Driving Growth, Inspiring Innovation, and Building Brands That Thrive Mohammed Naboulsi is a highly accomplished Fractional CMO, Entrepreneur, and Digital Marketing Expert with over two decades of success in transforming businesses across diverse industries. With a sharp focus on growth and innovation, Mohammed brings a wealth of experience in developing and executing data-driven strategies that fuel measurable results—from elevating brand presence to scaling operations for long-term success. As a visionary Marketing Strategist and Business Consultant, Mohammed has a proven track record of helping businesses unlock their full potential. His expertise spans a wide range of disciplines, including brand development, performance marketing, and operational scaling, ensuring that every client receives tailored solutions that align with their unique goals. Beyond his marketing expertise, Mohammed is a skilled Podcast Producer, creating engaging, high-impact content that captivates audiences and strengthens brand authority. His ability to craft compelling narratives makes him a go-to partner for businesses looking to connect with their target markets in meaningful ways. Known for his entrepreneurial mindset and collaborative approach, Mohammed is dedicated to empowering startups and established companies alike to navigate the complexities of today’s fast-evolving digital landscape. Whether you’re looking to build a brand from the ground up or accelerate your business to the next level, Mohammed’s mission is clear: to drive sustainable growth, foster innovation, and help you achieve lasting success.

Driving Growth, Inspiring Innovation, and Building Brands That Thrive Mohammed Naboulsi is a highly accomplished Fractional CMO, Entrepreneur, and Digital Marketing Expert with over two decades of success in transforming businesses across diverse industries. With a sharp focus on growth and innovation, Mohammed brings a wealth of experience in developing and executing data-driven strategies that fuel measurable results—from elevating brand presence to scaling operations for long-term success. As a visionary Marketing Strategist and Business Consultant, Mohammed has a proven track record of helping businesses unlock their full potential. His expertise spans a wide range of disciplines, including brand development, performance marketing, and operational scaling, ensuring that every client receives tailored solutions that align with their unique goals. Beyond his marketing expertise, Mohammed is a skilled Podcast Producer, creating engaging, high-impact content that captivates audiences and strengthens brand authority. His ability to craft compelling narratives makes him a go-to partner for businesses looking to connect with their target markets in meaningful ways. Known for his entrepreneurial mindset and collaborative approach, Mohammed is dedicated to empowering startups and established companies alike to navigate the complexities of today’s fast-evolving digital landscape. Whether you’re looking to build a brand from the ground up or accelerate your business to the next level, Mohammed’s mission is clear: to drive sustainable growth, foster innovation, and help you achieve lasting success.

Available to hire

Driving Growth, Inspiring Innovation, and Building Brands That Thrive

Mohammed Naboulsi is a highly accomplished Fractional CMO, Entrepreneur, and Digital Marketing Expert with over two decades of success in transforming businesses across diverse industries. With a sharp focus on growth and innovation, Mohammed brings a wealth of experience in developing and executing data-driven strategies that fuel measurable results—from elevating brand presence to scaling operations for long-term success.

As a visionary Marketing Strategist and Business Consultant, Mohammed has a proven track record of helping businesses unlock their full potential. His expertise spans a wide range of disciplines, including brand development, performance marketing, and operational scaling, ensuring that every client receives tailored solutions that align with their unique goals.

Beyond his marketing expertise, Mohammed is a skilled Podcast Producer, creating engaging, high-impact content that captivates audiences and strengthens brand authority. His ability to craft compelling narratives makes him a go-to partner for businesses looking to connect with their target markets in meaningful ways.

Known for his entrepreneurial mindset and collaborative approach, Mohammed is dedicated to empowering startups and established companies alike to navigate the complexities of today’s fast-evolving digital landscape. Whether you’re looking to build a brand from the ground up or accelerate your business to the next level, Mohammed’s mission is clear: to drive sustainable growth, foster innovation, and help you achieve lasting success.

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Skills

Li
LinkedIn
Yo
YouTube API
Yo
YouTube
Tw
Twitter Ads
Ti
Tiktok
See more

Experience Level

LinkedIn
Expert
YouTube API
Expert
YouTube
Expert
Twitter Ads
Expert
Tiktok
Expert
Slack Workflow
Expert
Salesforce
Expert
SaaS
Expert
Pitch Deck
Expert
Adobe Audition
Expert
Leadership
Expert
Instagram
Expert
Google Ads
Expert
Facebook Ads
Expert
Email Marketing
Expert
Copywriting
Expert
Advertising Illustration
Expert
Adobe Premiere Pro
Expert
See more

