I am an experienced communications leader with a proven track record in marketing, internal communications, digital content creation, and visual design. As the Founder and Director of red k, I have delivered impactful…I am an experienced communications leader with a proven track record in marketing, internal communications, digital content creation, and visual design. As the Founder and Director of red k, I have delivered impactful campaigns and cohesive brand strategies for organisations across the Pacific Islands, Asia-Pacific, and Indo-Pacific regions. My expertise spans multimedia content production, creative services, and internal communications strategies that align with organisational goals and resonate with diverse audiences. As Chief Communications Officer for the Paspalis Group, I lead the company’s communications and marketing functions, overseeing brand cohesion across multiple business units. I advise executive and senior leadership on media strategy, developed internal communications to foster engagement during organisational change, and delivered strategic digital marketing campaigns. Having consulted for global institutions such as the World Bank Group and Asian Development Bank, I bring a strategic approach to stakeholder engagement, change communications, and high-profile marketing campaigns. My work is underpinned by a deep understanding of audience engagement, cultural nuance, and a commitment to fostering inclusivity, equity, and sustainability. I specialise in managing multidisciplinary teams, producing creative assets, and designing user-centric digital platforms. My ability to seamlessly integrate strategic vision with technical expertise ensures results that drive engagement and long-term success.WWWI am an experienced communications leader with a proven track record in marketing, internal communications, digital content creation, and visual design. As the Founder and Director of red k, I have delivered impactful cam…
I am an experienced communications leader with a proven track record in marketing, internal communications, digital content creation, and visual design. As the Founder and Director of red k, I have delivered impactful campaigns and cohesive brand strategies for organisations across the Pacific Islands, Asia-Pacific, and Indo-Pacific regions. My expertise spans multimedia content production, creative services, and internal communications strategies that align with organisational goals and resonate with…I am an experienced communications leader with a proven track record in marketing, internal communications, digital content creation, and visual design. As the Founder and Director of red k, I have delivered impactful campaigns and cohesive brand strategies for organisations across the Pacific Islands, Asia-Pacific, and Indo-Pacific regions. My expertise spans multimedia content production, creative services, and internal communications strategies that align with organisational goals and resonate with diverse audiences. As Chief Communications Officer for the Paspalis Group, I lead the company’s communications and marketing functions, overseeing brand cohesion across multiple business units. I advise executive and senior leadership on media strategy, developed internal communications to foster engagement during organisational change, and delivered strategic digital marketing campaigns. Having consulted for global institutions such as the World Bank Group and Asian Development Bank, I bring a strategic approach to stakeholder engagement, change communications, and high-profile marketing campaigns. My work is underpinned by a deep understanding of audience engagement, cultural nuance, and a commitment to fostering inclusivity, equity, and sustainability. I specialise in managing multidisciplinary teams, producing creative assets, and designing user-centric digital platforms. My ability to seamlessly integrate strategic vision with technical expertise ensures results that drive engagement and long-term success.WWWWI am an experienced communications leader with a proven track record in marketing, internal communications, digital content creation, and visual design. As the Founder and Director of red k, I have delivered impactful campaigns and cohesive brand strategies for organisations across the Pacific Islands, Asia-Pacific, and Indo-Pacific regions. My expertise spans multimedia content production, creative services, and internal communications strategies that align with organisational goals and resonate with diver…
Available to hire
I am an experienced communications leader with a proven track record in marketing, internal communications, digital content creation, and visual design. As the Founder and Director of red k, I have delivered impactful campaigns and cohesive brand strategies for organisations across the Pacific Islands, Asia-Pacific, and Indo-Pacific regions. My expertise spans multimedia content production, creative services, and internal communications strategies that align with organisational goals and resonate with diverse audiences.
As Chief Communications Officer for the Paspalis Group, I lead the company’s communications and marketing functions, overseeing brand cohesion across multiple business units. I advise executive and senior leadership on media strategy, developed internal communications to foster engagement during organisational change, and delivered strategic digital marketing campaigns.
Having consulted for global institutions such as the World Bank Group and Asian Development Bank, I bring a strategic approach to stakeholder engagement, change communications, and high-profile marketing campaigns. My work is underpinned by a deep understanding of audience engagement, cultural nuance, and a commitment to fostering inclusivity, equity, and sustainability.
