Hi. I'm a designer from South Island, New Zealand Over twenty years of graphic design and production experience has led me to working within a range of industry sectors. From the music industry, trade, corporate, education, and the industrial sector right through to FMCG. Whether it’s branding, marketing or advertising my knowledge and creativity assisted growth and profit for major identities here in New Zealand, Australia and in the UK. I specialise in building brand identities, packaging, and creating memorable, distinctive and relevant logos. Creating beautiful work for great people while understanding their individual needs, I can tailor each project to increase their market impact and assist in their business growth.…Hi. I'm a designer from South Island, New Zealand Over twenty years of graphic design and production experience has led me to working within a range of industry sectors. From the music industry, trade, corporate, education, and the industrial sector right through to FMCG. Whether it’s branding, marketing or advertising my knowledge and creativity assisted growth and profit for major identities here in New Zealand, Australia and in the UK. I specialise in building brand identities, packaging, and creating memorable, distinctive and relevant logos. Creating beautiful work for great people while understanding their individual needs, I can tailor each project to increase their market impact and assist in their business growth.WWW…
Hi. I'm a designer from South Island, New Zealand Over twenty years of graphic design and production experience has led me to working within a range of industry sectors. From the music industry, trade, corporate, education, and the industrial sector right through to FMCG. Whether it’s branding, marketing or advertising my knowledge and creativity assisted growth and profit for major identities here in New Zealand, Australia and in the UK. I specialise in building brand identities, packaging, and creating memorable, distinctive and relevant logos. Creating beautiful work for great people while understanding their individual needs, I can tailor each project to increase their market impact and assist in their business growth.…Hi. I'm a designer from South Island, New Zealand Over twenty years of graphic design and production experience has led me to working within a range of industry sectors. From the music industry, trade, corporate, education, and the industrial sector right through to FMCG. Whether it’s branding, marketing or advertising my knowledge and creativity assisted growth and profit for major identities here in New Zealand, Australia and in the UK. I specialise in building brand identities, packaging, and creating memorable, distinctive and relevant logos. Creating beautiful work for great people while understanding their individual needs, I can tailor each project to increase their market impact and assist in their business growth.WWWW…
Available to hire
Hi. I’m a designer from South Island, New Zealand
Over twenty years of graphic design and production experience has led me to working within a range of industry sectors. From the music industry, trade, corporate, education, and the industrial sector right through to FMCG. Whether it’s branding, marketing or advertising my knowledge and creativity assisted growth and profit for major identities here in New Zealand, Australia and in the UK.
I specialise in building brand identities, packaging, and creating memorable, distinctive and relevant logos. Creating beautiful work for great people while understanding their individual needs, I can tailor each project to increase their market impact and assist in their business growth.
Skills
See more
Experience Level
Logo
Expert
Poster
Expert
Adobe Illustrator
Expert
Banner
Expert
Business Card
Expert
Letterhead
Expert
Sticker
Expert
Adobe InDesign
Expert
Adobe Photoshop
Expert
Magazine
Expert
T-shirt Design
Expert
Brochure
Expert
Flyer
Expert
Signage
Expert
Branding
Expert
Lettering
Expert
Postcard
Expert
Advert Design
Expert
WiX
Expert
Mailchimp
Intermediate
Weebly
Intermediate
Language
English
Fluent
Education
Bachelor of Media Arts (Majoring in Graphic Design) at Waikato Institute of Technology
November 20, 1996Qualifications
Industry Experience
Consumer Goods, Education, Energy & Utilities, Healthcare, Media & Entertainment, Non-Profit Organization, Professional Services, Retail, Travel & Hospitality, Manufacturing, Real Estate & Construction
The Pet Bistro Logo, Branding
The Pet Bistro was established after the owner saw a need to improve quality of pet food. The pet food would be created in a professional kitchen out of the finest choices of meat and vegetables then to be delivered to your door.
This logo implements the collaboration of a chef’s cloche and a pet food bowl to lend support to the ideology that the food is carefully prepared in a kitchen and served to your pet. The soft curves of the word ‘Pet’ can be seen as the tail or body shapes of the pets themselves while the letter ‘P’ could also be viewed as the waiter, chef, or delivery person presenting the carefully prepared meal.
Through geometric contrasting, relating lines, curves, negative space and shapes forms a unity while adding to the individual interest. logo graphicdesigner branding designer packagingdesign…The Pet Bistro was established after the owner saw a need to improve quality of pet food. The pet food would be created in a professional kitchen out of the finest choices of meat and vegetables then to be delivered to your door.
