“Stay open to the possibilities” — my slogan. It describes my approach to my professional work and defines my life. I have worked for a variety of organizations, publications, taught at universities and consulted for national and local companies. I'm a graphic designer/copywriter from Rio Rancho, New Mexico, US. And, I’m not your typical visual communicator. My approach to creative ideas, call-to-action concepting, design and copywriting is based on utilizing imagination, technology and research to communicate messages strategically. I have blended my skills and experience with developing innovative creative strategies for passionate storytelling on how an organization/company and its products and/or services inspire, educate, entertain and make a difference in the lives of its target audiences. Staying up-to-date with latest design trends and tools, software and new technology has enabled me to advance my knowledge base, strengthen my skill sets and enhance my creativity. This includes the use of generative Artificial Intelligence (AI) in creative work, as both a designer using tools, like Adobe Firefly, ChatGPT, Khroma, Adobe Express, and as a consultant with companies interested in using AI for creative work in design, marketing, publishing and staff training. Concepting, storytelling, design and copywriting have always been my passions. My past roles have helped create the innovative strategic communicator that I am today. I'm self-motivated, highly collaborative, innovative, resourceful, deadline savvy, multi- and detail-task oriented with an enthusiasm for new challenges in a remote-work environment.…“Stay open to the possibilities” — my slogan. It describes my approach to my professional work and defines my life. I have worked for a variety of organizations, publications, taught at universities and consulted for national and local companies. I'm a graphic designer/copywriter from Rio Rancho, New Mexico, US. And, I’m not your typical visual communicator. My approach to creative ideas, call-to-action concepting, design and copywriting is based on utilizing imagination, technology and research to communicate messages strategically. I have blended my skills and experience with developing innovative creative strategies for passionate storytelling on how an organization/company and its products and/or services inspire, educate, entertain and make a difference in the lives of its target audiences. Staying up-to-date with latest design trends and tools, software and new technology has enabled me to advance my knowledge base, strengthen my skill sets and enhance my creativity. This includes the use of generative Artificial Intelligence (AI) in creative work, as both a designer using tools, like Adobe Firefly, ChatGPT, Khroma, Adobe Express, and as a consultant with companies interested in using AI for creative work in design, marketing, publishing and staff training. Concepting, storytelling, design and copywriting have always been my passions. My past roles have helped create the innovative strategic communicator that I am today. I'm self-motivated, highly collaborative, innovative, resourceful, deadline savvy, multi- and detail-task oriented with an enthusiasm for new challenges in a remote-work environment.WWW…
“Stay open to the possibilities” — my slogan. It describes my approach to my professional work and defines my life. I have worked for a variety of organizations, publications, taught at universities and consulted for national and local companies. I'm a graphic designer/copywriter from Rio Rancho, New Mexico, US. And, I’m not your typical visual communicator. My approach to creative ideas, call-to-action concepting, design and copywriting is based on utilizing imagination, technology and research to communicate messages strategically. I have blended my skills and experience with developing innovative creative strategies for passionate storytelling on how an organization/company and its products and/or services inspire, educate, entertain and make a difference in the lives of its target audiences. Staying up-to-date with latest design trends and tools, software and new technology has enabled me to advance my knowledge base, strengthen my skill sets and enhance my creativity. This includes the use of generative Artificial Intelligence (AI) in creative work, as both a designer using tools, like Adobe Firefly, ChatGPT, Khroma, Adobe Express, and as a consultant with companies interested in using AI for creative work in design, marketing, publishing and staff training. Concepting, storytelling, design and copywriting have always been my passions. My past roles have helped create the innovative strategic communicator that I am today. I'm self-motivated, highly collaborative, innovative, resourceful, deadline savvy, multi- and detail-task oriented with an enthusiasm for new challenges in a remote-work environment.…“Stay open to the possibilities” — my slogan. It describes my approach to my professional work and defines my life. I have worked for a variety of organizations, publications, taught at universities and consulted for national and local companies. I'm a graphic designer/copywriter from Rio Rancho, New Mexico, US. And, I’m not your typical visual communicator. My approach to creative ideas, call-to-action concepting, design and copywriting is based on utilizing imagination, technology and research to communicate messages strategically. I have blended my skills and experience with developing innovative creative strategies for passionate storytelling on how an organization/company and its products and/or services inspire, educate, entertain and make a difference in the lives of its target audiences. Staying up-to-date with latest design trends and tools, software and new technology has enabled me to advance my knowledge base, strengthen my skill sets and enhance my creativity. This includes the use of generative Artificial Intelligence (AI) in creative work, as both a designer using tools, like Adobe Firefly, ChatGPT, Khroma, Adobe Express, and as a consultant with companies interested in using AI for creative work in design, marketing, publishing and staff training. Concepting, storytelling, design and copywriting have always been my passions. My past roles have helped create the innovative strategic communicator that I am today. I'm self-motivated, highly collaborative, innovative, resourceful, deadline savvy, multi- and detail-task oriented with an enthusiasm for new challenges in a remote-work environment.WWWW…
Available to hire
“Stay open to the possibilities” — my slogan. It describes my approach to my professional work and defines my life. I have worked for a variety of organizations, publications, taught at universities and consulted for national and local companies.
