I am a product designer with extensive experience across sectors including healthcare, education, finance, and market intelligence. My design journey began with visual and graphic design in 2016, but I fully transitioned into UX design in 2018. Since then, I have worked with various companies and startups, leading web and mobile platform projects that focus on creating user-centric solutions.
Experience
Senior Product Designer / Octave Labs
Feb 2023 - Present
At Octave Labs, I lead product design efforts, focusing on developing tools that scale and finance small-scale businesses in Africa while providing design services to startups. My role encompasses various key projects:
Recision: Designed the MVP for an AI-driven sales intelligence and automation platform, streamlining sales processes and boosting revenue predictability.
Octave Finance: Led the design of a platform enabling investments in African SMEs, while conducting research to align the company’s mission and product vision.
Grifols Plasma Donor Platform: Redesigned the platform to enhance the donor experience for over 12 million individuals across North America.
Edukoya: Created “Tosin the Wise Owl” mascot and redesigned the homework interface, improving engagement and personalization for African students.
Product Designer, Surveys & Analytics / Safiyo.ai
Aug 2021 - Jan 2023 | London, UK
I spearheaded design and research efforts at Safiyo, a SaaS platform for gathering consumer insights from emerging markets. Achievements include:
Reducing the platform’s margin of error from 18% to under 7% through design improvements.
Positioning Safiyo as a trusted tool for companies like Uber and Spotify to collect insights.
Redesigning the Survey54 system, increasing reach to over 499,000 respondents across Africa.
Prototyping solutions that helped Safiyo secure nearly $1,000,000 in seed funding.
Product Designer, Growth Associate / Medismarts
Nov 2020 - Oct 2021 | Lagos, Nigeria
As the sole designer, I worked closely with engineers on the design of an Electronic Medical Record System that served over one million patients. I also created landing pages and marketing assets that significantly contributed to user growth.
Designer (Web, Branding, & UX) / Various Startups
Jun 2019 - Present | Remote
As a freelance designer, I have worked with a range of startups on web, branding, and UX projects, including:
Grifols Donor App: Led the redesign, improving the platform to facilitate over 12 million plasma donations.
Kingmaker: Directed the branding and design strategy for a fashion business specializing in bespoke traditional and suit wear.
Kreifish: Designed a food app from start to finish, overseeing the entire UX process.
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