Hello! I’m Liam McGrath, a versatile digital content creator with extensive experience in video editing, storytelling, and strategic communication. My career spans over a decade across roles in corporate consulting, media production, and digital marketing, allowing me to bring a unique combination of creativity and strategy to every project. My passion lies in transforming complex ideas into stories that connect with audiences—whether through video, audio, or the written word.
My journey in storytelling began during my time at the University of Otago, where I founded a local rugby blog as part of a university project. Initially a small endeavor, it quickly gained a subscriber base of over 300, illustrating the impact of authentic storytelling on audience engagement. This experience ignited my interest in digital media, and I have since worked across platforms and industries, using storytelling to amplify voices and deliver messages that matter.
In my current role as Manager of Transformational Change at KPMG, I lead content initiatives that align with client objectives and drive meaningful change. As part of a high-performing team, I develop and implement digital communication strategies, ensuring that every piece of content is clear, consistent, and impactful. My work includes producing video content, designing visual presentations, and managing digital channels, always with a focus on audience engagement. Video editing is a critical component of this role, and I frequently use tools like Adobe Premiere Pro, Final Cut Pro X, and the Adobe Creative Suite to create videos that capture attention and tell compelling stories.
As Director of The Cover Agency, I provided small businesses and creators with tailored digital marketing strategies, social media management, and content production. This role allowed me to delve deeply into visual media’s impact on branding, where I focused on creating story-driven videos and written content that resonated with client brands. Working across platforms like YouTube, Instagram, and LinkedIn, I tailored each piece to fit the unique requirements of each platform and maximize engagement with target audiences.
Outside of my professional roles, I am deeply passionate about video editing, podcasting, and exploring the potential of storytelling in new media. I have produced and hosted podcasts and have an ongoing project of editing video content for my own YouTube channel. I enjoy experimenting with editing techniques, titles, and thumbnails to understand what resonates with viewers. Storytelling isn’t just my profession; it’s a craft that I continually refine and explore in my spare time.
My technical expertise is central to my work. I am proficient in Adobe Premiere Pro, Final Cut Pro X, Logic Pro, and the Adobe Creative Suite, which I use to manage a wide range of content needs.
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