I create design solutions that users love and business value. As a UX/UI Designer, I'm passionate about creating sustainable and ethical design solutions that prioritise user-centred design. During my 10 years in the…I create design solutions that users love and business value. As a UX/UI Designer, I'm passionate about creating sustainable and ethical design solutions that prioritise user-centred design. During my 10 years in the fashion industry, I witnessed firsthand how the lack of attention to UX contributed to fashion becoming one of the biggest contributors to pollution in the world. This experience has driven me to focus on making a positive impact through technology, and I'm committed to using my skills to help social businesses create meaningful solutions. Let's connect to explore how we can work together towards a more sustainable future!WWWI create design solutions that users love and business value. As a UX/UI Designer, I'm passionate about creating sustainable and ethical design solutions that prioritise user-centred design. During my 10 years in the fashi…
I create design solutions that users love and business value. As a UX/UI Designer, I'm passionate about creating sustainable and ethical design solutions that prioritise user-centred design. During my 10 years in the fashion industry, I witnessed firsthand how the lack of attention to UX contributed to fashion becoming one of the biggest contributors to pollution in the world. This experience has driven me to focus on making a positive impact through technology, and I'm committed to using my skills to help social…I create design solutions that users love and business value. As a UX/UI Designer, I'm passionate about creating sustainable and ethical design solutions that prioritise user-centred design. During my 10 years in the fashion industry, I witnessed firsthand how the lack of attention to UX contributed to fashion becoming one of the biggest contributors to pollution in the world. This experience has driven me to focus on making a positive impact through technology, and I'm committed to using my skills to help social businesses create meaningful solutions. Let's connect to explore how we can work together towards a more sustainable future!WWWWI create design solutions that users love and business value. As a UX/UI Designer, I'm passionate about creating sustainable and ethical design solutions that prioritise user-centred design. During my 10 years in the fashion industry, I witnessed firsthand how the lack of attention to UX contributed to fashion becoming one of the biggest contributors to pollution in the world. This experience has driven me to focus on making a positive impact through technology, and I'm committed to using my skills to help social busin…
Available to hire
I create design solutions that users love and business value.
As a UX/UI Designer, I’m passionate about creating sustainable and ethical design solutions that prioritise user-centred design.
During my 10 years in the fashion industry, I witnessed firsthand how the lack of attention to UX contributed to fashion becoming one of the biggest contributors to pollution in the world.
This experience has driven me to focus on making a positive impact through technology, and I’m committed to using my skills to help social businesses create meaningful solutions.
Let’s connect to explore how we can work together towards a more sustainable future!
Skills
Ap
Pr
Pr
UI
We
Fr
Experience Level
App Design
Expert
Presentation Design
Expert
Product Design
Expert
UI
Expert
Web Design
Expert
Language
English
Fluent
Education
Professional Diploma in UX Design at UX Design Institute
April 30, 2022Fashion Design with Marketing at University of Arts London
June 30, 2010Professional Certificate in UI Design at UX Design Institute
June 1, 2022 - September 1, 2022Qualifications
2nd winner of the 4th Cassini Hackathon, Germany
November 4, 2022 - November 6, 2022Won 2nd place at Cassini Hackathon for "30x30.club," a
solution for sustainable travel and conservation.
Responsible for creating Business Model Canvas, user
profiles, conducting user interviews, mapping user journey,
and designing wireframes.
3rd winner of the Green4Europe Hackathon
February 8, 2023 - February 10, 20233rd place win at Green4Europe hackathon as part of team
"Green Maker" for developing a tree inventory app for
Ukraine reforestation.
Key role in defining user profile, mapping user journey, and
creating wireframes.
Industry Experience
Media & Entertainment, Computers & Electronics, Non-Profit Organization
Testimonials
★★★★★
Feb 2023by Tim Osterbuhr
from Kosmo
Oi is a great UX/UI researcher. She worked on finding ways to improve the product and was able to take her research from start to finish with great communication along the way.
She started by creating a research plan, followed by competitive benchmarking, data collection through surveys and usability testing, heuristic evaluations, affinity diagrams, user journey maps, and finally a prototype.
We are really impressed with her attention to detail, and her…Oi is a great UX/UI researcher. She worked on finding ways to improve the product and was able to take her research from start to finish with great communication along the way.
She started by creating a research plan, followed by competitive benchmarking, data collection through surveys and usability testing, heuristic evaluations, affinity diagrams, user journey maps, and finally a prototype.
We are really impressed with her attention to detail, and her ability to highlight the most important findings from her research. She made sure to keep us updated on her progress every step of the way through regular presentations. I would highly recommend Oi to anyone looking for a UX/UI researcher.WWWOi is a great UX/UI researcher. She worked on finding ways to improve the product and was able to take her research from start to finish with great communication along the way.
She started by creating a research plan, followed by competitive benchmarking, data collection through surveys and usability testing, heuristic evaluations, affinity diagrams, user journey maps, and finally a prototype.
