I'm a versatile brand and web designer, based in New York, with expertise in creating striking visual identities and custom e-commerce sites for CPG brands and startups. Specializes in building cohesive brand identities and designing stunning websites that prioritize accessibility and deliver seamless user experiences. --- **Employment and project experience** **Brand Designer** Ampla Technologies _July 2021 - January 2024_ **Freelance Web Designer and Shopify Developer** House of Love Cocktails & Mocktails _Spring 2024_ **Freelance Web Designer and Shopify Developer** New CPG Brand coming soon _Summer 2024_ **Freelance Graphic Designer** Finch Care _Summer 2024_ **Freelance Deck Designer** Revv _Summer 2024_…I'm a versatile brand and web designer, based in New York, with expertise in creating striking visual identities and custom e-commerce sites for CPG brands and startups. Specializes in building cohesive brand identities and designing stunning websites that prioritize accessibility and deliver seamless user experiences. --- **Employment and project experience** **Brand Designer** Ampla Technologies _July 2021 - January 2024_ **Freelance Web Designer and Shopify Developer** House of Love Cocktails & Mocktails _Spring 2024_ **Freelance Web Designer and Shopify Developer** New CPG Brand coming soon _Summer 2024_ **Freelance Graphic Designer** Finch Care _Summer 2024_ **Freelance Deck Designer** Revv _Summer 2024_WWW…
I'm a versatile brand and web designer, based in New York, with expertise in creating striking visual identities and custom e-commerce sites for CPG brands and startups. Specializes in building cohesive brand identities and designing stunning websites that prioritize accessibility and deliver seamless user experiences. --- **Employment and project experience** **Brand Designer** Ampla Technologies _July 2021 - January 2024_ **Freelance Web Designer and Shopify Developer** House of Love Cocktails & Mocktails _Spring 2024_ **Freelance Web Designer and Shopify Developer** New CPG Brand coming soon _Summer 2024_ **Freelance Graphic Designer** Finch Care _Summer 2024_ **Freelance Deck Designer** Revv _Summer 2024_…I'm a versatile brand and web designer, based in New York, with expertise in creating striking visual identities and custom e-commerce sites for CPG brands and startups. Specializes in building cohesive brand identities and designing stunning websites that prioritize accessibility and deliver seamless user experiences. --- **Employment and project experience** **Brand Designer** Ampla Technologies _July 2021 - January 2024_ **Freelance Web Designer and Shopify Developer** House of Love Cocktails & Mocktails _Spring 2024_ **Freelance Web Designer and Shopify Developer** New CPG Brand coming soon _Summer 2024_ **Freelance Graphic Designer** Finch Care _Summer 2024_ **Freelance Deck Designer** Revv _Summer 2024_WWWW…
Next availability:
January 1, 2025
I’m a versatile brand and web designer, based in New York, with expertise in creating striking visual identities and custom e-commerce sites for CPG brands and startups. Specializes in building cohesive brand identities and designing stunning websites that prioritize accessibility and deliver seamless user experiences.
Employment and project experience
Brand Designer Ampla Technologies
July 2021 - January 2024
Freelance Web Designer and Shopify Developer House of Love Cocktails & Mocktails
Spring 2024
Freelance Web Designer and Shopify Developer New CPG Brand coming soon
Summer 2024
Freelance Graphic Designer Finch Care
Summer 2024
Freelance Deck Designer Revv
Summer 2024
Skills
Experience Level
Branding
Expert
Web Design
Expert
Motion Graphic
Expert
Shopify
Expert
Business Card
Expert
Language
English
Fluent
Education
Communication Design, Art Direction at Pratt Institute
January 1, 2018 - May 21, 2021Minor in Film & Video
Qualifications
Industry Experience
Consumer Goods, Financial Services
Design Showreel
A dynamic showcase of my branding and design expertise, featuring motion graphics, brand identities, and striking visuals. From polished explainer videos to impactful social media content, my work blends aesthetic precision with intentional design. Every project reflects my commitment to creating memorable experiences that elevate brands and engage audiences.
branding motiondesign logo graphicdesign reel…A dynamic showcase of my branding and design expertise, featuring motion graphics, brand identities, and striking visuals. From polished explainer videos to impactful social media content, my work blends aesthetic precision with intentional design. Every project reflects my commitment to creating memorable experiences that elevate brands and engage audiences.
branding motiondesign logo graphicdesign reelWW…
Finch product imagery
For Finch Care, I elevated product visuals by refining raw images, integrating them into brand-consistent settings, and applying subtle, realistic shadows. I also produced a cohesive mock sticker pack presentation with a similar attention to detail. The result was a polished collection of imagery reflecting Finch Care’s identity, ready for use across various marketing and retail channels. graphicdesigner…For Finch Care, I elevated product visuals by refining raw images, integrating them into brand-consistent settings, and applying subtle, realistic shadows. I also produced a cohesive mock sticker pack presentation with a similar attention to detail. The result was a polished collection of imagery reflecting Finch Care’s identity, ready for use across various marketing and retail channels. graphicdesignerWW…
Ampla Rebrand
I streamlined design processes with pre-built layouts, enhancing efficiency, while also leading the launch of a new visual identity. Through collaborative marketing strategies and insightful product contributions, I drove increased adoption, boosted engagement, and maintained brand consistency across all marketing touchpoints.
