**Experienced Digital Marketing Specialist** with over 25 years of success in delivering data-driven marketing solutions across SEO, PPC, CRM, and social media channels. I have worked with both B2B and B2C clients, leading campaigns that consistently outperform targets, scaling teams, and developing high-impact tools to streamline workflows and reduce costs. My freelance expertise focuses on **end-to-end marketing solutions** that drive measurable growth. From scaling PPC budgets and optimising campaigns to designing high-conversion websites and custom automation tools, I bring both strategic insight and technical know-how to each project. My approach is results-focused, ensuring every strategy aligns with client goals and delivers sustainable outcomes. ## Previous Experience - **Digital Marketing Manager (Freelance)** Successfully delivered digital marketing strategies for clients across fintech, e-commerce, and SME sectors, providing campaign management, website development, and CRM integration. *Highlights:* Built in-house analytics tools and dashboards to enhance data-driven decisions and drive down acquisition costs. - **Head of Online Marketing** Led omnichannel marketing initiatives for a national client, growing PPC budgets from £10k to £250k monthly and implementing SEO strategies that achieved top-10 rankings in highly competitive markets. Oversaw full-scale development projects, including automation tools for lead distribution. - **Digital Marketing & Web Development Consultant** Worked with SMEs to establish impactful online presence, driving growth through targeted marketing solutions and technical enhancements. ## Education & Qualifications - **Diploma in Marketing Management**, Thames Valley University - **HND in Marketing**, London Guildhall University - **CIM Professional Diploma in Marketing**, Oxford College of Marketing…**Experienced Digital Marketing Specialist** with over 25 years of success in delivering data-driven marketing solutions across SEO, PPC, CRM, and social media channels. I have worked with both B2B and B2C clients, leading campaigns that consistently outperform targets, scaling teams, and developing high-impact tools to streamline workflows and reduce costs. My freelance expertise focuses on **end-to-end marketing solutions** that drive measurable growth. From scaling PPC budgets and optimising campaigns to designing high-conversion websites and custom automation tools, I bring both strategic insight and technical know-how to each project. My approach is results-focused, ensuring every strategy aligns with client goals and delivers sustainable outcomes. ## Previous Experience - **Digital Marketing Manager (Freelance)** Successfully delivered digital marketing strategies for clients across fintech, e-commerce, and SME sectors, providing campaign management, website development, and CRM integration. *Highlights:* Built in-house analytics tools and dashboards to enhance data-driven decisions and drive down acquisition costs. - **Head of Online Marketing** Led omnichannel marketing initiatives for a national client, growing PPC budgets from £10k to £250k monthly and implementing SEO strategies that achieved top-10 rankings in highly competitive markets. Oversaw full-scale development projects, including automation tools for lead distribution. - **Digital Marketing & Web Development Consultant** Worked with SMEs to establish impactful online presence, driving growth through targeted marketing solutions and technical enhancements. ## Education & Qualifications - **Diploma in Marketing Management**, Thames Valley University - **HND in Marketing**, London Guildhall University - **CIM Professional Diploma in Marketing**, Oxford College of MarketingWWWW…