With over 25+ years in the design field, I bring a rich blend of experience in graphic design, brand development, design strategy, user experience design, and social media marketing to the table. I thrive on leading complex and groundbreaking creative projects across a myriad of platforms and industries. One of my deepest passions is enhancing diversity and accessibility through thoughtful design. I've had the privilege of applying this vision to create award-winning national campaigns for prestigious clients in the health and education sectors, including the Dept of Education, Digitas Health, GSK Health, National PTA, K12, PNC Bank, and Rosetta Stone. But I'm not just a designer; I'm also an educator, entrepreneur, mentor, and self-proclaimed tech geek. I make it a point to stay on the cutting edge of the latest trends and technologies. My educational background includes Executive Certificates in human-computer interaction (HCI), virtual reality (VR), and augmented reality (AR) from MIT, an MFA in Media Design from Full Sail University, and an Executive Certificate in digital excellence from the Tuck School of Business at Dartmouth. I've also taught aspiring designers at the Art Institute of Pittsburgh and serve as an advisory board member at UC Berkeley Extension in shaping its Professional Program in User Experience Design I'm always eager to embark on new opportunities and collaborations, especially those that allow me to leverage my design skills to craft user-centered solutions with a meaningful impact.…

LaVar McCline

With over 25+ years in the design field, I bring a rich blend of experience in graphic design, brand development, design strategy, user experience design, and social media marketing to the table. I thrive on leading complex and groundbreaking creative projects across a myriad of platforms and industries. One of my deepest passions is enhancing diversity and accessibility through thoughtful design. I've had the privilege of applying this vision to create award-winning national campaigns for prestigious clients in the health and education sectors, including the Dept of Education, Digitas Health, GSK Health, National PTA, K12, PNC Bank, and Rosetta Stone. But I'm not just a designer; I'm also an educator, entrepreneur, mentor, and self-proclaimed tech geek. I make it a point to stay on the cutting edge of the latest trends and technologies. My educational background includes Executive Certificates in human-computer interaction (HCI), virtual reality (VR), and augmented reality (AR) from MIT, an MFA in Media Design from Full Sail University, and an Executive Certificate in digital excellence from the Tuck School of Business at Dartmouth. I've also taught aspiring designers at the Art Institute of Pittsburgh and serve as an advisory board member at UC Berkeley Extension in shaping its Professional Program in User Experience Design I'm always eager to embark on new opportunities and collaborations, especially those that allow me to leverage my design skills to craft user-centered solutions with a meaningful impact.…

Available to hire

With over 25+ years in the design field, I bring a rich blend of experience in graphic design, brand development, design strategy, user experience design, and social media marketing to the table. I thrive on leading complex and groundbreaking creative projects across a myriad of platforms and industries. One of my deepest passions is enhancing diversity and accessibility through thoughtful design. I’ve had the privilege of applying this vision to create award-winning national campaigns for prestigious clients in the health and education sectors, including the Dept of Education, Digitas Health, GSK Health, National PTA, K12, PNC Bank, and Rosetta Stone.

But I’m not just a designer; I’m also an educator, entrepreneur, mentor, and self-proclaimed tech geek. I make it a point to stay on the cutting edge of the latest trends and technologies. My educational background includes Executive Certificates in human-computer interaction (HCI), virtual reality (VR), and augmented reality (AR) from MIT, an MFA in Media Design from Full Sail University, and an Executive Certificate in digital excellence from the Tuck School of Business at Dartmouth. I’ve also taught aspiring designers at the Art Institute of Pittsburgh and serve as an advisory board member at UC Berkeley Extension in shaping its Professional Program in User Experience Design

I’m always eager to embark on new opportunities and collaborations, especially those that allow me to leverage my design skills to craft user-centered solutions with a meaningful impact.

