With 15 years of international experience in creative advertising and award-winning Social & Influencer campaigns, I’ve led impactful initiatives for over 100 clients across 12 countries. These clients include renowned brands such as Lipton Ice Tea, Meta, Spotify, Revolut, Disney, Versace, LOEWE, Guerlain, Get Your Guide, Sonos, Clarks, Xiaomi, and Boots. At Billion Dollar Boy (BDB), I co-founded MUSE, an Innovation Unit dedicated to exploring cutting-edge creative tools and driving the evolution of the creator economy.…With 15 years of international experience in creative advertising and award-winning Social & Influencer campaigns, I’ve led impactful initiatives for over 100 clients across 12 countries. These clients include renowned brands such as Lipton Ice Tea, Meta, Spotify, Revolut, Disney, Versace, LOEWE, Guerlain, Get Your Guide, Sonos, Clarks, Xiaomi, and Boots. At Billion Dollar Boy (BDB), I co-founded MUSE, an Innovation Unit dedicated to exploring cutting-edge creative tools and driving the evolution of the creator economy.WWW…
With 15 years of international experience in creative advertising and award-winning Social & Influencer campaigns, I’ve led impactful initiatives for over 100 clients across 12 countries. These clients include renowned brands such as Lipton Ice Tea, Meta, Spotify, Revolut, Disney, Versace, LOEWE, Guerlain, Get Your Guide, Sonos, Clarks, Xiaomi, and Boots. At Billion Dollar Boy (BDB), I co-founded MUSE, an Innovation Unit dedicated to exploring cutting-edge creative tools and driving the evolution of the creator economy.…With 15 years of international experience in creative advertising and award-winning Social & Influencer campaigns, I’ve led impactful initiatives for over 100 clients across 12 countries. These clients include renowned brands such as Lipton Ice Tea, Meta, Spotify, Revolut, Disney, Versace, LOEWE, Guerlain, Get Your Guide, Sonos, Clarks, Xiaomi, and Boots. At Billion Dollar Boy (BDB), I co-founded MUSE, an Innovation Unit dedicated to exploring cutting-edge creative tools and driving the evolution of the creator economy.WWWW…
Available to hire
With 15 years of international experience in creative advertising and award-winning Social & Influencer campaigns, I’ve led impactful initiatives for over 100 clients across 12 countries. These clients include renowned brands such as Lipton Ice Tea, Meta, Spotify, Revolut, Disney, Versace, LOEWE, Guerlain, Get Your Guide, Sonos, Clarks, Xiaomi, and Boots. At Billion Dollar Boy (BDB), I co-founded MUSE, an Innovation Unit dedicated to exploring cutting-edge creative tools and driving the evolution of the creator economy.
Skills
See more
Experience Level
AI Chatbot
Expert
Facebook
Expert
Instagram
Expert
Microsoft Office
Expert
Microsoft Powerpoint
Expert
Microsoft Word
Expert
Stock Image
Expert
Tiktok
Expert
YouTube
Expert
Email Marketing
Expert
Branding
Expert
Microsoft Excel
Expert
Pinterest
Expert
HTML5
Intermediate
Language
English
Fluent
French
Fluent
Education
Master's degree, Digital marketing and social media at Sup de Pub, Paris
June 15, 2014 - June 15, 2014Qualifications
🥇 Best Fashion & Beauty - LOEWE x Meta Squeeze Bag - Gold - Influencer Marketing Awards 2024
November 18, 2024 - July 18, 2024🥇 Lipton Pass the Sunshine - Gold - Influencer Marketing Awards 2024
November 18, 2024 - July 15, 2024🥇 Best Use of Video - LOEWE x Meta Squeeze Bag - Gold - Glossy Fashion & Luxury Awards
November 18, 2024 - November 18, 2024Industry Experience
Media & Entertainment
Versace - New digital artist campaign
The ‘New Digital Artists’ campaign was an exploration into new technologies and their influence on the creator community. The goal was to lean into creators who are using generative AI as a muse, to showcase the Versace product in a way it had never been seen before.
The Campaign:
We tasked 25 digital creators to create Generative AI-generated and digital content inspired by the brand new Greca Goddess Top Handle Handbag.
