Strategic Designer & Consultant with over 20 years of experience transforming global brands. Having worked with Nike, Mercedes, and various FMCG brands, I combine creative expertise with business acumen to solve complex challenges. My approach merges design thinking with strategic insight, delivering clear visual solutions that drive measurable impact.
Key Expertise:
Strategic Design
Brand Development
Creative Direction
Digital Transformation
Innovation Consulting
Design Systems
I bring Dutch directness and creative flair to every project, whether it’s brand transformation, product innovation, or strategic consulting. Available for both advisory roles and hands-on creative direction.
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