Ampla
Establishing a cohesive brand identity and design system
Problems
Ampla underwent a rebrand, changing its name, logo, and color palette without a cohesive system. The challenge was to establish clear guidelines for a unified brand identity while increasing content output.
Brief
Develop a scalable and dynamic identity system reflecting the fintech industry, ensuring seamless evolution alongside the product team's designs and marketing efforts that anyone understand and can use.
Solutions & results
Crafted a scalable identity system for websites, social media, and email marketing in Figma. Additionally, I created device mockups and templates in Photoshop, along with intuitive templates in G-Suite, Hubspot, and Beepro speeding all content creation across all teams by over 50%.
graphicdesigner branding webdesigner…I streamlined design processes with pre-built layouts, enhancing efficiency, while also leading the launch of a new visual identity. Through collaborative marketing strategies and insightful product contributions, I drove increased adoption, boosted engagement, and maintained brand consistency across all marketing touchpoints.
Ampla
Establishing a cohesive brand identity and design system
Problems
Ampla underwent a rebrand, changing its name, logo, and color palette without a cohesive system. The challenge was to establish clear guidelines for a unified brand identity while increasing content output.
Brief
Develop a scalable and dynamic identity system reflecting the fintech industry, ensuring seamless evolution alongside the product team's designs and marketing efforts that anyone understand and can use.
Solutions & results
Crafted a scalable identity system for websites, social media, and email marketing in Figma. Additionally, I created device mockups and templates in Photoshop, along with intuitive templates in G-Suite, Hubspot, and Beepro speeding all content creation across all teams by over 50%.
graphicdesigner branding webdesignerWW…
Website Redesign for House of Love Cocktails & Mocktails
House of Love: website refresh
Utilizing Figma and Shopify Storefront, I refreshed House of Love’s website to better align with the company's tone, voice, and target audience.
The redesign coincided with the release of their Pride Month campaign, enhancing its impact. I overcame the limitations of the Shopify store builder by developing a custom website with bespoke elements and code.
webdesigner CPG…House of Love: website refresh
Utilizing Figma and Shopify Storefront, I refreshed House of Love’s website to better align with the company's tone, voice, and target audience.
The redesign coincided with the release of their Pride Month campaign, enhancing its impact. I overcame the limitations of the Shopify store builder by developing a custom website with bespoke elements and code.
webdesigner CPGWW…
Dailies App: Done with Dailies
Dailies
Establishing a cohesive brand identity and design system
Problems
As of 2019, existing productivity tools lacked a comprehensive solution for collaboration among large teams, classmates, and freelancers. The challenge: create an "everything app" with a sleek minimal design.
Requirements
Establish a fictional brand with an online/physical presence, purpose, mission, values, visual identity, and brand guidelines.
Solutions & results
Dailies "produces productivity," empowers Doers with robust to-do lists, integrated calendars, team connections, time management features, and engaging lectures and events. It's a seamless solution for efficient organization in large teams or independent freelancers.…Dailies
Establishing a cohesive brand identity and design system
Problems
As of 2019, existing productivity tools lacked a comprehensive solution for collaboration among large teams, classmates, and freelancers. The challenge: create an "everything app" with a sleek minimal design.
Requirements
Establish a fictional brand with an online/physical presence, purpose, mission, values, visual identity, and brand guidelines.
Solutions & results
Dailies "produces productivity," empowers Doers with robust to-do lists, integrated calendars, team connections, time management features, and engaging lectures and events. It's a seamless solution for efficient organization in large teams or independent freelancers.WW…
Oscar: Recycling done better
Oscar
Establishing a cohesive brand identity and design system
Problems
Millennials and Gen-Z exhibited a lack of understanding about recycling requirements and restrictions despite being environmentally conscious. The challenge was involving the target market, cultivating their interest, and encouraging them to not only educate themselves but also share knowledge with peers.
Requirements
Establish a fictional brand with an online/physical presence, purpose, mission, values, visual identity, and brand guidelines.
Solutions & results
Oscar is a mobile application offering educational resources, a garbage pickup calendar, and an emissions tracker. It is focused on community outreach to foster recycling awareness at its No Time To Waste events.
graphicdesigner branding app…Oscar
Establishing a cohesive brand identity and design system
Problems
Millennials and Gen-Z exhibited a lack of understanding about recycling requirements and restrictions despite being environmentally conscious. The challenge was involving the target market, cultivating their interest, and encouraging them to not only educate themselves but also share knowledge with peers.
Requirements
Establish a fictional brand with an online/physical presence, purpose, mission, values, visual identity, and brand guidelines.
Solutions & results
Oscar is a mobile application offering educational resources, a garbage pickup calendar, and an emissions tracker. It is focused on community outreach to foster recycling awareness at its No Time To Waste events.
graphicdesigner branding appWW…
Hire a Brand Designer
We have the best brand designer experts on Twine. Hire a brand designer in New York today.