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Skills

Fr
Freelance Gig

Experience Level

Freelance Gig
Expert

Language

English
Fluent

Education

Bachelors of Fine Art at Robert Morris University
July 1, 2002
Focus on multimedia design
Masters of Fine Art at Full Sail University
February 3, 2014
Focus on brand development & internet marketing
Executive Certification at MIT
September 2, 2023 - October 26, 2018
Focus on Human-Computer Interaction for User Experience Design (HCI)

Qualifications

MIT – Executive Certification, Human-Computer Interaction
September 29, 2023 - December 31, 2023
Human-Computer Interaction for User Experience Design (HCI)

Industry Experience

Education, Agriculture & Mining, Financial Services, Government, Healthcare, Non-Profit Organization, Professional Services, Software & Internet
    uniE621 Email Marketing and Mobile Campaign for Rosetta Stone (Visual Design)
    Create and execute an email marketing and mobile campaign to promote Rosetta Stone's language learning app and encourage people to start learning a new language. Audience: People who are interested in learning a new language, but may not be sure where to start. Scope: Develop a series of email and mobile marketing messages that are relevant, engaging, and informative. Segment the email and mobile marketing lists to ensure that messages are targeted to the right audience. Schedule and send the email and mobile marketing messages at the optimal times. Track and analyze the results of the campaign to identify what worked well and what could be improved. Deliverables: A series of email and mobile marketing messages A campaign schedule A report that analyzes the results of the campaign…
    uniE621 Logo and Branding Design for Keep It Simple (Graphic Design)
    Design a logo and branding for Keep It Simple, a professional development and training company that helps individuals and organizations achieve their goals through simple and effective solutions. Audience: Professionals and organizations of all sizes Scope: Logo – Design a logo that is simple, professional, and memorable. The logo should convey the company's values of simplicity, effectiveness, and success. Branding – Develop a branding guide that includes the logo, color palette, typography, and other visual elements that will be used to represent the company. The branding guide should provide guidance on how to use these elements consistently across all of the company's marketing materials. Deliverables: A high-resolution vector file of the logo A branding guide that includes the logo, color palette, typography, and other visual elements A presentation or report that outlines the design process and the rationale behind the logo and branding…
    uniE621 AdventureSTEAM Website & Mobile App Design (UX Design)
    Design and develop an education website and app for AdventureSTEAM, a organization that provides STEM education programs for children and youth. Audience: Children and youth ages 5-18, as well as their parents and educators. Scope: Website – Design and develop a user-friendly and engaging website that provides information about AdventureSTEAM's programs, resources, and events. The website should also include interactive content, such as games, simulations, and learning modules. App – Design and develop a native mobile app for AdventureSTEAM that provides users with access to the same content and features as the website, as well as additional features such as offline access, push notifications, and gamification elements. Deliverables: A fully functional education website and app for AdventureSTEAM A user guide and training materials for AdventureSTEAM staff and volunteers…
    uniE621 National Sleep Foundation Infographic
    Design an informative and engaging infographic that highlights the importance of sleep health and provides tips for getting a good night's sleep. Audience: The general public Scope: Identify the key messages that the infographic should communicate. Research data and statistics on sleep health. Design a visually appealing and easy-to-read infographic that incorporates the key messages and data. Use clear and concise language to communicate the information. Select relevant and high-quality images and graphics. Proofread the infographic carefully to ensure accuracy and clarity. Deliverables: A high-resolution, print-ready PDF file of the infographic A web-optimized version of the infographic for sharing on social media and other websites…
    uniE621 IoT Device Design (UX Design)
    Design a concept for an IoT device that can be used by PNC Bank customers to manage their finances more effectively and securely on Google Home or Alexa Show. Audience: PNC Bank customers Scope: Conduct user research with PNC Bank customers to learn about their needs and pain points when it comes to managing their finances. Use this research to design a concept for an IoT device that would be valuable to customers. The device should be easy to use, secure, and integrated with the PNC Bank mobile app. Deliverables: A detailed concept for an IoT device that can be used by PNC Bank customers to manage their finances A presentation or report that outlines the research findings and the device concept…
    uniE621 Persona Creation (UX Research)
    Create a comprehensive and realistic persona for FedEx drivers to better understand their needs and motivations, and to use this persona to inform the design of FedEx products and services.…