Hello, I’m Nicholaus Arens, an Art Director passionate about transforming concepts into visually captivating stories. With a blend of creativity, strategic vision, and a keen eye for design trends, I lead teams to create impactful campaigns that resonate with audiences. My collaborative approach and deep understanding of branding and marketing allow me to craft compelling visual narratives that elevate brands to new heights. Let’s work together to bring your creative vision to life and leave a lasting impression on your audience.
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EXPERIENCE
Art Director | June 2019 - Current
Excel at working across teams to create powerful content for complex technology.
Mentor and leader of designers from junior level to senior roles.
Manage projects, timelines, and workloads on both the client and design side.
Develop strategy focused on consistent user experience from first touch marketing to product adoption and throughout nurture campaigns.
Collaborate cross-functionally with C-Suite, Directors, Marketing Managers, and Human Resources to conceptualize, prototype, iterate, and publish engaging marketing content for all stages of the buyer’s journey.
Create brand guidelines to guide consistent design.
Produce/lead design solutions for a wide variety of marketing mediums, including email, product pages, corporate communications, landing pages, event booth graphics, digital advertisement, and more.
Ensure the highest standards are met by facilitating recurring critiqueswith internal marketing, communications, sales, and product teams.
Senior Graphic Designer | August 2017 - June 2019
Conceptualize new design work and collaborate with marketing, communications, and sales teams to increase brand awareness.
Collaborate with engineers and developers to interpret and produce technical information graphics to help differentiate the brand and products from competitors.
Collaborate with external agencies, vendors, and internal clients to ensure the highest standards for design and production are met.
Corporate website redesign, overhauling User Interface to increase overallusability, readability, and customer experience.
Graphic Designer/Front end Web Developer | July 2014 - August 2017
Produce marketing assets for print, events, web, and digital media.
Use Adobe software to create eye-catching and informative graphics and images that adhere to brand standards.
Utilize programming languages such as HTML5 and CSS to create engagingone-off product and service websites.
Use Microsoft software to create one-of-a-kind PPT presentations for Executive leadership, marketing, communications, and sales teams.
Graphic Designer | July 2011 - July 2014
Create large-format print designs using Adobe software.
Vector illustration, design, and pre-press for screen printed apparel.
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