I specialise in managing multidisciplinary teams, producing creative assets, and designing user-centric digital platforms. My ability to seamlessly integrate strategic vision with technical expertise ensures results that drive engagement and long-term success.
Skills
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Experience Level
Brochure
Expert
Web Design
Expert
Microsoft Word
Expert
Microsoft Powerpoint
Expert
Microsoft Office
Expert
Logo
Expert
Infographic
Expert
Illustration
Expert
Explainer Video
Expert
Business Card
Expert
adobe acrobat pro
Expert
Branding
Expert
Adobe XD
Expert
Adobe Premiere Pro
Expert
Adobe InDesign
Expert
Adobe Illustrator
Expert
Adobe Animate
Expert
Adobe Photoshop
Expert
Adobe Audition
Expert
Adobe After Effects
Expert
Figma
Expert
Language
English
Fluent
Armenian
Intermediate
Education
Bachelor of Design at University of NSW
January 1, 1996 - December 31, 1999Qualifications
Industry Experience
Agriculture & Mining, Energy & Utilities, Financial Services, Government, Healthcare, Non-Profit Organization, Professional Services, Travel & Hospitality, Education
Global Allies Unite: MDBs and IMF Spearhead SDG Achievement Campaign
Red k was instrumental in designing a comprehensive report that showcases the impactful contributions of MDBs and the IMF towards advancing the Sustainable Development Goals (SDGs) for member countries. This project involved the origination of concept design, graphic design of the report,…Red k was instrumental in designing a comprehensive report that showcases the impactful contributions of MDBs and the IMF towards advancing the Sustainable Development Goals (SDGs) for member countries. This project involved the origination of concept design, graphic design of the report, and creation of report assets such as cover designs, infographics, and thematic visuals.
Additionally, Red k developed a communications pack that included design templates for website landing pages, event registration interfaces, and social media graphics. By incorporating visually engaging layouts, impactful infographics, and user-friendly digital assets, Red K successfully facilitated the creation of an informative and visually captivating report that effectively communicates the significant efforts of MDBs and IMF in contributing to sustainable development worldwide. graphicdesigner illustrator branding
View Project](https://www.twine.net/signinWWRed k was instrumental in designing a comprehensive report that showcases the impactful contributions of MDBs and the IMF towards advancing the Sustainable Development Goals (SDGs) for member countries. This project involved the origination of concept design, graphic design of the report, an…
Ministry Champions Tourism Development with Investible Sites Campaign
This visionary initiative sought to spotlight the untapped economic potential of the region, positioning it as an attractive destination for investment and development. Red k demonstrated a multifaceted approach by not only creating a distinctive brand identity but also ensuring its seamless…This visionary initiative sought to spotlight the untapped economic potential of the region, positioning it as an attractive destination for investment and development. Red k demonstrated a multifaceted approach by not only creating a distinctive brand identity but also ensuring its seamless management. Report design and communication, along with captivating infographics, were meticulously crafted to effectively convey complex data and insights. Red k’s comprehensive approach also extended to the creation of tailored collateral for over 60 investible sites, ensuring each site received specialised attention and representation within the campaign. Engaging animation was employed to explain the benefits and strategy behind the process of site selection, further enhancing the campaign’s impact. This comprehensive endeavour also encompassed an extensive awareness campaign, which included strategically designed events and media collateral. The success of this campaign has led to its expansion, now being rolled out to other provinces across the Solomon Islands. This project stands as a testament to red k’s expertise in harnessing creative strategies to drive sustainable development and economic prosperity, showcasing the firm’s proficiency in brand creation, management, and a holistic suite of design and communication services. branding graphicdesigner reportdesign
View Project](https://www.twine.net/signinWWThis visionary initiative sought to spotlight the untapped economic potential of the region, positioning it as an attractive destination for investment and development. Red k demonstrated a multifaceted approach by not only creating a distinctive brand identity but also ensuring its seamless manageme…
Papua New Guinea’s government creates awareness with International Visitor Survey campaign
