prototyping, and concept testing, informed by continuous team feedback and micro-discovery analysis.
• Adhered to established design patterns within the design system, streamlining new functionalities and views for efficient DEV Team implementation.
• Upheld high standards of UX/UI practices and thorough documentation for seamless transitions to other design team members or the DEV Team.
Accomplishments:
• Successfully gained approval and implemented critical sections such as the Talent Journey/Sign-Up/Cert Process, pivotal in FSL’s talent acquisition strategy.
• Standardized logic and graphical language across various app sections, enhancing user experience consistency.
• Fostered a 'shared knowledge culture' within the design team, promoting effective collaboration.
• Consistently exceeded sprint objectives by 120-160%, balancing high-quality standards with swift deliverable execution.
For a comprehensive overview of this project, download the file or visit Behance directly by clicking here: https://www.behance.net/gallery/186873827/FullstackLabs
The Challenge:
Fullstack Labs faced hurdles in talent acquisition and staffing due to reliance on third-party solutions in crucial sign-up and certification processes. This bottleneck was hindering the company's conversion rate.
Objectives:
The primary aim was to design and implement an integrated, Kanban-view pipeline system. This system targeted the seamless management of sign-up, certification, and allocation processes, eliminating dependencies and significantly enhancing operational efficiency.
Outcomes:
The strategic introduction of the Kanban-view pipeline system successfully addressed these challenges, streamlining workflows and optimizing talent acquisition. This not only improved operational efficiency but also positively influenced Fullstack Labs' overall conversion rate.
IntegratedDesign EfficientWorkflows ProductDesignImpact ConversionOptimization…Project Fullstack
• Collaborated closely with the Vice-President of Design, Product Director, and stakeholders to enhance the Admin App's functionalities.
• Implemented lean UX/UI methodologies, emphasizing rapid iteration, prototyping, and concept testing, informed by continuous team feedback and micro-discovery analysis.
• Adhered to established design patterns within the design system, streamlining new functionalities and views for efficient DEV Team implementation.
• Upheld high standards of UX/UI practices and thorough documentation for seamless transitions to other design team members or the DEV Team.
Accomplishments:
• Successfully gained approval and implemented critical sections such as the Talent Journey/Sign-Up/Cert Process, pivotal in FSL’s talent acquisition strategy.
• Standardized logic and graphical language across various app sections, enhancing user experience consistency.
• Fostered a 'shared knowledge culture' within the design team, promoting effective collaboration.
• Consistently exceeded sprint objectives by 120-160%, balancing high-quality standards with swift deliverable execution.
For a comprehensive overview of this project, download the file or visit Behance directly by clicking here: https://www.behance.net/gallery/186873827/FullstackLabs
The Challenge:
Fullstack Labs faced hurdles in talent acquisition and staffing due to reliance on third-party solutions in crucial sign-up and certification processes. This bottleneck was hindering the company's conversion rate.
Objectives:
The primary aim was to design and implement an integrated, Kanban-view pipeline system. This system targeted the seamless management of sign-up, certification, and allocation processes, eliminating dependencies and significantly enhancing operational efficiency.
Outcomes:
The strategic introduction of the Kanban-view pipeline system successfully addressed these challenges, streamlining workflows and optimizing talent acquisition. This not only improved operational efficiency but also positively influenced Fullstack Labs' overall conversion rate.
IntegratedDesign EfficientWorkflows ProductDesignImpact ConversionOptimizationWW…
Celsia
Celsia Project
Responsibilities
• Led a team of UX and UI designers on the development of an energy project management platform for the company’s clients in Tolima and Valle, delivering a high resolution prototype of the entire user flow in Figma.
• I implemented SCRUM methodology in the framework of design-thinking for the product roadmap, resulting in little to none reprocesses or carryovers from the design team.
• Managed to capitalize on the team's strengths to optimize workflows and reduce friction points in communication, expectations and scope of work done.
For a comprehensive overview of this project, download the file or visit Behance directly by clicking here: https://www.behance.net/gallery/164960399/Celsia
About the Project:
Celsia, a major Colombian energy supplier, underwent a 6-month design thinking initiative during the COVID-19 lockdown. The goal was to revamp their digital platform for customer and resource management, focusing on private sector users in Tolima and Valle.
Challenges:
Revamp the digital platform for better customer and resource management, emphasizing a seamless experience for users in Tolima and Valle.
Goals:
Develop a design system and prototype using Angular for a responsive web app. Evolve the atomic design guidelines, providing detailed documentation on breakpoints and dynamic resizing.
Design Phases and Deliverables:
Discovery: Kickoff Meeting, User Interviews to map needs.
UX Design: UX Review, User Flows, and User Testing for iterative improvements.