This logo implements the collaboration of a chef’s cloche and a pet food bowl to lend support to the ideology that the food is carefully prepared in a kitchen and served to your pet. The soft curves of the word ‘Pet’ can be seen as the tail or body shapes of the pets themselves while the letter ‘P’ could also be viewed as the waiter, chef, or delivery person presenting the carefully prepared meal.
Through geometric contrasting, relating lines, curves, negative space and shapes forms a unity while adding to the individual interest. logo graphicdesigner branding designer packagingdesignWW…
The Pet Bistro Logo Guideline
As a requirement to keep the logo / brand consistent throughout all future applications a logo design guideline was mandatory.
A great start for a business who takes their brand seriously and wishes help their target audience to easily familiarise themselves to their brand. logo graphicdesigner branding designer logoguidelines…As a requirement to keep the logo / brand consistent throughout all future applications a logo design guideline was mandatory.
A great start for a business who takes their brand seriously and wishes help their target audience to easily familiarise themselves to their brand. logo graphicdesigner branding designer logoguidelinesWW…
The Pet Bistro Brand & Packaging
Good food prepared by a chef, supported by a food nutritionalist and delivered to your door.
This logo, branding and packaging design helped this business startup win first prize at a New Zealand 'Startup Dunedin Challenger Series'. Each winner received a $15,000 prize package and business mentoring for four months.
https://www.twine.net/signin
logo graphicdesigner illustrator branding designer packagingdesign…Good food prepared by a chef, supported by a food nutritionalist and delivered to your door.
This logo, branding and packaging design helped this business startup win first prize at a New Zealand 'Startup Dunedin Challenger Series'. Each winner received a $15,000 prize package and business mentoring for four months.
https://www.twine.net/signin
logo graphicdesigner illustrator branding designer packagingdesignWW…
The Pet Bistro Brand & Packaging
Good food prepared by a chef, supported by a food nutritionalist and delivered to your door.
This logo, branding and packaging design helped this business startup win first prize at a New Zealand 'Startup Dunedin Challenger Series'. Each winner received a $15,000 prize package and business mentoring for four months.
https://www.twine.net/signin
logo graphicdesigner branding illustrator designer packagingdesign…Good food prepared by a chef, supported by a food nutritionalist and delivered to your door.
This logo, branding and packaging design helped this business startup win first prize at a New Zealand 'Startup Dunedin Challenger Series'. Each winner received a $15,000 prize package and business mentoring for four months.
https://www.twine.net/signin
logo graphicdesigner branding illustrator designer packagingdesignWW…
Floofin Fabulous New Business Startup Logo and Branding
with the opportunity to offer something unique to the industry the 'Floofin' Fabulous' canine massage therapy business was established.
The logo was created unique to reflect the business service. Other designed items to help the new business upstart were business cards, small logo guideline and footpaths a-frame sign. logo graphicdesigner branding designer logodesigner.…with the opportunity to offer something unique to the industry the 'Floofin' Fabulous' canine massage therapy business was established.
The logo was created unique to reflect the business service. Other designed items to help the new business upstart were business cards, small logo guideline and footpaths a-frame sign. logo graphicdesigner branding designer logodesigner.WW…
Henrietta Soaps Brand Refresh
This brand and logo / identity was slowly deteriorating with the printers reproduction process. Their cheap “we can do it”, she be right attitude, sometimes replaced the logo with a typical system font or traced it slowly destroyed the edges of it’s form to a point of no return. The old was gone but was still needed to reflect the historical handwritten element of the brand itself. To future proof while enhancing the origins of a home/handmade, handwritten logo type, this new logo was created. The natural curve of the name was held on to while letter weights and relative angles were created to build continuity within its form. The addition of the ‘H’ and ‘a’ swash were introduced to align the logo with the word soap written underneath. logo branding graphicdesigner brandrefresh…This brand and logo / identity was slowly deteriorating with the printers reproduction process. Their cheap “we can do it”, she be right attitude, sometimes replaced the logo with a typical system font or traced it slowly destroyed the edges of it’s form to a point of no return. The old was gone but was still needed to reflect the historical handwritten element of the brand itself. To future proof while enhancing the origins of a home/handmade, handwritten logo type, this new logo was created. The natural curve of the name was held on to while letter weights and relative angles were created to build continuity within its form. The addition of the ‘H’ and ‘a’ swash were introduced to align the logo with the word soap written underneath. logo branding graphicdesigner brandrefreshWW…
Henrietta Logo Brand & Packaging Refresh
The soap is made in New Zealand from only natural, quality ingredients, it's simple, gentle, and biodegradable. To capture the market, Henrietta needed packing to reflect these values and to portray an image that is also seen as environmental friendly.
