I have more than 15 years of experience working on the realization and coordination of 360º campaigns, communication strategies, mailing, social media, blogging, branding, writing scripts, articles and ebooks, e-commerce, inbound, and data-driven marketing.
I am a sharp-eyed observer with a great analysis capacity. All these features combined with my unique creativity, allow me to develop effective strategies and create meaningful narratives, to achieve communication and commercial goals powerfully.
Some of the greatest brands I have worked with are Volkswagen, Nissan, Mercedes-Benz Star Haus, Miller Brewing Company, Dos Equis, Bohemia, Johnnie Walker, Bonafont, Danone, Bimbo, PayPal, Movistar, Ace, Ariel, Gillette, Head & Shoulders, Duracell, Lysol, Visa, Banamex, BestDay, L’Orèal Paris, Maybelline, Kiehl’s, Garnier, Lancôme, Vichy, Casa del Libro, Editorial RM, 3M, Kidzania, and Revel The Movement, among others.
I have also written for different magazines and blogs.
✱ Digital Marketing Specialist - Freelancer
since 2013
I give strategic advice and coordinate teams, to develop projects that cover the different needs of each brand’s life cycle stage.
One of the most complete and challenging projects I have worked on as a freelancer was for Revel The Movement_Phone details not available. Sign in: https://www.twine.net/signup_), which included: a name, logo, branding, benchmarking, communication strategy, website, mobile app, and social media strategy.
✱ Content Manager & Strategy Consultant - Kunmap
since 2018
I work as an external consultant for Kunmap. My role is to develop Data Driven Marketing strategies and write content.
✱ Content Manager - Crossmedia
2012 - 2013
I was responsible for developing digital strategies, editorial lines, and content. I worked for brands such as Dos Equis, Bohemia, Bimbo, Nito, Takis, Paypal, and BestDay, among others.
✱ Senior Copywriter, Content & Community Manager - Wunderman
2010 - 2012
I was in charge of creating and implementing the Social Media Marketing Plan for Barilla México, Garnier, Vichy México, Kiehl’s México, Maybelline, L’Oréal Paris México, and Redken México.
I was also responsible for copywriting Movistar Mexico’s website. And I participated in the creative team of digital campaigns for Bonafont, Johnnie Walker, Maybelline, L’Oréal Paris, Redken, and Telefónica, among others.
✱ Junior Copywriter - y&r
I was part of the creative team in charge of Miller Brewery, Bimbo, Ricolino, and Danone.
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