I’m Neha Joseph from Uppsala, Sweden. I have over 4 years of SEO copywriting experience for B2B and B2C brands.
Some of my skills and experience:
SEO and Organic traffic: This is a key area I work with, as I have nearly 4 years of experience in SEO content writing. I have doubled the organic traffic within 3 months of beginning the initiative. I have also written content for multi-markets. Besides, I have generated leads via LinkedIn and Emails and posted blogs/articles on different 3rd-party websites.
Customer behaviour review and website optimisation: I use Hotjar to analyse user behaviour from the point they land on the website until they complete the session and optimise the website UI and merchandising based on this. Also, analysed sales, traffic & CTR, etc, through different platforms/channels and planned new marketing strategies.
Updating Product Details and Product Merchandising: I uploaded product details and images to the Shopify or Magento store and used a tool called Findify to merchandise search and collection pages, thereby improving conversions. I also performed A/B testing and found the landing page with the highest conversion rate.
Finding Influencers and Social Media Marketing: I find and reach influencers via DM/Email for brand marketing. I have used tools named Modash and CRM platform to get the details of social media influencers. Also have added videos and posters on social media platforms using Canva and AI tools.
Competitors’ Marketing Research: Analyzed competitor’s marketing strategies to bringing in new ideas and initiatives and find ways to improve existing systems is a part of my role.
Customer Support: Manage tickets and improve the customer experience using Freshdesk, Gorgias, Yotpo, etc. I’ve implemented AI chatbots, thus preventing such tickets from reaching the support inbox.
I have several years of experience in various other roles where I have performed sourcing and recruiting candidates, guiding candidates during onboarding, patent documentation, and business development.
I am well-versed in using a variety of CMS tools and platforms, including Shopify, Magento, Google Analytics, Search console, Shopify merchandising Apps, WordPress, Webflow, Intelligems A/B Testing, Hotjar, SEMRush, Ahrefs, TripleWhale, Foreplay, Ads Manager, Pinterest, Canva, Freshdesk, Gorgias, Asana, Trello, Modash, etc.
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