Hi, I'm Makhosazana, I specialise in creating a sense of wonder and curiosity in every project, while pushing the boundaries of creativity to elevate your brand experience to new, authentic heights, all from the inner child's perspective. From branding to packaging, web design to immersive experiences, I bring a unique blend of introspection and exuberance to every project I undertake. With my experience working with different clients, I have gained insights into various industries, markets and audiences. This knowledge has helped me to create and curate conceptual ideas that align with the goals and objectives of each project, and to implement strategic campaigns that complement the business's overall objectives.…Hi, I'm Makhosazana, I specialise in creating a sense of wonder and curiosity in every project, while pushing the boundaries of creativity to elevate your brand experience to new, authentic heights, all from the inner child's perspective. From branding to packaging, web design to immersive experiences, I bring a unique blend of introspection and exuberance to every project I undertake. With my experience working with different clients, I have gained insights into various industries, markets and audiences. This knowledge has helped me to create and curate conceptual ideas that align with the goals and objectives of each project, and to implement strategic campaigns that complement the business's overall objectives.WWW…
Hi, I'm Makhosazana, I specialise in creating a sense of wonder and curiosity in every project, while pushing the boundaries of creativity to elevate your brand experience to new, authentic heights, all from the inner child's perspective. From branding to packaging, web design to immersive experiences, I bring a unique blend of introspection and exuberance to every project I undertake. With my experience working with different clients, I have gained insights into various industries, markets and audiences. This knowledge has helped me to create and curate conceptual ideas that align with the goals and objectives of each project, and to implement strategic campaigns that complement the business's overall objectives.…Hi, I'm Makhosazana, I specialise in creating a sense of wonder and curiosity in every project, while pushing the boundaries of creativity to elevate your brand experience to new, authentic heights, all from the inner child's perspective. From branding to packaging, web design to immersive experiences, I bring a unique blend of introspection and exuberance to every project I undertake. With my experience working with different clients, I have gained insights into various industries, markets and audiences. This knowledge has helped me to create and curate conceptual ideas that align with the goals and objectives of each project, and to implement strategic campaigns that complement the business's overall objectives.WWWW…
Available to hire
Hi, I’m Makhosazana, I specialise in creating a sense of wonder and curiosity in every project, while pushing the boundaries of creativity to elevate your brand experience to new, authentic heights, all from the inner child’s perspective. From branding to packaging, web design to immersive experiences, I bring a unique blend of introspection and exuberance to every project I undertake.
With my experience working with different clients, I have gained insights into various industries, markets and audiences. This knowledge has helped me to create and curate conceptual ideas that align with the goals and objectives of each project, and to implement strategic campaigns that complement the business’s overall objectives.
Skills
See more
Experience Level
Branding
Expert
Illustration
Expert
Poster
Expert
Adobe InDesign
Expert
Flyer
Expert
Freehand Digital Illustration
Expert
Adobe Illustrator
Expert
Presentation Design
Expert
Email Design
Intermediate
Adobe Photoshop
Intermediate
Elementor
Intermediate
Microsoft Office
Intermediate
Web Design
Intermediate
WordPress
Intermediate
Language
English
Fluent
Xhosa
Advanced
Afrikaans
Intermediate
Education
Qualifications
Google Fundamentals of Digital Marketing
August 1, 2021 - August 3, 2021Smarter Project Management: M-Cot Corporate Training
May 15, 2018 - May 18, 2018The International English Language Test : British Council
April 5, 2013 - April 15, 2013Industry Experience
Education, Retail, Real Estate & Construction, Media & Entertainment, Professional Services
Brochure Design
Corporate stationery graphicdesigner…Corporate stationery graphicdesignerWW…
FULL BRAND IDENTITY
CLIENT CHALLENGE
Client: Femme Fortune - Business Coach
The Femme Fortune brand is dedicated to partnering with women entrepreneurs to achieve business success. CEO and Business Coach Kelly Freeman provides personalised guidance, empowering women with knowledge, strategies, and support to turn their visions into thriving enterprises.
SOLUTION
The strategy for the brief was to emphasise the divine feminine, just as Femme Fortune aims to uplift and strengthen women entrepreneurs and their businesses.
The objective was to visually portray Femme Fortune's traits of empowerment, guidance, and knowledge for women. The design incorporated elements such as the sun for enlightenment and a crown for power, leadership, and honour.