We are really impressed with her attention to detail, and her abil…
Show more★★★★★
Feb 2023by Friederike (Rika) Osterbuhr
from Kosmo
Oi is very creative and goes beyond her assigned tasks to get the job done. Her main goal was to find new ways that’ll help us make our platform more useful for current and future users. Oi created a heuristic evaluation and did competitive benchmarking to guide the re-design of the platform.
She is user-focused and through usability testing and surveys was able to acquire a strong understanding of our users’ needs. Oi was able to create actionable next steps and…Oi is very creative and goes beyond her assigned tasks to get the job done. Her main goal was to find new ways that’ll help us make our platform more useful for current and future users. Oi created a heuristic evaluation and did competitive benchmarking to guide the re-design of the platform.
She is user-focused and through usability testing and surveys was able to acquire a strong understanding of our users’ needs. Oi was able to create actionable next steps and a prototype by drawing conclusions from the affinity diagram. You can tell that she’s passionate about the field of UX/UI. Oi also has great communication skills and can effectively communicate her ideas.WWWOi is very creative and goes beyond her assigned tasks to get the job done. Her main goal was to find new ways that’ll help us make our platform more useful for current and future users. Oi created a heuristic evaluation and did competitive benchmarking to guide the re-design of the platform.
She is user-focused and through usability testing and surveys was able to acquire a strong understanding of our users’ needs. Oi was able to create actionable next steps and a…
Show more★★★★★
Feb 2023by Erin Mininger
It was a pleasure working with Ai Lin. I was impressed not only by her technical design skills, but also her creativity and ability to think outside the box. Ai Lin is also incredibly reliable and brings 100% to everything she does. She'd make a great addition to any team.
Ukraine Reforestation App (3rd winner of the Green4Europe Hackathon)
Green Maker, a tool for finding tree planting events and managing tree inventories, which our team participated in during the Green4Europe Hackathon.
As a UX Designer on the team, my role involved defining the user journey and creating a prototype using Figma and Miro. Our team consisted of the…Green Maker, a tool for finding tree planting events and managing tree inventories, which our team participated in during the Green4Europe Hackathon.
As a UX Designer on the team, my role involved defining the user journey and creating a prototype using Figma and Miro. Our team consisted of the founder of Green Maker, an Initiator & MD, a UI Designer, and a Business Development expert. Our project can be found at greenmaker.org.
branding designer webdesignerWWGreen Maker, a tool for finding tree planting events and managing tree inventories, which our team participated in during the Green4Europe Hackathon.
As a UX Designer on the team, my role involved defining the user journey and creating a prototype using Figma and Miro. Our team consisted of the fo…
Digital bank mobile app
This was a UI design case study for a personal finance management solution in the digital banking industry.
My role was to design mobile user interfaces for three key screens using Figma and Adobe Illustrator. The design needed to reflect brand principles of playful, clear, and trust, while also being…This was a UI design case study for a personal finance management solution in the digital banking industry.
My role was to design mobile user interfaces for three key screens using Figma and Adobe Illustrator. The design needed to reflect brand principles of playful, clear, and trust, while also being user-friendly and visually appealing. I conducted research and worked closely with developers to ensure the designs met end-users' needs.
branding designer webdesignerWWThis was a UI design case study for a personal finance management solution in the digital banking industry.
My role was to design mobile user interfaces for three key screens using Figma and Adobe Illustrator. The design needed to reflect brand principles of playful, clear, and trust, while also being user-…
Calendar dashboard for a freelancer business management website
Apologies for the brevity. Here's a slightly longer version of the project description:
Kosmo is a business and project management tool designed specifically for freelancers. However, the platform faces the problem of users dropping out after signing up and failing to complete their tasks.…Apologies for the brevity. Here's a slightly longer version of the project description:
Kosmo is a business and project management tool designed specifically for freelancers. However, the platform faces the problem of users dropping out after signing up and failing to complete their tasks. Additionally, many users only use Kosmo once and never log in again, resulting in low retention rates.
As the UX Designer for this project, my role is to conduct user research and lead the UX design process from research to high-fidelity prototyping. I will be developing key UI screens that will help to enhance the user experience, increase engagement, and improve task completion and retention rates on the platform.
branding webdesigner illustratorWWApologies for the brevity. Here's a slightly longer version of the project description:
Kosmo is a business and project management tool designed specifically for freelancers. However, the platform faces the problem of users dropping out after signing up and failing to complete their tasks. Additio…
Green Tourism x Visa (2nd winner of the 4th Cassini Hackathon, Germany)
This was a hackathon challenge called "Green Tourism x Fintech," supported by Visa, where the goal was to use cardholder tourism spending to drive sustainable consumption and enhance the travel experience.
As a UX/UI Designer on the team, my role involved creating a Business Model Canvas,…This was a hackathon challenge called "Green Tourism x Fintech," supported by Visa, where the goal was to use cardholder tourism spending to drive sustainable consumption and enhance the travel experience.
As a UX/UI Designer on the team, my role involved creating a Business Model Canvas, user profiles, conducting user interviews, mapping user journey, and designing wireframes.