The creators interpreted the Greca Goddess Handbag through their own lens & in turn introduced the brand to their audience in a new way. The bag was at the forefront of the content but their creativity & imagination took centre stage.
Thanks to the success of this campaign, Versace is now working with us on season 2 of the ‘New Digital Artists.’
The results:
With just six pieces of content, featuring four unique creators, the campaign racked up an impressive 28 million reel plays and 29 million total Instagram impressions, and reached over 10.4 million viewers. Engagement soared at 10%, a testament to the captivating nature of the content. And the cost? A remarkably efficient $2.86 CPM. This campaign achieved more with less, squeezing maximum impact from every dollar spent.…The ‘New Digital Artists’ campaign was an exploration into new technologies and their influence on the creator community. The goal was to lean into creators who are using generative AI as a muse, to showcase the Versace product in a way it had never been seen before.
The Campaign:
We tasked 25 digital creators to create Generative AI-generated and digital content inspired by the brand new Greca Goddess Top Handle Handbag.
The creators interpreted the Greca Goddess Handbag through their own lens & in turn introduced the brand to their audience in a new way. The bag was at the forefront of the content but their creativity & imagination took centre stage.
Thanks to the success of this campaign, Versace is now working with us on season 2 of the ‘New Digital Artists.’
The results:
With just six pieces of content, featuring four unique creators, the campaign racked up an impressive 28 million reel plays and 29 million total Instagram impressions, and reached over 10.4 million viewers. Engagement soared at 10%, a testament to the captivating nature of the content. And the cost? A remarkably efficient $2.86 CPM. This campaign achieved more with less, squeezing maximum impact from every dollar spent.WWWWWWWW…
LIPTON ICE TEA - Pass the Sunshine
Lipton Ice Tea tasked us to produce a larger-than-life OOH and TikTok social campaign with the goal of reaching 100% of 18-35 year olds in Australia on TikTok. So, we created the brand’s first-ever creator-led billboard campaign that helped ‘bring the sunshine’ of Lipton Ice Tea to the streets of Melbourne.
The Campaign:
This campaign was centred around a bespoke sunshine anthem, written and performed by Australian comedic music creator Matt Storer, which became the core of the content.
We first used creators to make the campaign locally relevant by handpicking creators with strong Melbourne audiences who helped us understand local habits and needs. This unique approach made creators part of the planning process, not just execution.
The campaign featured 11 of Australia’s top creators, followed by the 'Sunshine Squad' participating in Melbourne's largest digital OOH billboard experience, driving engagement through duets and remixes.
The results:
From the 11 pieces of creator content, we recieved 9.2 million views. In addition, Lipton saw a 15% sales increase during the campaign period.The brand reached 100% of all 18-35 year-old Australians active on TikTok while achieving a low CPM of only £1.93.…Lipton Ice Tea tasked us to produce a larger-than-life OOH and TikTok social campaign with the goal of reaching 100% of 18-35 year olds in Australia on TikTok. So, we created the brand’s first-ever creator-led billboard campaign that helped ‘bring the sunshine’ of Lipton Ice Tea to the streets of Melbourne.
The Campaign:
This campaign was centred around a bespoke sunshine anthem, written and performed by Australian comedic music creator Matt Storer, which became the core of the content.
We first used creators to make the campaign locally relevant by handpicking creators with strong Melbourne audiences who helped us understand local habits and needs. This unique approach made creators part of the planning process, not just execution.
The campaign featured 11 of Australia’s top creators, followed by the 'Sunshine Squad' participating in Melbourne's largest digital OOH billboard experience, driving engagement through duets and remixes.
The results:
From the 11 pieces of creator content, we recieved 9.2 million views. In addition, Lipton saw a 15% sales increase during the campaign period.The brand reached 100% of all 18-35 year-old Australians active on TikTok while achieving a low CPM of only £1.93.WWWWWWWW…
LOEWE - Squeeze Bag Launch
When tasked with driving awareness of Loewe's new luxury bag, Squeeze, the challenge was clear: create platform-native, social-first content that not only captivates but elevates the Squeeze bag to an iconic status thought the power of digital innovation and influence.