The extended capline of the letter M in the word 'Femme' also represents the growth and progress of the brand's clients who advance and thrive with the support of their business coach, Kelly. illustrator graphicdesigner branding logo…CLIENT CHALLENGE
Client: Femme Fortune - Business Coach
The Femme Fortune brand is dedicated to partnering with women entrepreneurs to achieve business success. CEO and Business Coach Kelly Freeman provides personalised guidance, empowering women with knowledge, strategies, and support to turn their visions into thriving enterprises.
SOLUTION
The strategy for the brief was to emphasise the divine feminine, just as Femme Fortune aims to uplift and strengthen women entrepreneurs and their businesses.
The objective was to visually portray Femme Fortune's traits of empowerment, guidance, and knowledge for women. The design incorporated elements such as the sun for enlightenment and a crown for power, leadership, and honour.
The extended capline of the letter M in the word 'Femme' also represents the growth and progress of the brand's clients who advance and thrive with the support of their business coach, Kelly. illustrator graphicdesigner branding logoWW…
Pone Poke Bowls brand design: packaging
CLIENT CHALLENGE
Leilani and Akamu are the proud owners of Pono Poke, a food truck that brings the authentic flavors of Hawaii to the streets of San Diego. As a husband and wife team from Hawaii, they are passionate about sharing the tastes of their homeland with their community.
Their menu offers traditional Hawaiian poke bowls made with fresh, locally sourced ingredients bursting with tropical flavors. Each bite is a delicious journey to paradise. The brand needed a brand identity strategy that highlighted their vibrant and authentic food while emphasizing the couple's heritage and homeland.
Business Tagline: "A taste of Aloha"
SOLUTION
To meet the brief, I chose a bright and vibrant direction, guided by the Hawaiian ethos of "Aloha." The mission, vision, and values of Pono Poke needed to capture the essence of honouring one's heritage, celebrating traditional authentic food, and respecting nature through sustainable ingredients sourcing.
The logo reflects the responsible and local sourcing of sea ingredients for the bowls and its connection to Pono Poke - through the visual of a fish fin in the word mark and brand-mark and the bright colours highlight the vibrancy of their poke bowl ingredients and the colourful essence of tropical Hawaii.
branding graphicdesigner logo illustrator packaging…CLIENT CHALLENGE
Leilani and Akamu are the proud owners of Pono Poke, a food truck that brings the authentic flavors of Hawaii to the streets of San Diego. As a husband and wife team from Hawaii, they are passionate about sharing the tastes of their homeland with their community.
Their menu offers traditional Hawaiian poke bowls made with fresh, locally sourced ingredients bursting with tropical flavors. Each bite is a delicious journey to paradise. The brand needed a brand identity strategy that highlighted their vibrant and authentic food while emphasizing the couple's heritage and homeland.
Business Tagline: "A taste of Aloha"
SOLUTION
To meet the brief, I chose a bright and vibrant direction, guided by the Hawaiian ethos of "Aloha." The mission, vision, and values of Pono Poke needed to capture the essence of honouring one's heritage, celebrating traditional authentic food, and respecting nature through sustainable ingredients sourcing.
The logo reflects the responsible and local sourcing of sea ingredients for the bowls and its connection to Pono Poke - through the visual of a fish fin in the word mark and brand-mark and the bright colours highlight the vibrancy of their poke bowl ingredients and the colourful essence of tropical Hawaii.
branding graphicdesigner logo illustrator packagingWW…
Promotional merchandise design
CLIENT CHALLENGE
Yanos, also known as Amapiano, is a popular music genre from South Africa that has gained global recognition. 1050 Film and production house requested a collaboration on the creation of a brand identity for their documentary titled The "Yanos" documentary - a documentary series that explores this music sub-genre from the perspective of pioneering DJs, artists, and industry stakeholders.
SOLUTION
The documentary targets a specific demographic of music enthusiasts, aged between 18 to 35 years old, known as 'groovists' from low to high-income households in South Africa.
It aims to showcase the unique sounds and youthful spirit of the Yanos music genre while reflecting an impactful and memorable brand identity and aesthetic.
I decided to incorporates bright and playful colours that emanate the energetic vibrations of South African street culture and highlight the piano strings and notes as a primary reference throughout the brand identity.
branddesign pattern merchandise…CLIENT CHALLENGE
Yanos, also known as Amapiano, is a popular music genre from South Africa that has gained global recognition. 1050 Film and production house requested a collaboration on the creation of a brand identity for their documentary titled The "Yanos" documentary - a documentary series that explores this music sub-genre from the perspective of pioneering DJs, artists, and industry stakeholders.