I’m a graphic designer/copywriter from Rio Rancho, New Mexico, US.
And, I’m not your typical visual communicator. My approach to creative ideas, call-to-action concepting, design and copywriting is based on utilizing imagination, technology and research to communicate messages strategically.
I have blended my skills and experience with developing innovative creative strategies for passionate storytelling on how an organization/company and its products and/or services inspire, educate, entertain and make a difference in the lives of its target audiences.
Staying up-to-date with latest design trends and tools, software and new technology has enabled me to advance my knowledge base, strengthen my skill sets and enhance my creativity.
This includes the use of generative Artificial Intelligence (AI) in creative work, as both a designer using tools, like Adobe Firefly, ChatGPT, Khroma, Adobe Express, and as a consultant with companies interested in using AI for creative work in design, marketing, publishing and staff training.
Concepting, storytelling, design and copywriting have always been my passions.
My past roles have helped create the innovative strategic communicator that I am today. I’m self-motivated, highly collaborative, innovative, resourceful, deadline savvy, multi- and detail-task oriented with an enthusiasm for new challenges in a remote-work environment.
Skills
Fl
Si
Pr
Po
Po
See more
Experience Level
Flyer
Expert
Signage
Expert
Presentation Design
Expert
Poster
Expert
Postcard
Expert
Magazine
Expert
Logo
Expert
Greetings Card
Expert
Freelance Gig
Expert
Email Design
Expert
Copywriting
Expert
Business Card
Expert
Brochure
Expert
Branding
Expert
Book Cover
Expert
Advert Design
Expert
Adobe InDesign
Expert
Adobe Photoshop
Expert
Adobe Illustrator
Expert
Product Design
Expert
Language
English
Fluent
Education
Qualifications
Industry Experience
Education, Media & Entertainment, Non-Profit Organization, Consumer Goods
The Silver Sword's Defender: A self-published generative AI Project
Using my experience as a graphic designer and visual communicator, combined with my passion for storytelling and working with new technology, I embarked on producing a minibook using the latest generative Artificial Intelligence (AI) technology.
My project goal was to demonstrate how cutting-edge technology can be used in the design/creative world.
While the story and images where generated using AI, there were limitations. For example, generative AI is not yet (but will be) capable of reproducing the same character interacting in different scenes.
I did extensive work in Photoshop with the images to make them work within my storyline: placing characters in the same scene, adding elements to a scene, enhancing the images, color toning, etc.
Three different generative AI tools, along with Adobe Photoshop and Adobe InDesign, were used.
I utilized ChatGPT to generate the story based on my original concept and the detailed prompt I wrote. The story has not been edited from what was originally generated.
I used Adobe Firefly to generate my images, again, based on my original concepts and the detailed prompts I wrote.
I worked in Adobe Photoshop to edit, enhance and tone my images.
I created an original-selection color palette using Khroma, an AI-based color combination generator.
With the AI generated content from my original prompts, I designed my book using Adobe InDesign.
graphicdesigner illustrator photo logo…Using my experience as a graphic designer and visual communicator, combined with my passion for storytelling and working with new technology, I embarked on producing a minibook using the latest generative Artificial Intelligence (AI) technology.
My project goal was to demonstrate how cutting-edge technology can be used in the design/creative world.
While the story and images where generated using AI, there were limitations. For example, generative AI is not yet (but will be) capable of reproducing the same character interacting in different scenes.
I did extensive work in Photoshop with the images to make them work within my storyline: placing characters in the same scene, adding elements to a scene, enhancing the images, color toning, etc.
Three different generative AI tools, along with Adobe Photoshop and Adobe InDesign, were used.
