Creative Director and Narrative Designer with 10+ years of experience leading storytelling-driven projects across games, TV, and interactive media. Passionate about crafting immersive worlds and compelling narratives that captivate audiences and drive engagement. A proven leader in building transmedia strategies and managing cross-functional teams to deliver high-impact results, from creating scalable IPs to executing innovative new content. Whether shaping the creative vision of a global franchise or designing user-focused experiences, I bring a collaborative spirit and an eye for innovation to every project. I'm a die-hard gamer, playing everything from indie puzzlers to the biggest AAA titles. Some of my favorite titles introduce immersive worlds and tell groundbreaking stories; like Chrono Trigger, The Last of Us, TellTale's 'The Walking Dead,' What Remains of Edith Finch, etc. I've produced content with major TV studios such as NBC, Apple TV+, Warner Bros/DC, and Sony Pictures Entertainment, alongside writing, directing, and producing independent films and podcasts. Recruiter SEO Metatags • Creative Direction, Transmedia Strategy, IP Development, Narrative Design, Game Writing, AAA Game Development, Startup Leadership, Team Building, Mentorship, Cross-functional Collaboration, Stakeholder Communication, Project Management • Brand Strategy, Content Strategy, User Experience Design, Innovation Management, Global Marketing Strategy, Creative Campaign Development, Pitch Packaging, Interactive Media Development • Product Development, Cultural Insights, Creative Vision Alignment, Cinematic Storytelling, Cross-Platform Media Strategy Skills Creative & Narrative Design: Story Development, Worldbuilding, Scriptwriting, Transmedia Storytelling, Character Development, Game Narratives, Immersive World Creation, Content Strategy, Brand Identity Leadership & Strategy: Strategic Planning, Team Leadership, Budget Management, Cross Functional Collaboration, Stakeholder Relations, Talent Development,Project Management UX/UI Design: Prototyping, User Research, Wireframing, Persona Development, Usability Testing, Competitive Analysis Innovation & Insights: Marketing Analytics, Data-Driven Strategy, Audience Research, Cultural Trends Analysis, Rapid Prototyping Software Proficiency Design Tools: Figma, Adobe Creative Cloud, Illustrator, After Effects, Davinci Resolve, Final Draft, Unity, Unreal Engine, Blender, Maya Collaboration & Prototyping: Jira, Miro, Notion, Google Analytics, Microsoft Office Suite, Google Analytics Development Tools: HTML, CSS, Java, CAD

MitchB101

Creative Director and Narrative Designer with 10+ years of experience leading storytelling-driven projects across games, TV, and interactive media. Passionate about crafting immersive worlds and compelling narratives that captivate audiences and drive engagement. A proven leader in building transmedia strategies and managing cross-functional teams to deliver high-impact results, from creating scalable IPs to executing innovative new content. Whether shaping the creative vision of a global franchise or designing user-focused experiences, I bring a collaborative spirit and an eye for innovation to every project. I'm a die-hard gamer, playing everything from indie puzzlers to the biggest AAA titles. Some of my favorite titles introduce immersive worlds and tell groundbreaking stories; like Chrono Trigger, The Last of Us, TellTale's 'The Walking Dead,' What Remains of Edith Finch, etc. I've produced content with major TV studios such as NBC, Apple TV+, Warner Bros/DC, and Sony Pictures Entertainment, alongside writing, directing, and producing independent films and podcasts. Recruiter SEO Metatags • Creative Direction, Transmedia Strategy, IP Development, Narrative Design, Game Writing, AAA Game Development, Startup Leadership, Team Building, Mentorship, Cross-functional Collaboration, Stakeholder Communication, Project Management • Brand Strategy, Content Strategy, User Experience Design, Innovation Management, Global Marketing Strategy, Creative Campaign Development, Pitch Packaging, Interactive Media Development • Product Development, Cultural Insights, Creative Vision Alignment, Cinematic Storytelling, Cross-Platform Media Strategy Skills Creative & Narrative Design: Story Development, Worldbuilding, Scriptwriting, Transmedia Storytelling, Character Development, Game Narratives, Immersive World Creation, Content Strategy, Brand Identity Leadership & Strategy: Strategic Planning, Team Leadership, Budget Management, Cross Functional Collaboration, Stakeholder Relations, Talent Development,Project Management UX/UI Design: Prototyping, User Research, Wireframing, Persona Development, Usability Testing, Competitive Analysis Innovation & Insights: Marketing Analytics, Data-Driven Strategy, Audience Research, Cultural Trends Analysis, Rapid Prototyping Software Proficiency Design Tools: Figma, Adobe Creative Cloud, Illustrator, After Effects, Davinci Resolve, Final Draft, Unity, Unreal Engine, Blender, Maya Collaboration & Prototyping: Jira, Miro, Notion, Google Analytics, Microsoft Office Suite, Google Analytics Development Tools: HTML, CSS, Java, CAD

