Muhammad Moaz Zaman

Brand Designer | Social Media Manager at Freelancer

Developed and executed social media strategies and digital marketing campaigns for over 50 B2B and B2C companies, achieving a 99% client satisfaction rate. Designed responsive email marketing campaigns and landing pages for a UAE-based tourism company, improving conversion rates by 20%. Created a comprehensive digital brand experience for a Dubai-based creative agency and developed extensive brand identities for various clients, including website wireframes, visual identity, and promotional displays. Used advanced digital design tools such as Adobe Creative Suite, Figma, and AI tools to deliver client-focused, conversion-oriented design solutions.

Design Lead (Corporate) at Iqra University Karachi, Pakistan

Led a design team of 8 creatives across 4 campuses, ensuring cohesive brand messaging and flawless design output. Developed social media strategies that improved audience engagement by 25% and enhanced campaign effectiveness by 35%. Collaborated with multiple departments to align design strategies with sustainability and institutional goals. Successfully launched a new campus and business incubation center, increasing brand awareness and student engagement by 15%.

Creative Group Head at Interflow Communications Karachi, Pakistan

Led social media campaigns and landing page design for the launch of PSO's DigiCash digital platform, contributing to 100,000 sign-ups within six months. Managed multiple clients including UNICEF, GSK, and RedBull, ensuring brand alignment and on-time delivery. Mentored a team of 5 designers, improving efficiency by 30% while maintaining creative excellence and brand consistency.

Associate Creative Manager at Spectrum VML Y&R Islamabad, Pakistan

Executed 360° marketing campaigns including the 4G launch for Pakistan’s second largest telecom company, ensuring complete brand consistency.

Senior Visualizer at Bullseye DDB Karachi, Pakistan

Specialized in conceptualizing and executing 360° marketing campaigns and product packaging for various clients, including Lipton Tea, DKT International, and local fashion brands.

Freelance Marketing & Brand Designer at Freelancer

Led creative direction for 50+ brand identities and marketing campaigns, developing comprehensive visual design systems and guidelines that achieved high client satisfaction and consistent brand experiences across print and digital touchpoints. Oversaw end-to-end production, coordinating cross-functional teams and external vendors to optimize workflows and accelerate delivery for diverse briefs including digital experiences and retail collateral.

Creative Lead at Iqra University

Provided strategic creative direction and hands-on oversight for branding and campaign design across multiple campuses; developed templated visuals and a cohesive design vision; improved engagement while ensuring brand compliance across university communications.

Creative Group Head at Interflow Communications

Transformed brand insights into original identity concepts for major campaigns; developed comprehensive visual identity systems and brand guidelines; led cross-functional teams across HR, PR, admissions, and sustainability to deliver integrated communications.

Senior Visualizer at Bulls Eye DDB

Led end-to-end design operations for high-volume packaging and multi-client projects; ensured brand compliance and quality standards across major retail and consumer-packaged goods (CPG) clients; managed cross-functional collaboration with vendors to ensure timely execution.