UI Design: Design System, Mockups, and a Clickable Prototype.
Conclusion:
The result was an Angular-based design system with a 63% conversion uptick post-live release. Positive customer reception validated the success of the redesign.
DesignThinking DigitalTransformation Angular CelsiaRedesign…Celsia Project
Responsibilities
• Led a team of UX and UI designers on the development of an energy project management platform for the company’s clients in Tolima and Valle, delivering a high resolution prototype of the entire user flow in Figma.
• I implemented SCRUM methodology in the framework of design-thinking for the product roadmap, resulting in little to none reprocesses or carryovers from the design team.
• Managed to capitalize on the team's strengths to optimize workflows and reduce friction points in communication, expectations and scope of work done.
For a comprehensive overview of this project, download the file or visit Behance directly by clicking here: https://www.behance.net/gallery/164960399/Celsia
About the Project:
Celsia, a major Colombian energy supplier, underwent a 6-month design thinking initiative during the COVID-19 lockdown. The goal was to revamp their digital platform for customer and resource management, focusing on private sector users in Tolima and Valle.
Challenges:
Revamp the digital platform for better customer and resource management, emphasizing a seamless experience for users in Tolima and Valle.
Goals:
Develop a design system and prototype using Angular for a responsive web app. Evolve the atomic design guidelines, providing detailed documentation on breakpoints and dynamic resizing.
Design Phases and Deliverables:
Discovery: Kickoff Meeting, User Interviews to map needs.
UX Design: UX Review, User Flows, and User Testing for iterative improvements.
UI Design: Design System, Mockups, and a Clickable Prototype.
Conclusion:
The result was an Angular-based design system with a 63% conversion uptick post-live release. Positive customer reception validated the success of the redesign.
DesignThinking DigitalTransformation Angular CelsiaRedesignWW…
MyTP
For a comprehensive overview of this project, download the file or visit Behance directly by clicking here: https://www.behance.net/gallery/164900937/MyTP
Description:
Teleperformance's MyTP employee management platform, serving 420,000 employees globally, required a comprehensive re-engineering. The challenge was to create a centralized channel for agents to manage various aspects like leisure, time-off, performance, career paths, and events. The project aimed to move away from the previous solution, inadequate for TP agents' needs, towards a modular interface allowing user customization.
Challenges:
Re-engineer MyTP for 420,000 global employees, centralizing various platforms into one agent-centric channel with improved functionalities and customization options.
Approach:
Shift from the old MyTP's visually cluttered and inaccessible design to MyTP 3.0, featuring a cleaner, high-contrast UI with curated gradients. Introduce modular readability, navigation, and white-background modules with low-opacity glassmorphism, aligning with TP's visual guidelines.
Key Features:
Modular Interface
User-Customizable Dashboards
High-Contrast UI
Low-opacity Glassmorphism
Integration of TP's Visual Guidelines
Result:
MyTP 3.0 successfully addresses agent needs with improved functionalities, personalized dashboards, and a visually appealing, accessible design.
EmployeeManagement UIUXRedesign MyTP3.0 Teleperformance GlobalWorkforce…For a comprehensive overview of this project, download the file or visit Behance directly by clicking here: https://www.behance.net/gallery/164900937/MyTP
Description:
Teleperformance's MyTP employee management platform, serving 420,000 employees globally, required a comprehensive re-engineering. The challenge was to create a centralized channel for agents to manage various aspects like leisure, time-off, performance, career paths, and events. The project aimed to move away from the previous solution, inadequate for TP agents' needs, towards a modular interface allowing user customization.
Challenges:
Re-engineer MyTP for 420,000 global employees, centralizing various platforms into one agent-centric channel with improved functionalities and customization options.
Approach:
Shift from the old MyTP's visually cluttered and inaccessible design to MyTP 3.0, featuring a cleaner, high-contrast UI with curated gradients. Introduce modular readability, navigation, and white-background modules with low-opacity glassmorphism, aligning with TP's visual guidelines.
Key Features:
Modular Interface
User-Customizable Dashboards
High-Contrast UI
Low-opacity Glassmorphism
Integration of TP's Visual Guidelines
Result:
MyTP 3.0 successfully addresses agent needs with improved functionalities, personalized dashboards, and a visually appealing, accessible design.
EmployeeManagement UIUXRedesign MyTP3.0 Teleperformance GlobalWorkforceWW…
HeyDriver
Project Hey Driver
• I extrapolated brand assets from the logo and articulated a design system that constantly evolved according to the website versions that were being worked on.
• I made visual explorations from 2D graphics to motion graphics to get a series of deliverables such as posts for social media, the institutional and investors video.
• I had communication with the main stakeholders of the project, leveling expectations and the scope of the product roadmap.