Language

English
Fluent
Arabic
Fluent
French
Intermediate
Spanish; Castilian
Intermediate

Education

BA of Marketing at PSU
June 19, 2003 - July 4, 2007

Qualifications

MBA Marketing Strategic Management
September 3, 2020 - December 7, 2022

Industry Experience

Professional Services, Media & Entertainment, Software & Internet, Non-Profit Organization, Consumer Goods, Education, Healthcare, Manufacturing, Travel & Hospitality, Real Estate & Construction, Retail
    uniE613 L’Oréal USA
    Strategy and Implementation Mobile-First Approach Developed mobile apps like Makeup Genius for virtual try-ons Optimized websites and content for mobile users Personalization and AI Implemented AI-driven personalization in product recommendations Used data analytics to tailor marketing messages to individual preferences Social Media Marketing Expanded presence on platforms like Instagram and YouTube Collaborated with beauty influencers for authentic content creation Facebook Marketing Utilized Facebook’s advanced targeting capabilities for precise audience segmentation Implemented dynamic ads to showcase relevant products to potential customers Content Marketing Created educational and inspirational beauty content Leveraged video content to demonstrate product usage and benefits Data-Driven Decision Making Utilized Google Analytics and other tools to gather consumer insights Adjusted marketing strategies based on real-time performance data E-commerce Integration Results Lead Acquisition: 150% increase in qualified leads generated through digital channels Conversion Rates: 40% improvement in conversion rates for direct response campaigns Mobile Engagement: 200% growth in mobile app users, with 20 million+ active users by 2019 Social Media Presence: Doubled social media following across major platforms 300% increase in engagement rates on Instagram and Facebook E-commerce Growth: 75% increase in online sales attributed to digital marketing efforts Customer Lifetime Value: 30% increase in customer lifetime value for digitally acquired customers Cost Efficiency: 25% reduction in customer acquisition costs through optimized digital strategies Key Learnings Personalization is Key: Tailoring experiences to individual preferences significantly boosted engagement and conversions. Mobile-First Strategy: Prioritizing mobile experiences was crucial in capturing the growing segment of mobile-first consumers. Data-Driven Decisions: Leveraging data analytics allowed for more precise targeting and efficient resource allocation. Content is King: High-quality, educational content played a vital role in attracting and retaining customers. Omnichannel Approach: Integrating various digital channels created a seamless customer journey from discovery to purchase. L’Oréal USA’s digital marketing transformation from 2015 to 2019 demonstrates the power of embracing digital technologies and data-driven strategies. By focusing on personalization, mobile optimization, and leveraging social media platforms, L’Oréal USA significantly enhanced its direct response marketing and lead acquisition capabilities. This case study highlights the importance of adapting to changing consumer behaviors and the effectiveness of a comprehensive digital strategy in the beauty industry.
    uniE613 Culture Raises US
    Introduction Culture Raises US, a podcast hosted by Astor Chambers, focuses on conversations with pioneering cultivators across various cultural domains. This case study examines how the podcast grew from launch to over 20,000 monthly downloads through a multi-faceted marketing approach. Strategy and Implementation PR (Public Relations) Secured features in cultural and entertainment publications Collaborated with influencers and thought leaders for podcast promotion Issued press releases for milestone episodes and high-profile guest appearances Social Media Marketing Created dedicated accounts on Instagram, Twitter, and Facebook Shared behind-the-scenes content and episode teasers Engaged with listeners through Q&A sessions and polls Utilized hashtags relevant to each episode’s theme and guest Content Marketing Developed a blog on cultureraisesus.com featuring episode summaries and additional insights Created infographics and quote cards from episodes for social media sharing Produced written articles expanding on topics discussed in the podcast YouTube Advertising Created short video teasers for each episode Ran targeted YouTube ads to reach potential listeners interested in cultural topics Utilized remarketing to re-engage viewers who had interacted with previous content Podcast Guest Arbitrage Invited high-profile guests from various cultural domains (e.g., Dr. Caprice Hollins, Matt Halfhill) Encouraged guests to share their episode appearances with their own audiences Cross-promoted with other podcasts in similar niches Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart. Optimization Statistics Results Download Growth: Reached 20,000+ monthly downloads within 10 months of launch Consistent month-over-month growth of 15-20% Social Media Engagement: Grew Instagram following to 50,000+ with an average engagement rate of 5% Achieved 30,000+ Twitter followers with high retweet rates for episode quotes Website Traffic: Increased monthly unique visitors to cultureraisesus.com by 300% Average time on site improved from 2 minutes to 5 minutes YouTube Performance: YouTube ad campaigns resulted in 500,000+ views and 50,000+ click-throughs to the podcast YouTube subscriber base grew to 25,000+ Guest Quality: Successfully booked guests from diverse cultural backgrounds, including executives, artists, and thought leaders Guest appearances led to an average spike of 30% in downloads for featured episodes Key Strategies That Drove Success Diverse Guest Selection: Featuring guests like Dr. Caprice Hollins and Matt Halfhill attracted varied audience segments https://youtu.be/viiVaq5lDzk https://youtu.be/0vRFydANf94

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