I had these printed and produced on a natural brown Kraft stock with colours to signify the varieties available. A white ink is also used as a base to assist with the barcode legality. logo graphicdesigner illustrator designer branding packaging packagingdesign ecopackaging…The soap is made in New Zealand from only natural, quality ingredients, it's simple, gentle, and biodegradable. To capture the market, Henrietta needed packing to reflect these values and to portray an image that is also seen as environmental friendly.
I had these printed and produced on a natural brown Kraft stock with colours to signify the varieties available. A white ink is also used as a base to assist with the barcode legality. logo graphicdesigner illustrator designer branding packaging packagingdesign ecopackagingWW…
Sea Treasure Skewers Packaging
Importer, trader, supplier and distributor of prawns, shrimps, slipper lobsters, crabs, fish.
Traditionally sold in wholesale markets only. With the vision to expand to the supermarkets this new packing was created to speak to it's new target audience. Refresh, new and enticing. graphicdesigner branding designer packaging packagingdesign…Importer, trader, supplier and distributor of prawns, shrimps, slipper lobsters, crabs, fish.
Traditionally sold in wholesale markets only. With the vision to expand to the supermarkets this new packing was created to speak to it's new target audience. Refresh, new and enticing. graphicdesigner branding designer packaging packagingdesignWW…
Sea Treasure Finger Food Packaging
Sea Treasure an importer, trader, supplier and distributor of prawns, shrimps, slipper lobsters, crabs, fish. Previously only sold products wholesale desire to expand to supermarkets required new packaging for their frozen finger food items.
The colour system I created to differentiate the products was carried through to the master cartons. This helped immensely when the products were shipped to various outlets graphicdesigner branding designer packagingdesign packaging…Sea Treasure an importer, trader, supplier and distributor of prawns, shrimps, slipper lobsters, crabs, fish. Previously only sold products wholesale desire to expand to supermarkets required new packaging for their frozen finger food items.
The colour system I created to differentiate the products was carried through to the master cartons. This helped immensely when the products were shipped to various outlets graphicdesigner branding designer packagingdesign packagingWW…
Glow Beauty Logo
A new brand and name. The logo needed to capture the simple sophisticated beauty salon. Something versatile and easily replicated through various marketing and corporate literature.
This logo’s is constructed with simple clean curves and lines that support each other within a contrast and balanced relationship.
The negative space and shapes form a unity and with no other complications or clutter it can be seen to reflect beauty and elegance in its most simplest form. logo graphicdesigner branding designer logodesign beautysalon…A new brand and name. The logo needed to capture the simple sophisticated beauty salon. Something versatile and easily replicated through various marketing and corporate literature.
This logo’s is constructed with simple clean curves and lines that support each other within a contrast and balanced relationship.
The negative space and shapes form a unity and with no other complications or clutter it can be seen to reflect beauty and elegance in its most simplest form. logo graphicdesigner branding designer logodesign beautysalonWW…
Glow Beauty Brand Refresh. Appointment cards
A combination of the clean and simple logo with brand graphics and support imagery. logo graphicdesigner illustrator designer businesscard corporateliterature branding…A combination of the clean and simple logo with brand graphics and support imagery. logo graphicdesigner illustrator designer businesscard corporateliterature brandingWW…
That Food Guy Business Startup Logo Branding
An opportunity to introduce quality food and service to a growing trend of food truck vendors, 'That Food Guy' was established.
A logo brand was required to reflect contemporary food truck side of the business while also capturing the quality of catering performed at larger formal events.
A soft food like typeface in a stamp shaped icon lends itself to the contemporary side of the business. This is also relative and in contrast to the alignment of the ‘guy’ text and cutlery which gives support to the formal catering side of the business.
You may see the 'Os of food' as eyes looking up to right thinking "Oh, That Food Guy'' while his moustache is subtle ligatures of the 'G and Y in Guy' ...Food for thought.. logo branding graphicdesign logodesign…An opportunity to introduce quality food and service to a growing trend of food truck vendors, 'That Food Guy' was established.
A logo brand was required to reflect contemporary food truck side of the business while also capturing the quality of catering performed at larger formal events.
A soft food like typeface in a stamp shaped icon lends itself to the contemporary side of the business. This is also relative and in contrast to the alignment of the ‘guy’ text and cutlery which gives support to the formal catering side of the business.
You may see the 'Os of food' as eyes looking up to right thinking "Oh, That Food Guy'' while his moustache is subtle ligatures of the 'G and Y in Guy' ...Food for thought.. logo branding graphicdesign logodesignWW…
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