Red k played a pivotal role in a collaborative effort with a focus on comprehensive awareness, marked by the PNG International Visitor Survey campaign. This strategic initiative not only aimed to gather crucial insights but also utilised visitor data to forecast trends and plan for greater outreach on an…Red k played a pivotal role in a collaborative effort with a focus on comprehensive awareness, marked by the PNG International Visitor Survey campaign. This strategic initiative not only aimed to gather crucial insights but also utilised visitor data to forecast trends and plan for greater outreach on an international scale. Additionally, red k undertook the creation of a distinctive brand identity, ensuring a strong and memorable presence in the target market. Information design, including captivating infographics, was designed to convey complex data in a visually engaging manner. The process involved meticulous storyboarding and scripting, setting the stage for the subsequent stages of animation and video production. Red k paid careful attention to sound effects and audio elements, enhancing the overall impact of the content. Furthermore, local language narration and captioning were thoughtfully incorporated to ensure accessibility and engagement for a diverse audience. This integrated approach showcases Red k’s proficiency in transforming information into compelling, multimedia experiences that leave a lasting impression. illustrator designer infographic animation
View Project](https://www.twine.net/signinWWRed k played a pivotal role in a collaborative effort with a focus on comprehensive awareness, marked by the PNG International Visitor Survey campaign. This strategic initiative not only aimed to gather crucial insights but also utilised visitor data to forecast trends and plan for greater outreach on an inte…
Crafting a Brand for Fintech in Medical and Allied Health
Red k has been instrumental in creating and maintaining the brand identity of Surgical Partners by spearheaded Brand Creation, Brand Management, and the development of Brand Guidelines, ensuring a strong and impactful visual representation for Surgical Partners. Red k’s expertise extends to…Red k has been instrumental in creating and maintaining the brand identity of Surgical Partners by spearheaded Brand Creation, Brand Management, and the development of Brand Guidelines, ensuring a strong and impactful visual representation for Surgical Partners. Red k’s expertise extends to digital platforms, where they have crafted and managed the Website, Digital Registration processes, and Online Event Management systems, enhancing functionality and user engagement.
Moreover, Red k has played a pivotal role in designing Marketing Collateral, Event elements, and Merchandise, resulting in heightened visibility and brand recognition for Surgical Partners. Through an enduring partnership, Red k has not only provided design expertise but has also guided Surgical Partners in navigating the competitive visual landscape, ensuring a consistent, professional, and impactful presence across all communication channels.
logo graphicdesigner branding illustrator webdesigner
View Project](https://www.twine.net/signinWWRed k has been instrumental in creating and maintaining the brand identity of Surgical Partners by spearheaded Brand Creation, Brand Management, and the development of Brand Guidelines, ensuring a strong and impactful visual representation for Surgical Partners. Red k’s expertise extends to digi…
Pacific Islands Celebrate Tuna: ‘Tuna Bites’ Event Campaign for Food Security
The Pacific Islands Forum Fisheries Agency (FFA) and the Pacific Community (SPC) engaged red k. to lead the “Tuna Bites” campaign, launched to mark UN World Tuna Day and Pacific Tuna Month. This pioneering campaign, in partnership with National Governments, aims to spotlight tuna as a vital…The Pacific Islands Forum Fisheries Agency (FFA) and the Pacific Community (SPC) engaged red k. to lead the “Tuna Bites” campaign, launched to mark UN World Tuna Day and Pacific Tuna Month. This pioneering campaign, in partnership with National Governments, aims to spotlight tuna as a vital protein source in the Pacific, highlighting its essential role in food security across the region.
The campaign centres on a culinary competition showcasing the finest tuna dishes from eight Pacific countries: Fiji, Federated States of Micronesia, Kiribati, Marshall Islands, Niue, Samoa, Solomon Islands, and Vanuatu. A panel of esteemed chefs and culinary experts will judge each country’s top tuna dish based on taste, presentation, and specific criteria. The competitions will be broadcast on TV, allowing the public to appreciate the culinary skills and cultural significance of tuna in Pacific cuisine. Supported by the Overseas Fishery Cooperation Foundation of Japan, this campaign underscores collective efforts to ensure the long-term availability of this critical resource for the region’s well-being and future generations.
