Digital Marketer, WordPress Developer, Content Creator With over 20 years of experience in marketing and business development, I have a proven track record of driving growth and profitability across diverse industries. From launching new products to developing integrated marketing campaigns and managing cross-functional teams, I excel at creating and executing marketing strategies that achieve business objectives. As a marketing and business development professional, I have expertise in a range of areas, including: Marketing strategy development and execution Branding and positioning Lead generation and conversion Customer relationship management Sales and revenue growth Product launch and promotion Event planning and management Market research and analysis Digital marketing and e-commerce I am confident that my experience, skills, and achievements make me an excellent candidate for marketing roles that require creativity, strategic thinking, and a results-driven approach.…

Maxbarrett

Digital Marketer, WordPress Developer, Content Creator With over 20 years of experience in marketing and business development, I have a proven track record of driving growth and profitability across diverse industries. From launching new products to developing integrated marketing campaigns and managing cross-functional teams, I excel at creating and executing marketing strategies that achieve business objectives. As a marketing and business development professional, I have expertise in a range of areas, including: Marketing strategy development and execution Branding and positioning Lead generation and conversion Customer relationship management Sales and revenue growth Product launch and promotion Event planning and management Market research and analysis Digital marketing and e-commerce I am confident that my experience, skills, and achievements make me an excellent candidate for marketing roles that require creativity, strategic thinking, and a results-driven approach.…

Available to hire

Digital Marketer, WordPress Developer, Content Creator

With over 20 years of experience in marketing and business development, I have a proven track record of driving growth and profitability across diverse industries. From launching new products to developing integrated marketing campaigns and managing cross-functional teams, I excel at creating and executing marketing strategies that achieve business objectives.

As a marketing and business development professional, I have expertise in a range of areas, including:
Marketing strategy development and execution
Branding and positioning
Lead generation and conversion
Customer relationship management
Sales and revenue growth
Product launch and promotion
Event planning and management
Market research and analysis
Digital marketing and e-commerce

I am confident that my experience, skills, and achievements make me an excellent candidate for marketing roles that require creativity, strategic thinking, and a results-driven approach.

See more

Skills

Fr
Freelance Gig
AI
AI Collection (Audio)
AI
AI Collection (Video)
AI
AI Data Labelling

Experience Level

Freelance Gig
Expert
AI Collection (Audio)
Expert
AI Collection (Video)
Expert
AI Data Labelling
Beginner

Language

English
Fluent
Spanish; Castilian
Intermediate

Education

Bachelors of Science - Biology at University of Southern California
May 1, 1998
Minor in BioMedical Ethics, Thematic Options Honors Student
Certificate Technology Entrepreneurship: Lab to Market at HarvardX
November 14, 2024

Qualifications

Manager, Marketing & Graphic Department - Phenomenex Inc
May 19, 1998 - December 17, 2004
Directed a 31-member team in marketing, product, and brand management, as well as support staff. Orchestrated trade shows, oversaw the production of a 400-page catalog, and managed advertising and sales promotion. Led planning and stocking activities, actively contributing to successful product launches. Established a global presence in 98 countries, achieving reported sales of $160 million (street value $500 million). Played a pivotal role in enhancing Phenomenex's market visibility and successfully introducing new products.
Freelance - Various Projects
January 1, 2005 - December 14, 2008
Phenomenex Inc. - Torrance, CA Developed a comprehensive 100-page Project Charter for a new corporate/product website and E-commerce portal, aligning business goals and ensuring seamless integration. Lifestream - San Bernardino Demonstrated new technologies for rapid site development, fostering integration with legacy systems for stakeholder evaluation. Concurrently, increased onsite blood drives by 15% through partnerships with local businesses and corporations. Various Freelance Projects (Overlapping) Engaged in long-term projects, including collaborations with notable clients such as Playboy Centerfold Sarah Kozer, the Monk TV show, Fighting Tommy Riley movie, Toshiba, personal care product companies, and fashion designers. Successfully managed overlapping timelines, delivering high-quality designs and ensuring the realization of clients' visions.
Manager, Client Development Z57 Academy - Z57 Inc
March 1, 2009 - February 14, 2014
Elevated to a leadership role overseeing customer service operations and client development. Led the inbound call center, managing customer service, retention efforts, and comprehensive training programs. Spearheaded revolutionary changes that contributed to transforming the BBB rating from F- to A+. Orchestrated the success of the Z57 Academy, including employee training, manuals, and customer education. Pioneered innovative website tools, enhancing user experience and customer satisfaction.
Business Development - Swag & Sage
November 1, 2014 - September 1, 2017
Established partnerships with wholesale producers, securing favorable pricing and distribution contracts for men's personal care products, including razors, lotions, and aftershaves. Orchestrated the development of a robust e-commerce platform featuring 200 items, leveraging WordPress and WooCommerce. Integrated seamlessly with major online retailers like Google, Amazon, eBay, and Walmart. Applied advanced coding skills in CSS, Ajax, and JavaScript to tailor the website design, ensuring a unique and engaging user experience.
Freelance - Various Projects
February 1, 2014 - December 14, 2020
Milan Institute Career College Orchestrated the only successful open house event across 19 campuses, showcasing the institute's offerings to prospective students and fostering a positive atmosphere. Spearheaded a high school college event, enabling students to gain insights into college life and educational opportunities, contributing to the institute's outreach and community engagement. AppStar Financial Lead Conversion: Achieved +75% closing rate on cold-called leads, transferring them to underwriters for onboarding related to merchant services, loans, and marketing tools. Training and Onboarding: Led the training for new hires, focusing on on-phone/off-phone techniques and duties, and implemented a new CRM system. Engagement Initiatives: Created dynamic animated PowerPoint for a Ping Pong tournament, fostering a positive workplace culture and shared on social media. Teachers Retirement Services Contract Position, Conducted cold calls, scheduled appointments, and managed direct mail campaigns in a contract position. Successfully rescheduled missed appointments, conceived impactful e-blasts, resulting in a $60,000 boost to the yearly sales projection. Played a crucial role in getting the company back on track to hit the annual sales goal.
Digital Marketing / Business Development = Afrobeats Africa
February 14, 2024 - January 1, 2024
Performance Festival Marvel: Orchestrated dynamic social media marketing, press/media campaigns, and ticketing operations for Gambia's fastest-growing performance festival, now celebrating its triumphant 3rd year. Showcased top-tier hip-hop and pop artists, transforming the festival into a cultural phenomenon. Record Label Pioneer: Founded West Africa's premier record label, crafting a targeted social media marketing strategy that fueled rapid growth. Engineered web assets for lead generation, customer capture, and robust growth, while seamlessly distributing music across 130+ online stores, catering to the local market's affordability. Streaming Revolution: Spearheaded the development and marketing behind the launch of West Africa's inaugural music streaming platform. Elevated the regional music scene by exclusively showcasing West African talent, marking a revolutionary stride in the industry.

