As a creative leader with over a decade of experience, I specialise in shaping brand identities that resonate deeply and drive results. My career spans well-established luxury beauty brands, such as Space NK and By Terry, as well as startups and high-growth environments. Most recently, at Waldencast, I directed the creative vision for a portfolio of four distinct beauty brands. From big-idea concepting to full-scale execution, I take a 360-degree approach to every project, ensuring that creativity aligns with business objectives. My expertise spans campaign development, branding, visual identity and strategy, art direction, product launches and packaging design, digital and integrated design, eCommerce UI/UX, OOH, print design, and in-store displays. I believe in the power of storytelling to transform brands and foster meaningful connections. By blending strategic insight with bold, innovative design, I craft compelling stories that not only resonate but elevate.…As a creative leader with over a decade of experience, I specialise in shaping brand identities that resonate deeply and drive results. My career spans well-established luxury beauty brands, such as Space NK and By Terry, as well as startups and high-growth environments. Most recently, at Waldencast, I directed the creative vision for a portfolio of four distinct beauty brands. From big-idea concepting to full-scale execution, I take a 360-degree approach to every project, ensuring that creativity aligns with business objectives. My expertise spans campaign development, branding, visual identity and strategy, art direction, product launches and packaging design, digital and integrated design, eCommerce UI/UX, OOH, print design, and in-store displays. I believe in the power of storytelling to transform brands and foster meaningful connections. By blending strategic insight with bold, innovative design, I craft compelling stories that not only resonate but elevate.WWWW…