SOLUTION
The documentary targets a specific demographic of music enthusiasts, aged between 18 to 35 years old, known as 'groovists' from low to high-income households in South Africa.
It aims to showcase the unique sounds and youthful spirit of the Yanos music genre while reflecting an impactful and memorable brand identity and aesthetic.
I decided to incorporates bright and playful colours that emanate the energetic vibrations of South African street culture and highlight the piano strings and notes as a primary reference throughout the brand identity.
branddesign pattern merchandiseWW…
Inwele Zam hair brand
Digital illustrations
gif illustrator…Digital illustrations
gif illustratorWW…
Digital portrait commission
illustrator fashionillustration
One thing about me...Illustration and drawing is my Super Power, no amount of Kryptonite could ever weaken this secret sauce of mine! MySafeSpace SparksJoy…illustrator fashionillustration
One thing about me...Illustration and drawing is my Super Power, no amount of Kryptonite could ever weaken this secret sauce of mine! MySafeSpace SparksJoyWW…
Brand Identity Design
CLIENT CHALLENGE
Jane is a 30-year-old woman who has spent most of her life in Florida, USA. Despite her fear of water, she made the decision to tackle her fear and learn how to swim. She went on to establish an adult swim school to assist others in facing their fears, discovering the pleasures of swimming, and empowering themselves during the sessions.
Business Tagline: “Dive into Confidence, Dive into Life”
SOLUTION
I opted for a playful approach to the brand identity, drawing inspiration from swim fins/flippers. These fins are commonly used to enhance and accelerate one's swimming performance.
With this in mind, the brand aims to encourage adult swimmers to enrol in the academy, where they can confidently pursue their swimming goals under the guidance of Jane and her team.
The colour palette features shades that evoke water, optimism, adventure, and growth, all of which are qualities that one would seek when learning a new skill such as swimming.…CLIENT CHALLENGE
Jane is a 30-year-old woman who has spent most of her life in Florida, USA. Despite her fear of water, she made the decision to tackle her fear and learn how to swim. She went on to establish an adult swim school to assist others in facing their fears, discovering the pleasures of swimming, and empowering themselves during the sessions.
Business Tagline: “Dive into Confidence, Dive into Life”
SOLUTION
I opted for a playful approach to the brand identity, drawing inspiration from swim fins/flippers. These fins are commonly used to enhance and accelerate one's swimming performance.
With this in mind, the brand aims to encourage adult swimmers to enrol in the academy, where they can confidently pursue their swimming goals under the guidance of Jane and her team.
The colour palette features shades that evoke water, optimism, adventure, and growth, all of which are qualities that one would seek when learning a new skill such as swimming.WW…
Website Design
CLIENT CHALLENGE
Kekana Hlatshwayo Radebe Attorneys (KHR) is a successful black female-owned legal firm that offers practical and efficient legal services to both corporate and walk-in clients. However, after 20 years of growth and development, the firm needed to reevaluate its strategic objectives and align them with its new vision. To achieve this, they approached me to help conceptualise and implement their new corporate identity and new website design.…CLIENT CHALLENGE
Kekana Hlatshwayo Radebe Attorneys (KHR) is a successful black female-owned legal firm that offers practical and efficient legal services to both corporate and walk-in clients. However, after 20 years of growth and development, the firm needed to reevaluate its strategic objectives and align them with its new vision. To achieve this, they approached me to help conceptualise and implement their new corporate identity and new website design.WW…
Rebranding Project
CLIENT CHALLENGE
Kekana Hlatshwayo Radebe Attorneys (KHR) is a successful black female-owned legal firm that offers practical and efficient legal services to both corporate and walk-in clients. However, after 20 years of growth and development, the firm needed to reevaluate its strategic objectives and align them with its new vision. To achieve this, they approached me to help conceptualise and implement their new corporate identity.
SOLUTION
Through a collaborative brand strategy session with the core stakeholders, we were able to identify KHR's brand purpose and values, their brand positioning, and brand persona. My solution was to create a sense of pride and African identity that depicts equal representation and breaks stigmas.
I achieved this by designing a bold brand identity that made references to art histo- ry, such as the rock art paintings of the Xam people and the style of Henri Matisse's earlier paintings. It is a femme-African ode to "Lady Justice," a well-known legal/law reference.