Red k. led a multifaceted approach to elevate the “Tuna Bites” campaign, contributing significantly to various aspects of the project. Their expertise in brand creation, brand management, and brand guidelines ensured a cohesive and impactful visual identity for the campaign. They meticulously crafted invitations, registrations, and coordinated distribution of assets, ensuring seamless execution of the culinary competitions across eight Pacific countries. Red k. also played a pivotal role in developing marketing collateral, designing event elements and merchandise, and managing press and media outreach, amplifying the campaign’s reach and impact. Additionally, their contributions to advertising and recipe book design further enhanced the campaign’s visibility and engagement, making it a comprehensive and successful initiative celebrating the importance of tuna in Pacific cuisine and culture. branding logo
View Portfolio](https://www.twine.net/signinWWThe Pacific Islands Forum Fisheries Agency (FFA) and the Pacific Community (SPC) engaged red k. to lead the “Tuna Bites” campaign, launched to mark UN World Tuna Day and Pacific Tuna Month. This pioneering campaign, in partnership with National Governments, aims to spotlight tuna as a vital prot…
Pacific Fisheries Agency unveils new website to enhance access and collaboration
Red k played a pivotal role in the successful launch of the Pacific Island Forum Fisheries Agency’s (FFA) newly designed website. The project involved extensive collaboration to create an improved user experience, advanced functionality, and an engaging interface. Red k focused on enhancing the…Red k played a pivotal role in the successful launch of the Pacific Island Forum Fisheries Agency’s (FFA) newly designed website. The project involved extensive collaboration to create an improved user experience, advanced functionality, and an engaging interface. Red k focused on enhancing the website’s user experience by designing a user-friendly interface that ensures easy navigation and quick access to information. The site is fully responsive, providing a seamless experience across various devices. One of the key aspects of the project was updating the website’s content to provide up-to-date information, news, and publications related to fisheries management, sustainability, and conservation efforts in the Pacific region. Red k’s expertise in content management ensured that valuable resources were easily accessible to researchers, policymakers, fishing industry stakeholders, and the general public. Additionally, Red k implemented features to enhance engagement and outreach, such as social media integration and newsletter subscriptions, allowing visitors to connect with FFA and stay informed about the latest developments. The redesigned website serves as a comprehensive resource hub, showcasing FFA’s mission, initiatives, and accomplishments, and promoting greater understanding and collaboration within the Pacific Tuna Fishery community.
View Project](https://www.twine.net/signinWWRed k played a pivotal role in the successful launch of the Pacific Island Forum Fisheries Agency’s (FFA) newly designed website. The project involved extensive collaboration to create an improved user experience, advanced functionality, and an engaging interface. Red k focused on enhancing the w…
Pacific Islands Fisheries Agency Launches Secure Members-Only Portal
Red k played a key role in the development of the Pacific Islands Forum Fisheries Agency’s (FFA) secure members-only portal, designed to enhance access and collaboration for its 17 member countries across the Pacific. This project focused on creating a closed, user-specific website to facilitate…Red k played a key role in the development of the Pacific Islands Forum Fisheries Agency’s (FFA) secure members-only portal, designed to enhance access and collaboration for its 17 member countries across the Pacific. This project focused on creating a closed, user-specific website to facilitate seamless meeting registrations, access to meeting documents, and communication. Red k worked closely with FFA to design a secure platform with multiple user access levels and privileges, ensuring document security and privacy for sensitive materials. The portal’s intuitive interface ensures members can quickly access meeting agendas, documents, and other critical resources, enhancing the overall efficiency of meetings and communication. Red k’s expertise in system design and security was crucial in delivering a platform that meets the needs of both high-level policymakers and operational stakeholders across the region. The build also included comprehensive team training on how to effectively use the system in-house, along with a detailed manual to support ongoing use and ensure smooth adoption. The portal serves as an essential tool for fostering collaboration, improving transparency, and streamlining administrative processes within the Pacific fisheries community. branding webdesigner
View Project](https://www.twine.net/signinWWRed k played a key role in the development of the Pacific Islands Forum Fisheries Agency’s (FFA) secure members-only portal, designed to enhance access and collaboration for its 17 member countries across the Pacific. This project focused on creating a closed, user-specific website to facilitate se…
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