Available to hire
Digital Marketer, WordPress Developer, Content Creator
With over 20 years of experience in marketing and business development, I have a proven track record of driving growth and profitability across diverse industries. From launching new products to developing integrated marketing campaigns and managing cross-functional teams, I excel at creating and executing marketing strategies that achieve business objectives.
As a marketing and business development professional, I have expertise in a range of areas, including:
Marketing strategy development and execution
Branding and positioning
Lead generation and conversion
Customer relationship management
Sales and revenue growth
Product launch and promotion
Event planning and management
Market research and analysis
Digital marketing and e-commerce
I am confident that my experience, skills, and achievements make me an excellent candidate for marketing roles that require creativity, strategic thinking, and a results-driven approach.
Skills
Fr
AI
AI
AI
Experience Level
Freelance Gig
Expert
AI Collection (Audio)
Expert
AI Collection (Video)
Expert
AI Data Labelling
Beginner
Language
English
Fluent
Spanish; Castilian
Intermediate
Education
Bachelors of Science - Biology at University of Southern California
May 1, 1998Minor in BioMedical Ethics, Thematic Options Honors Student
Certificate Technology Entrepreneurship: Lab to Market at HarvardX
November 14, 2024Qualifications
Manager, Marketing & Graphic Department - Phenomenex Inc
May 19, 1998 - December 17, 2004Directed a 31-member team in marketing, product, and brand management, as well as support staff.
Orchestrated trade shows, oversaw the production of a 400-page catalog, and managed advertising and sales promotion.
Led planning and stocking activities, actively contributing to successful product launches.
Established a global presence in 98 countries, achieving reported sales of $160 million (street value $500 million).
Played a pivotal role in enhancing Phenomenex's market visibility and successfully introducing new products.
Freelance - Various Projects
January 1, 2005 - December 14, 2008Phenomenex Inc. - Torrance, CA
Developed a comprehensive 100-page Project Charter for a new corporate/product website and E-commerce portal, aligning business goals and ensuring seamless integration.
Lifestream - San Bernardino
Demonstrated new technologies for rapid site development, fostering integration with legacy systems for stakeholder evaluation. Concurrently, increased onsite blood drives by 15% through partnerships with local businesses and corporations.
Various Freelance Projects (Overlapping)
Engaged in long-term projects, including collaborations with notable clients such as Playboy Centerfold Sarah Kozer, the Monk TV show, Fighting Tommy Riley movie, Toshiba, personal care product companies, and fashion designers.
Successfully managed overlapping timelines, delivering high-quality designs and ensuring the realization of clients' visions.
Manager, Client Development Z57 Academy - Z57 Inc
March 1, 2009 - February 14, 2014Elevated to a leadership role overseeing customer service operations and client development.
Led the inbound call center, managing customer service, retention efforts, and comprehensive training programs.
Spearheaded revolutionary changes that contributed to transforming the BBB rating from F- to A+.
Orchestrated the success of the Z57 Academy, including employee training, manuals, and customer education.
Pioneered innovative website tools, enhancing user experience and customer satisfaction.
Business Development - Swag & Sage
November 1, 2014 - September 1, 2017Established partnerships with wholesale producers, securing favorable pricing and distribution contracts for men's personal care products, including razors, lotions, and aftershaves.
Orchestrated the development of a robust e-commerce platform featuring 200 items, leveraging WordPress and WooCommerce. Integrated seamlessly with major online retailers like Google, Amazon, eBay, and Walmart.
Applied advanced coding skills in CSS, Ajax, and JavaScript to tailor the website design, ensuring a unique and engaging user experience.
Freelance - Various Projects
February 1, 2014 - December 14, 2020Milan Institute Career College
Orchestrated the only successful open house event across 19 campuses, showcasing the institute's offerings to prospective students and fostering a positive atmosphere.
Spearheaded a high school college event, enabling students to gain insights into college life and educational opportunities, contributing to the institute's outreach and community engagement.
AppStar Financial
Lead Conversion: Achieved +75% closing rate on cold-called leads, transferring them to underwriters for onboarding related to merchant services, loans, and marketing tools.
Training and Onboarding: Led the training for new hires, focusing on on-phone/off-phone techniques and duties, and implemented a new CRM system.
Engagement Initiatives: Created dynamic animated PowerPoint for a Ping Pong tournament, fostering a positive workplace culture and shared on social media.
Teachers Retirement Services
Contract Position, Conducted cold calls, scheduled appointments, and managed direct mail campaigns in a contract position.
Successfully rescheduled missed appointments, conceived impactful e-blasts, resulting in a $60,000 boost to the yearly sales projection.
Played a crucial role in getting the company back on track to hit the annual sales goal.
Digital Marketing / Business Development = Afrobeats Africa
February 14, 2024 - January 1, 2024Performance Festival Marvel:
Orchestrated dynamic social media marketing, press/media campaigns, and ticketing operations for Gambia's fastest-growing performance festival, now celebrating its triumphant 3rd year.
Showcased top-tier hip-hop and pop artists, transforming the festival into a cultural phenomenon.
Record Label Pioneer:
Founded West Africa's premier record label, crafting a targeted social media marketing strategy that fueled rapid growth.
Engineered web assets for lead generation, customer capture, and robust growth, while seamlessly distributing music across 130+ online stores, catering to the local market's affordability.
Streaming Revolution:
Spearheaded the development and marketing behind the launch of West Africa's inaugural music streaming platform.
Elevated the regional music scene by exclusively showcasing West African talent, marking a revolutionary stride in the industry.
Industry Experience
Real Estate & Construction, Travel & Hospitality, Software & Internet, Life Sciences, Financial Services, Media & Entertainment, Education, Professional Services, Consumer Goods
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