Deliverable’s: Logo design, corporate identity, brand strategy…CLIENT CHALLENGE
Kekana Hlatshwayo Radebe Attorneys (KHR) is a successful black female-owned legal firm that offers practical and efficient legal services to both corporate and walk-in clients. However, after 20 years of growth and development, the firm needed to reevaluate its strategic objectives and align them with its new vision. To achieve this, they approached me to help conceptualise and implement their new corporate identity.
SOLUTION
Through a collaborative brand strategy session with the core stakeholders, we were able to identify KHR's brand purpose and values, their brand positioning, and brand persona. My solution was to create a sense of pride and African identity that depicts equal representation and breaks stigmas.
I achieved this by designing a bold brand identity that made references to art histo- ry, such as the rock art paintings of the Xam people and the style of Henri Matisse's earlier paintings. It is a femme-African ode to "Lady Justice," a well-known legal/law reference.
Deliverable’s: Logo design, corporate identity, brand strategyWW…
Branding Design
Client:
Tsogang Thanyani Tlhlalefang (TTT) provides young minds, professionals and senior citizens tools to help improve their confidence within various areas in their lives. Their aim is to assist with the preparation of either their educational direction, career paths and mental health.
TTT applies holistic psychometric assessment techniques, providing health and wellness counselling for people facing personal difficulties.
Psychometric assessment Services: School readiness, psycho-educational tools, subject choice guidance, career guidance and concessions.
Counseling Services: Individual counseling, teenage
counseling, young adult counseling, trauma and grief
counselling and stress and anxiety support.
Deliverable’s: Logo design, business card, promotional brochure, social media posts…Client:
Tsogang Thanyani Tlhlalefang (TTT) provides young minds, professionals and senior citizens tools to help improve their confidence within various areas in their lives. Their aim is to assist with the preparation of either their educational direction, career paths and mental health.
TTT applies holistic psychometric assessment techniques, providing health and wellness counselling for people facing personal difficulties.
Psychometric assessment Services: School readiness, psycho-educational tools, subject choice guidance, career guidance and concessions.
Counseling Services: Individual counseling, teenage
counseling, young adult counseling, trauma and grief
counselling and stress and anxiety support.
Deliverable’s: Logo design, business card, promotional brochure, social media postsWW…
Campaign Branding
Client: Heineken Beverages(Bev.), South Africa
The Brief:
Heineken Beverages is preparing to launch their 2022 Festive Road Safety campaign called "S'fika Sonke" which translates to "We all arrive safely". The campaign aims to encourage motorists and consumers to avoid speeding, drinking and driving, and to take regular breaks while driving. The pilot campaign will consist of three routes with six predetermined stops for consumers.
The consumer journey starts from taxi ranks. The incentive for following the campaign's rules is the opportunity to win prizes.
At each stop, brand ambassadors will be present to encourage consumers to register for the campaign. The campaign will be promoted from taxi ranks and forecourts.
SOLUTION
The design response to the brief was a minimalist visual approach that used simple iconography to represent the three main focus points of the campaign. Clear illustrations and icons ensured that the consumer could easily spot the brand ambassadors and campaign communications along their routes.
The main campaign logo incorporated the map pin icon to highlight the destination aspect of long-distance traveling.
Campaign roll-out: https://www.twine.net/signin webdesigner…Client: Heineken Beverages(Bev.), South Africa
The Brief:
Heineken Beverages is preparing to launch their 2022 Festive Road Safety campaign called "S'fika Sonke" which translates to "We all arrive safely". The campaign aims to encourage motorists and consumers to avoid speeding, drinking and driving, and to take regular breaks while driving. The pilot campaign will consist of three routes with six predetermined stops for consumers.
The consumer journey starts from taxi ranks. The incentive for following the campaign's rules is the opportunity to win prizes.
At each stop, brand ambassadors will be present to encourage consumers to register for the campaign. The campaign will be promoted from taxi ranks and forecourts.
SOLUTION
The design response to the brief was a minimalist visual approach that used simple iconography to represent the three main focus points of the campaign. Clear illustrations and icons ensured that the consumer could easily spot the brand ambassadors and campaign communications along their routes.
The main campaign logo incorporated the map pin icon to highlight the destination aspect of long-distance traveling.
Campaign roll-out: https://www.twine.net/signin webdesignerWW…
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