Available to hire

Creative Director and Narrative Designer with 10+ years of experience leading storytelling-driven projects across games, TV, and interactive media. Passionate about crafting immersive worlds and compelling narratives that captivate audiences and drive engagement.

A proven leader in building transmedia strategies and managing cross-functional teams to deliver high-impact results, from creating scalable IPs to executing innovative new content. Whether shaping the creative vision of a global franchise or designing user-focused experiences, I bring a collaborative spirit and an eye for innovation to every project.

I’m a die-hard gamer, playing everything from indie puzzlers to the biggest AAA titles. Some of my favorite titles introduce immersive worlds and tell groundbreaking stories; like Chrono Trigger, The Last of Us, TellTale’s ‘The Walking Dead,’ What Remains of Edith Finch, etc.

I’ve produced content with major TV studios such as NBC, Apple TV+, Warner Bros/DC, and Sony Pictures Entertainment, alongside writing, directing, and producing independent films and podcasts.

Recruiter SEO Metatags
• Creative Direction, Transmedia Strategy, IP Development, Narrative Design, Game Writing, AAA Game Development, Startup Leadership, Team Building, Mentorship, Cross-functional Collaboration, Stakeholder Communication, Project Management
• Brand Strategy, Content Strategy, User Experience Design, Innovation Management, Global Marketing Strategy, Creative Campaign Development, Pitch Packaging, Interactive Media Development
• Product Development, Cultural Insights, Creative Vision Alignment, Cinematic Storytelling, Cross-Platform Media Strategy

Skills
Creative & Narrative Design: Story Development, Worldbuilding, Scriptwriting, Transmedia Storytelling, Character Development, Game Narratives, Immersive World Creation, Content Strategy, Brand Identity
Leadership & Strategy: Strategic Planning, Team Leadership, Budget Management, Cross Functional Collaboration, Stakeholder Relations, Talent Development,Project Management
UX/UI Design: Prototyping, User Research, Wireframing, Persona Development, Usability Testing, Competitive Analysis
Innovation & Insights: Marketing Analytics, Data-Driven Strategy, Audience Research, Cultural Trends Analysis, Rapid Prototyping

Software Proficiency
Design Tools: Figma, Adobe Creative Cloud, Illustrator, After Effects, Davinci Resolve, Final Draft, Unity, Unreal Engine, Blender, Maya
Collaboration & Prototyping: Jira, Miro, Notion, Google Analytics, Microsoft Office Suite, Google Analytics
Development Tools: HTML, CSS, Java, CAD

See more

Skills

Le
Leadership
Pi
Pitch Deck
Sh
Short Film
DaVinci Resolve Studio
Figma
See more

Experience Level

Leadership
Expert
Pitch Deck
Expert
Short Film
Expert
DaVinci Resolve Studio
Expert
Figma
Expert
Adobe Illustrator
Expert
Affinity Designer
Expert
App Design
Expert
Unreal Engine 4
Intermediate
Autodesk Maya
Intermediate
Adobe After Effects
Intermediate
Unity 3D
Intermediate
See more

Language

English
Fluent
Chinese
Intermediate

Education

Bachelor of Arts at University of California, Los Angeles
September 13, 2010 - June 20, 2014
Chinese Language

Qualifications

Google UX Design Specialization
November 7, 2022 - December 4, 2024
Business of Games and Entrepreneurship
July 13, 2020 - December 4, 2020

Industry Experience

Computers & Electronics, Media & Entertainment, Government, Software & Internet, Gaming