Industry Experience

Real Estate & Construction, Travel & Hospitality, Software & Internet, Life Sciences, Financial Services, Media & Entertainment, Education, Professional Services, Consumer Goods
    uniE608 YounaLuv Social Media Video Promotion
    A CELEBRATION OF MUSIC, Culture, AND COMMUNITY YounaLuv is not just a music festival; it's a vibrant celebration of culture, talent, and community spirit. Nestled in the heart of Youna Village, The Gambia, this event promises an unforgettable experience for attendees of all ages. From lively performances to educational exhibits and uproarious comedy, YounaLuv brings together a diverse array of entertainment and activities. Learn more at https://www.twine.net/signin video advert videoeditor…
    uniE608 YounaLuv Social Media Video Promotion
    A CELEBRATION OF MUSIC, Culture, AND COMMUNITY YounaLuv is not just a music festival; it's a vibrant celebration of culture, talent, and community spirit. Nestled in the heart of Youna Village, The Gambia, this event promises an unforgettable experience for attendees of all ages. From lively performances to educational exhibits and uproarious comedy, YounaLuv brings together a diverse array of entertainment and activities. Learn more at https://www.twine.net/signin video advert videoeditor…
    uniE608 Sleepless Nights
    "Sleepless Nights" is a powerful and moving poem about the struggles of insomnia. The poem is both personal and universal, and it will resonate with anyone who has ever experienced sleepless nights. The speaker is haunted by his past, and he believes that his insomnia is a gift from his ancestors, who are trying to help him understand the world around him. The speaker is also hopeful about the future, and he believes that he will use his insomnia to help him make a difference in the world. Awards: -Best Short Film, La Boheme Film Festival, Russia 2023 Through his spoken word poetry, Muhammed Dibbasey depicts a young man's struggles with failure, opportunity, and success in Gambia. His four poems, titled Sleepless Nights, They Say, Attitude, and I Like Words, express hope, frustration, of a young adult seeking to find opportunity, understand of the world, and to some extent the impacts of Gambia's history of the slave trade and colonialism. Sleepless Nights has already garnered recognition on the Internet Movie Database (IMDb) for Dibbasey's work in writing and executive producing the four short films, of which the video was co-produced by Cellular Vibrations and MaximillianGroup. video filmdirector videoeditor…
    uniE608 Attitude
    "Attitude" is a powerful and thought-provoking piece of spoken word poetry. The speaker seems to be struggling with a sense of powerlessness and lack of control. They feel like they have no rights and that they are at the mercy of others. However, they are also determined to stand up for themselves and to not be taken advantage of. The poem is a reminder that we all have the power to choose our attitude, even in the face of adversity. Through his spoken word poetry, Muhammed Dibbasey depicts a young man's struggles with failure, opportunity, and success in Gambia. His four poems, titled Sleepless Nights, They Say, Attitude, and I Like Words, express hope, frustration, of a young adult seeking to find opportunity, understand of the world, and to some extent the impacts of Gambia's history of the slave trade and colonialism. Sleepless Nights has already garnered recognition on the Internet Movie Database (IMDb) for Dibbasey's work in writing and executive producing the four short films, of which the video was co-produced by Cellular Vibrations and MaximillianGroup. video videoeditor filmdirector…