I utilized ChatGPT to generate the story based on my original concept and the detailed prompt I wrote. The story has not been edited from what was originally generated.
I used Adobe Firefly to generate my images, again, based on my original concepts and the detailed prompts I wrote.
I worked in Adobe Photoshop to edit, enhance and tone my images.
I created an original-selection color palette using Khroma, an AI-based color combination generator.
With the AI generated content from my original prompts, I designed my book using Adobe InDesign.
graphicdesigner illustrator photo logoWW…
La Montañita Co-op Food Market Magazine
Several years after I left a full-time position at La Montañita Co-op Food Market, I was hired back as a freelancer to develop, implement, launch and be Editor and Creative Director for the Co-op’s quarterly magazine.
The magazine took the place of a four-page monthly newsletter. LMC was New Mexico's largest natural, organic food market, with six stores and a distribution center. It was a full-year project.
As the Editor and Creative Director, I was fortunate to have a talented team to work with, in particular, Mary Lambert, who was the senior designer on each issue.
Mary and I worked closely with the staff and marketing team to come up with the overall tone, look and feel of the magazine, ultimately naming it “the bean”! We co-created the type and color palettes and led the content discussions.
We did four seasonal-based issues of 24 pages, which had standard/re-occurring sections, along with seasonal centerpieces and columns. Each issue also included a spotlight on a staff member, events calendar and, of course, recipes.
In addition to the creative direction, I did all the copyediting and headline writing. I also developed and designed the magazine’s style guide, which is still in use today. branding…Several years after I left a full-time position at La Montañita Co-op Food Market, I was hired back as a freelancer to develop, implement, launch and be Editor and Creative Director for the Co-op’s quarterly magazine.
The magazine took the place of a four-page monthly newsletter. LMC was New Mexico's largest natural, organic food market, with six stores and a distribution center. It was a full-year project.
As the Editor and Creative Director, I was fortunate to have a talented team to work with, in particular, Mary Lambert, who was the senior designer on each issue.
Mary and I worked closely with the staff and marketing team to come up with the overall tone, look and feel of the magazine, ultimately naming it “the bean”! We co-created the type and color palettes and led the content discussions.
We did four seasonal-based issues of 24 pages, which had standard/re-occurring sections, along with seasonal centerpieces and columns. Each issue also included a spotlight on a staff member, events calendar and, of course, recipes.
In addition to the creative direction, I did all the copyediting and headline writing. I also developed and designed the magazine’s style guide, which is still in use today. brandingWW…
MUMAA Art and Technology, Bi-Annual Magazine
I designed the entire magazine, including the cover illustration, for the University of Missouri Museum of Art and Archaeology's bi-annual magazine. I was also the creative director on this project, making the final decisions on story/package placement.
The magazine also featured the redesigned logo I created for the Museum.
The cover illustration was done in Adobe Photoshop, and the magazine was designed in QuarkExpress.
I also did all the photo editing and toning throughout the magazine. graphicdesigner illustrator photo logo…I designed the entire magazine, including the cover illustration, for the University of Missouri Museum of Art and Archaeology's bi-annual magazine. I was also the creative director on this project, making the final decisions on story/package placement.
The magazine also featured the redesigned logo I created for the Museum.
The cover illustration was done in Adobe Photoshop, and the magazine was designed in QuarkExpress.
I also did all the photo editing and toning throughout the magazine. graphicdesigner illustrator photo logoWW…
Kirtland CU Magazine Print Ad
This print ad appeared in Su Casa Magazine for Kirtland Credit Union. I was the copywriter, designer and creative director for the ad.
It was part of a special promotion running for mortgages at the Credit Union and also part of the "Get In The Know With ABQ's Lending Experts" — a mortgage department promotional series. graphicdesigner photo branding logo…This print ad appeared in Su Casa Magazine for Kirtland Credit Union. I was the copywriter, designer and creative director for the ad.
It was part of a special promotion running for mortgages at the Credit Union and also part of the "Get In The Know With ABQ's Lending Experts" — a mortgage department promotional series. graphicdesigner photo branding logoWW…
PayDay HCM Poster Series
I was hired by an Albuquerque, New Mexico-based company to design a series of 10 posters representing key-company values. The type-driven posters were 16” x 20” each.
The company provided the key-value words and other copy, and I developed the idea to use dictionary definitions and a “dictionary look” for each word. I also created the tone, feel, and developed type palette and the color palette usage based on the company’s current PMS colors.
