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Campaign Configuration: - Create and configure advertising campaigns in Google Ads, Facebook Ads, Linked In Ads, TikTok Ads - Define the account structure, including campaigns, ad groups, ads and keywords. Keyword Research and Selection: Google Ads - Conduct keyword research to identify the most relevant and effective ones. - Select and manage negative keywords to optimize the relevance of ads. Ad Optimization: - Create attractive and relevant ads that comply with Google guidelines. - Conduct A/B tests to evaluate different ad versions and select the most effective ones. Offer and Budget Management: - Establish and adjust bidding strategies to maximize return on investment (ROI). - Monitor and adjust campaign budgets to ensure efficient spending. Performance Monitoring and Analysis: - Use Google Analytics and other tools to monitor campaign performance. - Analyze key metrics such as cost per click (CPC), click-through rate (CTR), conversion rate and return on investment (ROI). o Google Ads Professional o Analytics – Tag Manager – Looker Studio o Facebook Ads Professional o DV360 – Programmatic - Supermetricks o Amazon Ads o Tik Tok Ads o Excel – Power Point - Word…Campaign Configuration: - Create and configure advertising campaigns in Google Ads, Facebook Ads, Linked In Ads, TikTok Ads - Define the account structure, including campaigns, ad groups, ads and keywords. Keyword Research and Selection: Google Ads - Conduct keyword research to identify the most relevant and effective ones. - Select and manage negative keywords to optimize the relevance of ads. Ad Optimization: - Create attractive and relevant ads that comply with Google guidelines. - Conduct A/B tests to evaluate different ad versions and select the most effective ones. Offer and Budget Management: - Establish and adjust bidding strategies to maximize return on investment (ROI). - Monitor and adjust campaign budgets to ensure efficient spending. Performance Monitoring and Analysis: - Use Google Analytics and other tools to monitor campaign performance. - Analyze key metrics such as cost per click (CPC), click-through rate (CTR), conversion rate and return on investment (ROI). o Google Ads Professional o Analytics – Tag Manager – Looker Studio o Facebook Ads Professional o DV360 – Programmatic - Supermetricks o Amazon Ads o Tik Tok Ads o Excel – Power Point - Word

Mateo Rojas

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Available to hire

Campaign Configuration:

Create and configure advertising campaigns in Google Ads, Facebook Ads, Linked In Ads, TikTok Ads
Define the account structure, including campaigns, ad groups, ads and keywords.

Keyword Research and Selection: Google Ads

Ad Optimization:

Create attractive and relevant ads that comply with Google guidelines.
Conduct A/B tests to evaluate different ad versions and select the most effective ones.

Offer and Budget Management:

Performance Monitoring and Analysis:

Use Google Analytics and other tools to monitor campaign performance.
Analyze key metrics such as cost per click (CPC), click-through rate (CTR), conversion rate and return on investment (ROI).

o Google Ads Professional

o Analytics – Tag Manager – Looker Studio
o Facebook Ads Professional
o DV360 – Programmatic - Supermetricks
o Amazon Ads

o Tik Tok Ads
o Excel – Power Point - Word