With a robust background as a Lead UX/UI Designer and Design Consultant, my journey has been marked by a commitment to crafting user-centric digital experiences that resonate with audiences. At Playlog, my role encompasses molding responsive mobile applications through deep understanding of user flows, wireframes, and prototypes, all the while maintaining a cohesive design language across platforms. Collaboration is at the heart of my approach, partnering with product, engineering, and management teams to integrate user feedback and usage metrics into the design process. This synergy has been instrumental in identifying user pain points and enhancing the overall user experience. My expertise in UX and product design has been a driving force behind not only meeting customer needs but also elevating their interaction with our digital interfaces. --- **Employment and project experience** **Lead Designer** Playlog Inc. _November 2021 - Present_ **UX/UI & Brand Marketing Designer** XTM Inc. _November 2018 - Novemeber 2021_…

Keerththana

With a robust background as a Lead UX/UI Designer and Design Consultant, my journey has been marked by a commitment to crafting user-centric digital experiences that resonate with audiences. At Playlog, my role encompasses molding responsive mobile applications through deep understanding of user flows, wireframes, and prototypes, all the while maintaining a cohesive design language across platforms. Collaboration is at the heart of my approach, partnering with product, engineering, and management teams to integrate user feedback and usage metrics into the design process. This synergy has been instrumental in identifying user pain points and enhancing the overall user experience. My expertise in UX and product design has been a driving force behind not only meeting customer needs but also elevating their interaction with our digital interfaces. --- **Employment and project experience** **Lead Designer** Playlog Inc. _November 2021 - Present_ **UX/UI & Brand Marketing Designer** XTM Inc. _November 2018 - Novemeber 2021_…

Available to hire

With a robust background as a Lead UX/UI Designer and Design Consultant, my journey has been marked by a commitment to crafting user-centric digital experiences that resonate with audiences. At Playlog, my role encompasses molding responsive mobile applications through deep understanding of user flows, wireframes, and prototypes, all the while maintaining a cohesive design language across platforms.

Collaboration is at the heart of my approach, partnering with product, engineering, and management teams to integrate user feedback and usage metrics into the design process. This synergy has been instrumental in identifying user pain points and enhancing the overall user experience. My expertise in UX and product design has been a driving force behind not only meeting customer needs but also elevating their interaction with our digital interfaces.

Employment and project experience

Lead Designer Playlog Inc.
November 2021 - Present

UX/UI & Brand Marketing Designer XTM Inc.
November 2018 - Novemeber 2021

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Language

English
Fluent

Work Experience

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Education

Bachelor of Global Business and Digital Arts at University of Waterloo
September 6, 2014 - June 30, 2018
Graduate, studying and working in multimedia development, design, and cross-discipline thinking. I received the University of Waterloo Merit Scholarship for academic excellence. The program is project based and challenges students to solve real business and technology solutions while crafting tangible and innovative digital developments. I have also acquired my Global Experience Certificate as well.

Qualifications

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Industry Experience

Media & Entertainment, Financial Services
    paper UX/UI App Design for a Fintech Neo-Banking Space

    Today is a digital payout solution, replacing cash. Hospitality workers can get paid instantly and allows thousands of dollars saved in admin costs.

    My role: I was one of the lead UX/UI designers to work alongside the team to design user interface and user experience of the app.

    I worked on identifying the different user journey stages that solves the main pain points which is “how can restaurant employee’s get their gratuities paid instantly”. The target market needs to be able to feel safe while using the app, receive their funds to their virtual wallet, and be able to spend/save as they please.

    paper Playlog Media Inc. App + Web based platform facilitating collaborative album creation.

    As the Lead UX/UI Designer, my goal was to elevate Playlog’s user experience by implementing design solutions that align with the emotional and functional needs of users. Building on my background in user-centered design, I collaborated with cross-functional teams to create an intuitive platform for users to document events, preserve memories, and create a digital space for shared moments. My experience at Playlog included developing a comprehensive design system and ensuring that the UI met both visual and functional standards.

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