Among other uses, the posters were matted and framed to hang in the company’s main client conference room. graphicdesigner…I was hired by an Albuquerque, New Mexico-based company to design a series of 10 posters representing key-company values. The type-driven posters were 16” x 20” each.
The company provided the key-value words and other copy, and I developed the idea to use dictionary definitions and a “dictionary look” for each word. I also created the tone, feel, and developed type palette and the color palette usage based on the company’s current PMS colors.
Among other uses, the posters were matted and framed to hang in the company’s main client conference room. graphicdesignerWW…
LaBella on Park Salon & Spa Promotional Poster
I was the copywriter, designer, photographer and creative director, for this promotional poster, created for the local salon: LaBella on Park Salon & Spa.
I also did the branding for the salon and redesigned the logo.
The poster was part of the introductory campaign announcing this location's opening. LaBella on Park was a third location opened by the salon, but the owners wanted a bit of a different feel for this particular location. While still maintaining some branding elements from the main location, I had much leeway on the branding elements I developed and was able to use for LaBella on Park. graphicdesigner branding photo logo…I was the copywriter, designer, photographer and creative director, for this promotional poster, created for the local salon: LaBella on Park Salon & Spa.
I also did the branding for the salon and redesigned the logo.
The poster was part of the introductory campaign announcing this location's opening. LaBella on Park was a third location opened by the salon, but the owners wanted a bit of a different feel for this particular location. While still maintaining some branding elements from the main location, I had much leeway on the branding elements I developed and was able to use for LaBella on Park. graphicdesigner branding photo logoWW…
YRD Collateral Project
I was hired by an Albuquerque, New Mexico dancer to create a brand image and design for two collateral pieces: Two-sided standard business card and 8.5” x 11” Contact sheet.
The dancer supplied a selection of photos for me to work with. I created the tone, feel, look and developed the color and type palettes based on her personality and dance form (bellydancing).
I also developed a logo for her brand “YRD”.
graphicdesigner branding logo…I was hired by an Albuquerque, New Mexico dancer to create a brand image and design for two collateral pieces: Two-sided standard business card and 8.5” x 11” Contact sheet.
The dancer supplied a selection of photos for me to work with. I created the tone, feel, look and developed the color and type palettes based on her personality and dance form (bellydancing).
I also developed a logo for her brand “YRD”.
graphicdesigner branding logoWW…
Central NM Komen for the Cure Digital Boards
I was the copywriter, designer and creative director for these digital boards that were part of the breast cancer awareness campaign for the Central New Mexico Affiliate of Susan G. Komen for the Cure.
The digital boards, in both English and Spanish, ran in the Albuquerque International Sunport during Breast Cancer Awareness Month and Albuquerque's International Balloon Fiesta. graphicdesigner branding…I was the copywriter, designer and creative director for these digital boards that were part of the breast cancer awareness campaign for the Central New Mexico Affiliate of Susan G. Komen for the Cure.
The digital boards, in both English and Spanish, ran in the Albuquerque International Sunport during Breast Cancer Awareness Month and Albuquerque's International Balloon Fiesta. graphicdesigner brandingWW…
La Montañita Co-op Food Market Digital Board
I was the Creative Director for this digital outdoor board, design by Mary Lambert, who was the senior designer on my marketing team at La Montañita Co-op Food Market. LMC was New Mexico's largest natural, organic food market, with six stores and a distribution center.
I was fortunate to have a talented team to work with, and while I did design and copywriting work, I concentrated mainly on developing and implementing integrated strategic communications and marketing plans, including budget allocation, analysis, branding and internal/external communications.
This digital board was part of aggressive creative marketing campaign for LMC's 40th Anniversary, which increased overall sales by $2 million, a 5-percent increase from the previous year. branding…I was the Creative Director for this digital outdoor board, design by Mary Lambert, who was the senior designer on my marketing team at La Montañita Co-op Food Market. LMC was New Mexico's largest natural, organic food market, with six stores and a distribution center.
I was fortunate to have a talented team to work with, and while I did design and copywriting work, I concentrated mainly on developing and implementing integrated strategic communications and marketing plans, including budget allocation, analysis, branding and internal/external communications.
This digital board was part of aggressive creative marketing campaign for LMC's 40th Anniversary, which increased overall sales by $2 million, a 5-percent increase from the previous year. brandingWW…
Hire a Graphic Designer
We have the best graphic designer experts on Twine. Hire a graphic designer in Albuquerque today.