I am an UI/UX Designer working on web and mobile applications. I have almost 20 years of experience in the graphic design field and 4 years on both web and mobile apps, translating ideas and concepts into user flows, wireframes, mockups and prototypes. I am an expert in Figma and Adobe Creative Suite (Adobe XD, Illustrator, Photoshop and InDesign). I am creative, fast and deadline-oriented. I am a member of Interaction Design Foundation to keep myself up to date with the latest trends and information in the ui/ux design field. As a workflow, I use design thinking process tailored to the specifics of the product. - Stakeholder interviews and sketches - Research - User persona - Storyboard - Wireframing - High fidelity - Design system - Validation --- August 2019 — Present Freelancer - UI/UX Designer Projects: - Sport platform for exercising at home. - E-commerce mobile app for an online store specializing in parts, equipment and OEM for motorcycles, ATVs, jetskis and snowmobiles. - Custom Blog containing useful tips and tools for sailing aficionados. - ERP software - Online educational platform (wireframes only) - Social causes pro bono project - Psychological testing platform (in progress) January 2011 – August 2019 Kaufland Romania - GRAPHIC DESIGNER Field of activity: Retail (Largest hypermarket chain on the Romanian market, German company) Achievements: - Actively involved in creating layouts for the weekly Kaufland advertising magazine, leaflets, flyers, outdoor and indoor prints (using Adobe Creative Suite and other in-house developed software). - Delivered layouts on time while following high quality standards. - Worked together with the international graphic department in implementing different rules and procedures adapted for the national market on layouts and workflows. - Selected to photograph articles to be advertised by Kaufland and then prepare the images for print (image post-production). - Assigned to coordinate the graphic design team on certain projects. October 2005 – January 2011 Galenus Media Group - GRAPHIC DESIGNER Field of activity: Media and Journalism (Company part Fildas Trading, managing also Romania’s top pharmacies chain Catena) Achievements: - Creation (from concept to implementation) of the layout for Galenus medical magazine. - Graphics design and layout development for the Herbarium medical plants directory. - Developed new layouts for Tonica, Farmacia Ta, Slab sau Gras magazines. - Created print advertisements and graphic designs for indoor and outdoor projects for the Catena pharmacies chain. - Created logos and graphic elements for different projects in the group.…

Madalin

I am an UI/UX Designer working on web and mobile applications. I have almost 20 years of experience in the graphic design field and 4 years on both web and mobile apps, translating ideas and concepts into user flows, wireframes, mockups and prototypes. I am an expert in Figma and Adobe Creative Suite (Adobe XD, Illustrator, Photoshop and InDesign). I am creative, fast and deadline-oriented. I am a member of Interaction Design Foundation to keep myself up to date with the latest trends and information in the ui/ux design field. As a workflow, I use design thinking process tailored to the specifics of the product. - Stakeholder interviews and sketches - Research - User persona - Storyboard - Wireframing - High fidelity - Design system - Validation --- August 2019 — Present Freelancer - UI/UX Designer Projects: - Sport platform for exercising at home. - E-commerce mobile app for an online store specializing in parts, equipment and OEM for motorcycles, ATVs, jetskis and snowmobiles. - Custom Blog containing useful tips and tools for sailing aficionados. - ERP software - Online educational platform (wireframes only) - Social causes pro bono project - Psychological testing platform (in progress) January 2011 – August 2019 Kaufland Romania - GRAPHIC DESIGNER Field of activity: Retail (Largest hypermarket chain on the Romanian market, German company) Achievements: - Actively involved in creating layouts for the weekly Kaufland advertising magazine, leaflets, flyers, outdoor and indoor prints (using Adobe Creative Suite and other in-house developed software). - Delivered layouts on time while following high quality standards. - Worked together with the international graphic department in implementing different rules and procedures adapted for the national market on layouts and workflows. - Selected to photograph articles to be advertised by Kaufland and then prepare the images for print (image post-production). - Assigned to coordinate the graphic design team on certain projects. October 2005 – January 2011 Galenus Media Group - GRAPHIC DESIGNER Field of activity: Media and Journalism (Company part Fildas Trading, managing also Romania’s top pharmacies chain Catena) Achievements: - Creation (from concept to implementation) of the layout for Galenus medical magazine. - Graphics design and layout development for the Herbarium medical plants directory. - Developed new layouts for Tonica, Farmacia Ta, Slab sau Gras magazines. - Created print advertisements and graphic designs for indoor and outdoor projects for the Catena pharmacies chain. - Created logos and graphic elements for different projects in the group.…

