Twine
Twine

Experienced UX Designer with 10+ years crafting user-centred solutions that drive measurable results. Delivered a 58% sales increase for ASOS and a 3.92% conversion uplift for Butlin’s through research-led design. Skilled in…

June Lim

Experienced UX Designer with 10+ years crafting user-centred solutions that drive measurable results. Delivered a 58% sales increase for ASOS and a 3.92% conversion uplift for Butlin’s through research-led design. Skilled in user research, journey mapping, wireframing, and iterative testing to create intuitive, impactful digital experiences. My cross-industry expertise includes leading 18-country cross-cultural studies, embedding UX into product roadmaps, and mentoring teams to deliver strategic outcomes. With a…

Available to hire

Experienced UX Designer with 10+ years crafting user-centred solutions that drive measurable results. Delivered a 58% sales increase for ASOS and a 3.92% conversion uplift for Butlin’s through research-led design. Skilled in user research, journey mapping, wireframing, and iterative testing to create intuitive, impactful digital experiences. My cross-industry expertise includes leading 18-country cross-cultural studies, embedding UX into product roadmaps, and mentoring teams to deliver strategic outcomes. With a collaborative and data-driven approach, I’m passionate about transforming insights into designs that enhance user satisfaction and achieve business goals.

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Skills

Go
Google Drive
Mi
Microsoft Excel
Mi
Microsoft Office
Mi
Microsoft Word
Pr
Product Design
Canva
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Experience Level

Google Drive
Expert
Microsoft Excel
Expert
Microsoft Office
Expert
Microsoft Word
Expert
Product Design
Expert
Canva
Expert
Instagram
Expert
Microsoft Powerpoint
Expert
Axure
Expert
Figma
Expert
UI
Expert
Social Media Design
Expert
Jira
Expert
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Language

Chinese
Fluent
Malay
Intermediate
English
Fluent
Finnish
Beginner

Education

BSc (Hons) New Technology & Multimedia at University of East London
September 25, 2000 - July 18, 2002
Diploma in Interior Design at Limkokwing Institute of Creative Technology
July 18, 1996 - July 18, 1998

Qualifications

Human-Centred Design 201: Prototyping
May 1, 2022 - May 18, 2022
Storytelling for Change
April 1, 2022 - April 30, 2022
Introduction to Human-Centred Design
November 1, 2021 - November 30, 2021
Acumen Academy Credential ID 12043-935033
Human-Centred Design 201: Prototyping
May 1, 2022 - May 18, 2022
Acumen Academy Credential ID 12659-935033

Industry Experience

Financial Services, Retail, Government, Healthcare, Software & Internet, Consumer Goods, Media & Entertainment
    uniE613 AI-powered counterfeit product identification web application MVP
    Working on a part-time freelance basis with Einherjar Consulting: Mentor team in developing AI-powered web application for counterfeit product identification Guide user-centred design strategy, emphasising strategic thinking and rapid development Foster UX Research practices to identify pain points and product opportunities Guide UX Design on usage of established UI patterns to meet user needs and business objectives
    uniE613 Ambassador Theatre Group (UX Research & Workshop Facilitation)
    Refreshed customer journeys on ticketing catalogue to boost SEO. Full portfolio available here: https://www.twine.net/signin Please request for password to access as there is NDA to project.
    uniE613 Marks and Spencer Kiosk Testing (UX Research)
    Led usability testing of touchscreen kiosks for in-store roll out. Full portfolio here: https://www.twine.net/signin
    uniE613 Deloitte UX Research & Design
    Improved user experience for an online Spend Recovery service. Full portfolio available here: https://www.twine.net/signin Project is under NDA, please request for password for access if interested.
    uniE613 ASDA / Walmart UX Research
    Conducted contextual research of shopping app (Android) listing feature. Full portfolio available here: https://www.twine.net/signin