The Campaign:
Loewe’s Squeeze bag is audacious by design, and we wanted to honor its spirit in the launch content.
Leveraging mixed media, we built a whole world around Squeeze where reality collided with magical realism.
We handpicked three fashion creators and paired them with a digital artist creator, forging a collaboration where the self-captured handbag content was remixed in a unique way.
Each collaboration celebrated the bag’s craftsmanship and heritage through playful narratives that stop thumbs on the small screen.
THE RESULTS
With just six pieces of content, featuring four unique creators, the campaign racked up an impressive 28 million reel plays and 29 million total Instagram impressions, and reached over 10.4 million viewers. Engagement soared at 10%, a testament to the captivating nature of the content. And the cost? A remarkably efficient $2.86 CPM. This campaign achieved more with less, squeezing maximum impact from every dollar spent.…When tasked with driving awareness of Loewe's new luxury bag, Squeeze, the challenge was clear: create platform-native, social-first content that not only captivates but elevates the Squeeze bag to an iconic status thought the power of digital innovation and influence.
The Campaign:
Loewe’s Squeeze bag is audacious by design, and we wanted to honor its spirit in the launch content.
Leveraging mixed media, we built a whole world around Squeeze where reality collided with magical realism.
We handpicked three fashion creators and paired them with a digital artist creator, forging a collaboration where the self-captured handbag content was remixed in a unique way.
Each collaboration celebrated the bag’s craftsmanship and heritage through playful narratives that stop thumbs on the small screen.
THE RESULTS
With just six pieces of content, featuring four unique creators, the campaign racked up an impressive 28 million reel plays and 29 million total Instagram impressions, and reached over 10.4 million viewers. Engagement soared at 10%, a testament to the captivating nature of the content. And the cost? A remarkably efficient $2.86 CPM. This campaign achieved more with less, squeezing maximum impact from every dollar spent.WWWWWWWW…
LIPTON ICE TEA X CRUEL PANCAKE
Lipton Ice Tea first-ever fashion venture with the launch of ‘That Summer Feeling’, an exclusive 25-piece clothing collection that blends Cruel Pancake’s bold designs with Lipton’s refreshing brand identity. Cruel Pancake's artistic director, Hugo Philip, led the limited edition collection, drawing inspiration from a 90s aesthetic and Lipton Ice Tea’s summer vibe.
The Campaign:
I led the project from identifying the creator-first brand we wanted to collaborate with to overseeing the entire process, including building the collection, conceptualising the pop-up event, and managing ambassador shoots and content creation.
Additionally, I orchestrated a comprehensive influencer gifting programme, distributing the collection to nearly 100 influencers across France, the UK, the Netherlands, Belgium, Australia, Poland, Turkey, and the US.
It’s was a bold statement and a call for all brands to rethink and re-centre the creators' vision to unlock new potential.
Results:
50M Organic impressions (40M organic)
127 Value ads
4,2% Videos ER
200 Posts…Lipton Ice Tea first-ever fashion venture with the launch of ‘That Summer Feeling’, an exclusive 25-piece clothing collection that blends Cruel Pancake’s bold designs with Lipton’s refreshing brand identity. Cruel Pancake's artistic director, Hugo Philip, led the limited edition collection, drawing inspiration from a 90s aesthetic and Lipton Ice Tea’s summer vibe.
The Campaign:
I led the project from identifying the creator-first brand we wanted to collaborate with to overseeing the entire process, including building the collection, conceptualising the pop-up event, and managing ambassador shoots and content creation.
Additionally, I orchestrated a comprehensive influencer gifting programme, distributing the collection to nearly 100 influencers across France, the UK, the Netherlands, Belgium, Australia, Poland, Turkey, and the US.
It’s was a bold statement and a call for all brands to rethink and re-centre the creators' vision to unlock new potential.
Results:
50M Organic impressions (40M organic)
127 Value ads
4,2% Videos ER
200 PostsWWWWWWWW…
Hire a Digital Marketer
We have the best digital marketer experts on Twine. Hire a digital marketer in Londres today.