I’m a freelancer who specialise in product management and marketing from Finland.
I help brand develop the brand story and devise the lead growth plan and implementation to increase revenues while optimising the expenses. My background spans from SAAS, Search Engine, Consumer Electronics, Lifestyle, Furniture, E-commerce, Gaming, Food and Delivery, Postal, and Financial sectors.
For over than a decade, I have been working with startups, small businesses, non-profit organisations and corporates. I’m also offering plenty of flexibility of working capacity, from consultancy, project base and full-time.
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Employment
Adhyata | Belgium
Fractional Brand and Marketing Manager
January 2024 - now
- Develop Shopify ecommerce site for premium furniture
- Develop and implement GTM and marketing strategies
Calendif | Finland
Fractional Product Manager
August 2023 - now
- User research
- Design and map UX flows
- Design wireframe and lo-fi product design
Nordic Inclusify Ry | Finland
Board Member - Event, Social Media, Funding and Partnerships (volunteer)
October 2023 - now
- Community Management
- Plan and implement Community Event and collaborate with speakers and partners
Huawei for Petal Search Engine | Finland
Head of Product
May 2021 - August 2023
- Led 5 Product Marketing Managers and 2 Product Managers
- Manage key partners in Europe
- +14% user acquisition through user data analysis on BI tools (Power BI and Tableau)
Futudent | Finland
Global Marketing Manager
May - Nov 2018
Healthcare SAAS - Dental camera and its patient management software
- +32% customer base growth through marketing activities, from social media, to event management, content marketing, KOL management, and partnerships
- Developed online marketing libraries for partners and distributors
Tramigo | Finland
Product Manager
May 2017 - May 2018
Logistic SAAS - Tracking device and its fleet management software
- +6% revenue and +24% customer base
- Led product development and collaborations with designers, engineers and sales team
- Setup Hubspot CRM and Salesforce to optimise operational
Samsung | Indonesia
Aug 2010 - Jul 2015
- Saved 26% budget YOY
- Campaign and budget audit
- Oversaw marketing campaigns and managed third-party vendors (media agencies and research agencies)
- Partnerships with publishers
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