Hi. I'm Liz, and I have 17 years of marketing and brand management expertise in helping professional services firms succeed. I have nine years of experience as a content creator within sports and consumer markets. And in 2020, I left the corporate world to kickstart my freelance career focusing on content marketing. My corporate background is working with professional services firms, supporting accountants, architects, law firms, and recruiters, including expertise gained at two national law firms ranked in the top 10 and 25, a top 10 global audit, tax, and consulting firm and a top 20 architectural practice. Some of the projects I was involved in during my time included: - rebranding the look and feel and the customer journey as part of an alum programme - managing the sponsorship of professional athletes and utilising the opportunity to reach new audiences - project managing a major event series, including planning and delivery of content. Why work with me? I can articulate and deliver brand messages through various communication channels. I have the skills and confidence to plan, implement and monitor effective marketing campaigns. Through managing major event series and marketing campaigns, I've developed an analytical mind, a solid problem-solving approach, and personal resilience to handle the challenges and pressure they bring. See my LinkedIn profile for my experience, and testimonials: _Website not available. Sign in: https://www.twine.net/signup_

Hi. I'm Liz, and I have 17 years of marketing and brand management expertise in helping professional services firms succeed. I have nine years of experience as a content creator within sports and consumer markets. And in 2020, I left the corporate world to kickstart my freelance career focusing on content marketing. My corporate background is working with professional services firms, supporting accountants, architects, law firms, and recruiters, including expertise gained at two national law firms ranked in the top 10 and 25, a top 10 global audit, tax, and consulting firm and a top 20 architectural practice. Some of the projects I was involved in during my time included: - rebranding the look and feel and the customer journey as part of an alum programme - managing the sponsorship of professional athletes and utilising the opportunity to reach new audiences - project managing a major event series, including planning and delivery of content. Why work with me? I can articulate and deliver brand messages through various communication channels. I have the skills and confidence to plan, implement and monitor effective marketing campaigns. Through managing major event series and marketing campaigns, I've developed an analytical mind, a solid problem-solving approach, and personal resilience to handle the challenges and pressure they bring. See my LinkedIn profile for my experience, and testimonials: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

Hi. I’m Liz, and I have 17 years of marketing and brand management expertise in helping professional services firms succeed. I have nine years of experience as a content creator within sports and consumer markets. And in 2020, I left the corporate world to kickstart my freelance career focusing on content marketing.

My corporate background is working with professional services firms, supporting accountants, architects, law firms, and recruiters, including expertise gained at two national law firms ranked in the top 10 and 25, a top 10 global audit, tax, and consulting firm and a top 20 architectural practice.

Some of the projects I was involved in during my time included:

  • rebranding the look and feel and the customer journey as part of an alum programme
  • managing the sponsorship of professional athletes and utilising the opportunity to reach new audiences
  • project managing a major event series, including planning and delivery of content.

Why work with me?
I can articulate and deliver brand messages through various communication channels. I have the skills and confidence to plan, implement and monitor effective marketing campaigns.

Through managing major event series and marketing campaigns, I’ve developed an analytical mind, a solid problem-solving approach, and personal resilience to handle the challenges and pressure they bring.

See my LinkedIn profile for my experience, and testimonials: Website not available. Sign in: https://www.twine.net/signup

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Experience Level

Copywriting
Expert
Email Marketing
Expert
Facebook
Expert
Instagram
Expert
LinkedIn
Expert
Social Media Design
Expert

Education

Add your educational history here.

Qualifications

Mini MBA in Brand Management
September 1, 2019 - December 31, 2019
The MW Mini MBA in Brand Management is a CPD accredited, MBA level course. It is applied, advanced training in brand management from one of the world’s leading experts. Areas studied included: - The what and why of brand: concept of brand, brand building, brands and consumers. - Brand Management: brand strength, modern brand management, brand planning. - Brand Diagnosis: stepping back, collecting data, looking at brand heritage. - Targeting: market selection, marketing funnel, short and long term goals. - Brand Positioning: brand growth and success, brand differentiation, segmentation. - Brand Codes: successful brand management, tactical execution, infamous campaigns. - Brand Objectives: funnel building, strategic goals, brand strategy. - Brand Architecture: right number of brands, brand consolidation, killing brands. - Tactical Execution: 4Ps, disruptive consistency, Volume vs Value, execution examples. - Budgeting & Brand Tracking: budget setting methods, zero-based budgeting.
Mini MBA in Marketing
April 1, 2021 - July 31, 2021
The MW Mini MBA in Marketing is a CPD accredited, MBA level course. Areas studied included: - Market Orientation: The core theoretical concepts and reviews extensive literature on building marketing orientation inside organisations. - Market Research: The different approaches available and combining successful research architecture. - Segmentation: The main methods of segmentation. - Targeting: Who you do and do not want to target, and the debate on targeting more or fewer segments. - Positioning: The three Cs model, approaches to positioning, including brand purpose, value proposition and core values. - Objectives: Identifying and articulating objectives to drive the marketing strategy. - Project; The tactical journey. - Price: How price should be calculated, set, and communicated. - Integrated Marketing Communications: Building brands, promoting products. - Distribution: Direct and indirect models, their advantage and link to corporate strategy.

Industry Experience

Professional Services, Travel & Hospitality, Consumer Goods, Gaming, Media & Entertainment, Retail

Experience Level

Copywriting
Expert
Email Marketing
Expert
Facebook
Expert
Instagram
Expert
LinkedIn
Expert
Social Media Design
Expert