Our team consisted of a former CEO of WWF Germany, a Data Scientist, a Client Analytics Manager and Data Scientist at Visa, and a Software Developer. We used Figma and Miro as our main design and collaboration tools.
branding webdesigner designerWWThis was a hackathon challenge called "Green Tourism x Fintech," supported by Visa, where the goal was to use cardholder tourism spending to drive sustainable consumption and enhance the travel experience.
As a UX/UI Designer on the team, my role involved creating a Business Model Canvas, us…
Responsive Digital Bank App (Portfolio case study)
This was a UI design case study for a personal finance management solution in the digital banking industry.
My role was to design responsive user interfaces for three key screens using Figma and Adobe Illustrator. The design needed to reflect brand principles of playful, clear, and trust, while also…This was a UI design case study for a personal finance management solution in the digital banking industry.
My role was to design responsive user interfaces for three key screens using Figma and Adobe Illustrator. The design needed to reflect brand principles of playful, clear, and trust, while also being user-friendly and visually appealing. I conducted research and worked closely with developers to ensure the designs met end-users' needs.
branding webdesigner designerWWThis was a UI design case study for a personal finance management solution in the digital banking industry.
My role was to design responsive user interfaces for three key screens using Figma and Adobe Illustrator. The design needed to reflect brand principles of playful, clear, and trust, while also …
Spending dashboard for a digital bank
This was a UI design case study for a personal finance management solution in the digital banking industry.
My role was to design responsive user interfaces for three key screens using Figma and Adobe Illustrator. The design needed to reflect brand principles of playful, clear, and trust, while also…This was a UI design case study for a personal finance management solution in the digital banking industry.
My role was to design responsive user interfaces for three key screens using Figma and Adobe Illustrator. The design needed to reflect brand principles of playful, clear, and trust, while also being user-friendly and visually appealing. I conducted research and worked closely with developers to ensure the designs met end-users' needs.
branding webdesigner illustrator designerWWThis was a UI design case study for a personal finance management solution in the digital banking industry.
My role was to design responsive user interfaces for three key screens using Figma and Adobe Illustrator. The design needed to reflect brand principles of playful, clear, and trust, while also …
Homepage dashboard for a freelancer project management website (joinkosmo.com)
Apologies for the brevity. Here's a slightly longer version of the project description:
Kosmo is a business and project management tool designed specifically for freelancers. However, the platform faces the problem of users dropping out after signing up and failing to complete their tasks.…Apologies for the brevity. Here's a slightly longer version of the project description:
Kosmo is a business and project management tool designed specifically for freelancers. However, the platform faces the problem of users dropping out after signing up and failing to complete their tasks. Additionally, many users only use Kosmo once and never log in again, resulting in low retention rates.
As the UX Designer for this project, my role is to conduct user research and lead the UX design process from research to high-fidelity prototyping. I will be developing key UI screens that will help to enhance the user experience, increase engagement, and improve task completion and retention rates on the platform.WWApologies for the brevity. Here's a slightly longer version of the project description:
Kosmo is a business and project management tool designed specifically for freelancers. However, the platform faces the problem of users dropping out after signing up and failing to complete their tasks. Additio…
UX/UI - Project Management Tool for Freelancers (joinkosmo.com)
Kosmo is a business and project management tool designed specifically for freelancers. However, the platform faces the problem of users dropping out after signing up and failing to complete their tasks. Additionally, many users only use Kosmo once and never log in again, resulting in low retention…Kosmo is a business and project management tool designed specifically for freelancers. However, the platform faces the problem of users dropping out after signing up and failing to complete their tasks. Additionally, many users only use Kosmo once and never log in again, resulting in low retention rates.
As the UX Designer for this project, my role is to conduct user research and lead the UX design process from research to high-fidelity prototyping. I developed key UI screens that will help to enhance the user experience, increase engagement, and improve task completion and retention rates on the platform.
designer webdesigner brandingWWKosmo is a business and project management tool designed specifically for freelancers. However, the platform faces the problem of users dropping out after signing up and failing to complete their tasks. Additionally, many users only use Kosmo once and never log in again, resulting in low retention rat…
Hotel Aggregator Website (numastays.com)
This unsolicited project involved designing a hotel aggregator platform for Numa, aimed at helping travellers find unique apartment hotels in sought-after European destinations.
My role was to conduct user research and own the entire UX design process from research to high-fidelity prototyping.…This unsolicited project involved designing a hotel aggregator platform for Numa, aimed at helping travellers find unique apartment hotels in sought-after European destinations.
My role was to conduct user research and own the entire UX design process from research to high-fidelity prototyping.
The goal was to increase user task completion rate and customer loyalty and satisfaction by addressing low conversion rates and encouraging users to book directly through Numa's website instead of third-party online travel agencies.
branding webdesigner illustrator designerWWThis unsolicited project involved designing a hotel aggregator platform for Numa, aimed at helping travellers find unique apartment hotels in sought-after European destinations.
My role was to conduct user research and own the entire UX design process from research to high-fidelity prototyping.
Th…
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