Available to hire

I am an UI/UX Designer working on web and mobile applications. I have almost 20 years of experience in the graphic design field and 4 years on both web and mobile apps, translating ideas and concepts into user flows, wireframes, mockups and prototypes.
I am an expert in Figma and Adobe Creative Suite (Adobe XD, Illustrator, Photoshop and InDesign).
I am creative, fast and deadline-oriented.
I am a member of Interaction Design Foundation to keep myself up to date with the latest trends and information in the ui/ux design field.

As a workflow, I use design thinking process tailored to the specifics of the product.

  • Stakeholder interviews and sketches
  • Research
  • User persona
  • Storyboard
  • Wireframing
  • High fidelity
  • Design system
  • Validation

August 2019 — Present
Freelancer - UI/UX Designer
Projects:

  • Sport platform for exercising at home.
  • E-commerce mobile app for an online store specializing in parts, equipment and OEM for motorcycles, ATVs, jetskis and snowmobiles.
  • Custom Blog containing useful tips and tools for sailing aficionados.
  • ERP software
  • Online educational platform (wireframes only)
  • Social causes pro bono project
  • Psychological testing platform (in progress)

January 2011 – August 2019
Kaufland Romania - GRAPHIC DESIGNER
Field of activity: Retail (Largest hypermarket chain on the Romanian market, German company)
Achievements:

  • Actively involved in creating layouts for the weekly Kaufland advertising magazine, leaflets, flyers, outdoor and indoor prints (using Adobe Creative Suite and other in-house developed software).
  • Delivered layouts on time while following high quality standards.
  • Worked together with the international graphic department in implementing different rules and procedures adapted for the national market on layouts and workflows.
  • Selected to photograph articles to be advertised by Kaufland and then prepare the images for print (image post-production).
  • Assigned to coordinate the graphic design team on certain projects.

October 2005 – January 2011
Galenus Media Group - GRAPHIC DESIGNER
Field of activity: Media and Journalism (Company part Fildas Trading, managing also Romania’s top pharmacies chain Catena)
Achievements:

  • Creation (from concept to implementation) of the layout for Galenus medical magazine.
  • Graphics design and layout development for the Herbarium medical plants directory.
  • Developed new layouts for Tonica, Farmacia Ta, Slab sau Gras magazines.
  • Created print advertisements and graphic designs for indoor and outdoor projects for the Catena pharmacies chain.
  • Created logos and graphic elements for different projects in the group.
See more

Skills

Experience Level

Adobe Illustrator
Expert
Adobe InDesign
Expert
Adobe Photoshop
Expert
Adobe XD
Expert
App Design
Expert
Catalogue
Expert
Magazine
Expert
Product Design
Expert
Prototype
Expert
UI
Expert
Web Design
Expert
Advert Design
Expert
Poster
Expert
Presentation Design
Expert
Branding
Expert
Freelance Gig
Intermediate
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Language

English
Fluent
Romanian, Moldavian, Moldovan
Fluent

Education

Bachelor Degree in Economic Studies at Hyperion University, Bucharest, Romania
January 1, 2001
Finance, Insurance, Banks and Stock Exchange Faculty. Bachelor Degree in Economic Studies (granted by the Academy of Economic Studies in Bucharest - ASE)

Qualifications

UI Design Bootcamp. Master Typography, Colour & Grids
January 1, 2019
Master Digital Product Design: UX Research & UI Design
January 1, 2020
Web Typography for Designers & Developers
March 20, 2021
Visual Design for Web Designers, UI Designers & Developers
March 1, 2022

Industry Experience

Education, Consumer Goods, Financial Services, Healthcare, Life Sciences, Retail, Software & Internet
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