I'm an award-winning graphic designer with 15 years of experience working both in agencies and as a freelancer. I love making designs that are playful and beautifully crafted. I create work that makes people smile, makes a difference, and makes a compelling story. From music festivals to art museums, and not for profits, I've worked on a mix of projects. It's allowed me to create compelling designs across brand, interactive, publications, wayfinding, and multi-channel marketing campaigns.

MakeBelieve

I'm an award-winning graphic designer with 15 years of experience working both in agencies and as a freelancer. I love making designs that are playful and beautifully crafted. I create work that makes people smile, makes a difference, and makes a compelling story. From music festivals to art museums, and not for profits, I've worked on a mix of projects. It's allowed me to create compelling designs across brand, interactive, publications, wayfinding, and multi-channel marketing campaigns.

Available to hire

I’m an award-winning graphic designer with 15 years of experience working both in agencies and as a freelancer. I love making designs that are playful and beautifully crafted. I create work that makes people smile, makes a difference, and makes a compelling story. From music festivals to art museums, and not for profits, I’ve worked on a mix of projects. It’s allowed me to create compelling designs across brand, interactive, publications, wayfinding, and multi-channel marketing campaigns.

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Skills

Fr
Freelance Gig

Experience Level

Freelance Gig
Expert

Language

English
Fluent

Education

Bachelor of Design at Massey University
February 1, 2007
Master of Design at Massey University
February 1, 2011 - February 1, 2011
Mini MBA in Marketing with Mark Ritson at Marketing Week
December 20, 2020

Qualifications

Purple Pin for Interactivity at Best Awards
December 1, 2016
Kokako
Gold for Public Good at Best Awards
December 1, 2018
Drive Community Toolkit
Silver for Public Good at Best Awards
December 1, 2017
Wild Eyes
Judges Choice Award, AGDA
December 1, 2019
Tinker Tailor
Bronze for Brand Identity at Best Awards
December 1, 2015

Industry Experience

Government, Non-Profit Organization, Professional Services, Travel & Hospitality, Media & Entertainment
    uniE621 Goldie
    Goldie is an app for buying and selling gold. The brand, app and digital marketing is built on the strategy that if you get gold, you can be bold.
    uniE621 ABC's of Make Believe
    A personal project exploring the fundamentals of visual communication.
    uniE621 Zany Zeus copywriting
    Zany Zeus create divine dairy produce. They where looking to rebrand and needed a fresh tone of voice to help deliver the design with impact.
    uniE621 NZ Post - Chinese New Year - Copywriting
    I worked with NZ post to help articulate the story around their year of the ox collectable stamps.
    uniE621 Good Envy - Brand strategy and copywriting
    Working with the Food Envy founders, I helped establish their brand strategy around 'Catering for foodies'. I clarified their key target audiences, creating personas for them to aim their marketing at. And I prepared all the copywriting for their new website.
    uniE621 Raise the standard - Brand tone of voice
    Raise the standard exists to help landlords and tenants implement the latest healthy homes regulations. I worked on the brand tone of voice and all the marketing material to promote the campaign messages.
    uniE621 Scapegoats - Brand tone of voice
    Scapegoats are legendary landscapers in Wellington. I worked with them to help build their brand tone of voice, their brand story, and the content for their marketing website.
    uniE621 Drive Summer Campaign
    Drive needed a summer campaign to promote their online platform for young drivers to get their licence.
    uniE621 Goldie Social Media Marketing
    Goldie is an app for buying and selling gold. The brand, app and digital marketing is built on the strategy that if you get gold, you can be bold.
    uniE621 Goldie App
    Goldie wanted to make it easier for investors to buy and sell gold. This was the app prototype I helped design to make that happen.
    uniE621 Gospel of Mark, Book design
    The author of this gospel describes Jesus as a man of thought and action. To reflect this, the book design uses colour, imagery and typography to create drama and intrigue. illustration book design
    uniE621 Kokako - Brand Identity
    Kokako is an app that tracks the use of Maori language over the radio. The bold, handcrafted logo draws on the rich visual history of Maori culture. It references the rhythmic phonetics inherent in the name. The design won a Purple Pin at the 2016 Best Awards. logo graphicdesigner