Achievements:
• Produced several tiered digital footprint proposals that tapped into HeyDriver's ethos of innovation.
• I achieved an increase in the conversion rate that went from 2.8% to 37% in the term of one calendar month.
• Contributed to the company being recognized by Forbes and The New York Times as a star company in the insurance industry.
For a comprehensive overview of this project, download the file or visit Behance directly by clicking here: https://www.behance.net/gallery/164801929/HeyDriver
Embark on a transformative journey with HeyDriver, a US-based tech start-up revolutionizing the insurance industry. Tasked with a brand overhaul, our mission was to create a distinctive digital identity. Through a comprehensive design system and insightful interviews, HeyDriver now boasts a responsive, conversion-oriented design. The result? A staggering jump in web conversion rates from 2.8% to an impressive 37% in just one month. Explore the innovative HeyDriver experience, where simplicity meets disruption.
InsurtechInnovation DigitalTransformation UserFirstDesign BrandOverhaul ConversionOptimization DesignSystem ResponsiveDesign TechStartUp InsuranceRevolution WebConversion UXDesign AngularSoftware InnovationJourney…Project Hey Driver
• I extrapolated brand assets from the logo and articulated a design system that constantly evolved according to the website versions that were being worked on.
• I made visual explorations from 2D graphics to motion graphics to get a series of deliverables such as posts for social media, the institutional and investors video.
• I had communication with the main stakeholders of the project, leveling expectations and the scope of the product roadmap.
Achievements:
• Produced several tiered digital footprint proposals that tapped into HeyDriver's ethos of innovation.
• I achieved an increase in the conversion rate that went from 2.8% to 37% in the term of one calendar month.
• Contributed to the company being recognized by Forbes and The New York Times as a star company in the insurance industry.
For a comprehensive overview of this project, download the file or visit Behance directly by clicking here: https://www.behance.net/gallery/164801929/HeyDriver
Embark on a transformative journey with HeyDriver, a US-based tech start-up revolutionizing the insurance industry. Tasked with a brand overhaul, our mission was to create a distinctive digital identity. Through a comprehensive design system and insightful interviews, HeyDriver now boasts a responsive, conversion-oriented design. The result? A staggering jump in web conversion rates from 2.8% to an impressive 37% in just one month. Explore the innovative HeyDriver experience, where simplicity meets disruption.
InsurtechInnovation DigitalTransformation UserFirstDesign BrandOverhaul ConversionOptimization DesignSystem ResponsiveDesign TechStartUp InsuranceRevolution WebConversion UXDesign AngularSoftware InnovationJourneyWW…
IMEXHS
Project IMEXHS
• I led the design thinking process for the company’s brand evolution; I also actively participated in IDEO dynamics for the discovery stage.
• I carried out analysis and extrapolation of insights that allowed to present graphic design proposals to the stakeholders.
Achievements:
• I standardized the brand’s visual identity with its respective adaptations including accessibility guides according to WCAG 2.1., web page with its respective breakpoints to guarantee cross-device universality and corporate videos.
• Impacted its brand awareness through the evolution of its digital footprint, working closely with a multidisciplinary team of programmers, UX designers and leading a team of UI designers.
• Contributed to the incursion of new international markets and securing capital investment of USD$50MM.
For a comprehensive overview of this project, download the file or visit Behance directly by clicking here: https://www.behance.net/gallery/164805397/IMEXHS
Abstract:
ImEx HS, a Colombian-Australian healthTech startup, redefines healthcare workflows by merging cutting-edge technology with medical expertise.
Challenge:
Immersed in the corporate culture, the challenge involved integrating design-thinking dynamics, shaping a unique visual narrative for brand-to-client touchpoints.
Brand:
Adapting a logo with six axes, a new version ensures adaptability across channels, maintaining brand integrity.
Stakeholders:
Workshops with stakeholders unveiled insights, guiding the brand's personality and direction.
Symbology & Design:
Iconography represents innovation in health sectors, with a refreshed palette reflecting freshness and openness. Typeface interventions highlight the brand's convergence in Imaging Experts and Health Services.
ImExHS HealthTechInnovation DesignThinkingHealth CorporateIdentity
ImEx HS pioneers healthcare transformation, blending tech innovation and medical excellence.…Project IMEXHS
• I led the design thinking process for the company’s brand evolution; I also actively participated in IDEO dynamics for the discovery stage.
• I carried out analysis and extrapolation of insights that allowed to present graphic design proposals to the stakeholders.
Achievements:
• I standardized the brand’s visual identity with its respective adaptations including accessibility guides according to WCAG 2.1., web page with its respective breakpoints to guarantee cross-device universality and corporate videos.
