I'm a conceptual creative from South Africa residing in Brussels, dancing intricately through the obscured line between design and art direction. I'm one of those passionate creatives, who find life in their work and every project becomes an extension of my life experience (I think actors call it method acting?). It isn't always easy to find harmony between the brief and client expectations, but when it happens, I must say it's one of the most amazing experiences any creative can ever go through and this is what I chase... the human truth, to connect and resonate. My career spans over a decade and loops around across various fields. 2008-2010 Junior art director - Stick Communications Brands: - Coca-Cola: (Designed a lot of the 2010 Fifa world cup collateral in SA. - Vitamin Water: Photoshoots and instore design collateral - Rand Merchant Bank: Concepts and print ad designs 2010-2014 Senior Art director - The Creative Counsel. Arguably thee pioneering South African agency when it comes to experiential marketing, before it became a thing. - Roles here were a blurred line between strategist, copywriting, art and creative director. - The list of brands is endless, mainly South African FMCG brands. From concept, to delivery. Developing 360 campaigns that engaged consumer at every touch point. - 'Pitch specialists' working on at least 2 pitches a month (sometimes a week). Learning the business side of the industry and what numbers really mean, and how to achieve them. 2014 Senior Art director - Ogilvy Redworks Brand: Sun international - Working closely with copywriters, to develop creative concepts for Sun International's portfolio of hotels, resorts and casinos. 2014 Creative director - Olive communications Brands: - Nescafé: Developing experiential creative concepts (resulting in a succesful campaign called 'The Red Mug sessions', which was a series of soulful events in Johannesburg, that showcased various artists, music and cemented the brands standing as a patron of the culture. 2015 to present Freelance creative consultant, graphic designer art director, furniture designer and pattern/wallpaper designer. - As a freelancer, I've had the opporunity and capacity to explore many other capabilities in my Arsenal, more especially the artistic side. Brands: It's a flurry of brands and agencies, ranging from small, medium to large, both South African and global.…I'm a conceptual creative from South Africa residing in Brussels, dancing intricately through the obscured line between design and art direction. I'm one of those passionate creatives, who find life in their work and every project becomes an extension of my life experience (I think actors call it method acting?). It isn't always easy to find harmony between the brief and client expectations, but when it happens, I must say it's one of the most amazing experiences any creative can ever go through and this is what I chase... the human truth, to connect and resonate. My career spans over a decade and loops around across various fields. 2008-2010 Junior art director - Stick Communications Brands: - Coca-Cola: (Designed a lot of the 2010 Fifa world cup collateral in SA. - Vitamin Water: Photoshoots and instore design collateral - Rand Merchant Bank: Concepts and print ad designs 2010-2014 Senior Art director - The Creative Counsel. Arguably thee pioneering South African agency when it comes to experiential marketing, before it became a thing. - Roles here were a blurred line between strategist, copywriting, art and creative director. - The list of brands is endless, mainly South African FMCG brands. From concept, to delivery. Developing 360 campaigns that engaged consumer at every touch point. - 'Pitch specialists' working on at least 2 pitches a month (sometimes a week). Learning the business side of the industry and what numbers really mean, and how to achieve them. 2014 Senior Art director - Ogilvy Redworks Brand: Sun international - Working closely with copywriters, to develop creative concepts for Sun International's portfolio of hotels, resorts and casinos. 2014 Creative director - Olive communications Brands: - Nescafé: Developing experiential creative concepts (resulting in a succesful campaign called 'The Red Mug sessions', which was a series of soulful events in Johannesburg, that showcased various artists, music and cemented the brands standing as a patron of the culture. 2015 to present Freelance creative consultant, graphic designer art director, furniture designer and pattern/wallpaper designer. - As a freelancer, I've had the opporunity and capacity to explore many other capabilities in my Arsenal, more especially the artistic side. Brands: It's a flurry of brands and agencies, ranging from small, medium to large, both South African and global.WWWW…