• Impacted its brand awareness through the evolution of its digital footprint, working closely with a multidisciplinary team of programmers, UX designers and leading a team of UI designers.
• Contributed to the incursion of new international markets and securing capital investment of USD$50MM.
For a comprehensive overview of this project, download the file or visit Behance directly by clicking here: https://www.behance.net/gallery/164805397/IMEXHS
Abstract:
ImEx HS, a Colombian-Australian healthTech startup, redefines healthcare workflows by merging cutting-edge technology with medical expertise.
Challenge:
Immersed in the corporate culture, the challenge involved integrating design-thinking dynamics, shaping a unique visual narrative for brand-to-client touchpoints.
Brand:
Adapting a logo with six axes, a new version ensures adaptability across channels, maintaining brand integrity.
Stakeholders:
Workshops with stakeholders unveiled insights, guiding the brand's personality and direction.
Symbology & Design:
Iconography represents innovation in health sectors, with a refreshed palette reflecting freshness and openness. Typeface interventions highlight the brand's convergence in Imaging Experts and Health Services.
ImExHS HealthTechInnovation DesignThinkingHealth CorporateIdentity
ImEx HS pioneers healthcare transformation, blending tech innovation and medical excellence.WW…
ITU - BANKING APP
Project Itu by Itau Chile
• Delivered constant benchmarks during the discovery stage to determine layout trends, color application and hierarchies; likewise, absorbed all documentation delivered by the client.
• I worked on a series of analyzes which derived to concepts within the scope and business vision provided by product owners and the client’s input to determine the best creative route based on the experience and application of the bank's visual guide.
• Worked with the UX team to create usability tests and component validation with target users of the product.
Achievements:
• Adapted Itu’s visual guidelines for digital applications by creating a design system that encompassed color, typography, components, responsiveness, layout, patterns, experience flow, exceptions.
• Created high-resolution user flows in Figma and detailed supporting documentation for the development team, seeking to minimize bugs during the QA stage, which also included my involvement.
• I carried out constant research around trends and good practices of user experience and visual design to generate a disruptive environment within the UX/UI team.
For a comprehensive overview of this project, download the file or visit Behance directly by clicking here: https://www.behance.net/gallery/164783385/itu-banking-app
Embark on a groundbreaking journey with ITU, a transformative project commissioned by Bank Itaú (Chile) to revolutionize digital banking for individuals aged 20-45 with limited income. Through a seamless integration of design thinking and agile methodologies, ITU delivers a responsive, youth-centric banking app. Boasting a vibrant design system and innovative features, ITU transcends traditional banking experiences. This project showcases a paradigm shift, positioning Bank Itaú at the forefront of digital innovation.
DigitalBanking UXDesign InnovationInBanking DesignThinking AgileMethodologies FintechRevolution YouthCentricDesign ResponsiveApp BankingAppDesign TransformationInBanking ItauBanking UserExperienceDesign DesignParadigmShift FinancialInclusion DigitalInnovation…Project Itu by Itau Chile
• Delivered constant benchmarks during the discovery stage to determine layout trends, color application and hierarchies; likewise, absorbed all documentation delivered by the client.
• I worked on a series of analyzes which derived to concepts within the scope and business vision provided by product owners and the client’s input to determine the best creative route based on the experience and application of the bank's visual guide.
• Worked with the UX team to create usability tests and component validation with target users of the product.
Achievements:
• Adapted Itu’s visual guidelines for digital applications by creating a design system that encompassed color, typography, components, responsiveness, layout, patterns, experience flow, exceptions.
• Created high-resolution user flows in Figma and detailed supporting documentation for the development team, seeking to minimize bugs during the QA stage, which also included my involvement.
• I carried out constant research around trends and good practices of user experience and visual design to generate a disruptive environment within the UX/UI team.
For a comprehensive overview of this project, download the file or visit Behance directly by clicking here: https://www.behance.net/gallery/164783385/itu-banking-app
Embark on a groundbreaking journey with ITU, a transformative project commissioned by Bank Itaú (Chile) to revolutionize digital banking for individuals aged 20-45 with limited income. Through a seamless integration of design thinking and agile methodologies, ITU delivers a responsive, youth-centric banking app. Boasting a vibrant design system and innovative features, ITU transcends traditional banking experiences. This project showcases a paradigm shift, positioning Bank Itaú at the forefront of digital innovation.
DigitalBanking UXDesign InnovationInBanking DesignThinking AgileMethodologies FintechRevolution YouthCentricDesign ResponsiveApp BankingAppDesign TransformationInBanking ItauBanking UserExperienceDesign DesignParadigmShift FinancialInclusion DigitalInnovationWW…
Hire a Product Designer
We have the best product designer experts on Twine. Hire a product designer in Ciudad de México today.