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For most of my design career, I have walked two paths: audio design and visual design. I have developed them both simultaneously: designing visual branding (logos, wordmarks, identity systems, etc.), while also creating audio branding using sound and music. The two worlds are strongly related and, over the years, they have informed each other in ways I would never have imagined were possible. This is why I continue to do both. The things that can be learned from the process of developing visual branding strategies are an important ingredient in being able to create an effective audio identity. Yet, also, an understanding of how music and sound are constructed, and how they communicate emotion, greatly enhances the practice of visual design. I feel that a deep understanding of both of these worlds enables a greater degree of coherence and effectiveness in the brand of any product, service, or company. ‍ When I was fifteen years old, the marketing director of a large local business asked if I could write the accompanying music for their promotional video. The company designed and manufactured custom automated equipment: complex machines that worked like robots, everything from coin handling devices in vending machines to vast computerised assembly lines. It was my very first commission, and I don't remember anything about the music I wrote. What I do remember is the marketing director taking me to see one of the production lines they had built in a factory that made all different sizes of batteries. I remember because the machinery was impressive, so I knew I had to produce music that sounded equally impressive. He also taught me what a brand was, what it meant, and the importance of consistency in company messaging, whether that messaging be what the company says, how it looks, or how it sounds.…For most of my design career, I have walked two paths: audio design and visual design. I have developed them both simultaneously: designing visual branding (logos, wordmarks, identity systems, etc.), while also creating audio branding using sound and music. The two worlds are strongly related and, over the years, they have informed each other in ways I would never have imagined were possible. This is why I continue to do both. The things that can be learned from the process of developing visual branding strategies are an important ingredient in being able to create an effective audio identity. Yet, also, an understanding of how music and sound are constructed, and how they communicate emotion, greatly enhances the practice of visual design. I feel that a deep understanding of both of these worlds enables a greater degree of coherence and effectiveness in the brand of any product, service, or company. ‍ When I was fifteen years old, the marketing director of a large local business asked if I could write the accompanying music for their promotional video. The company designed and manufactured custom automated equipment: complex machines that worked like robots, everything from coin handling devices in vending machines to vast computerised assembly lines. It was my very first commission, and I don't remember anything about the music I wrote. What I do remember is the marketing director taking me to see one of the production lines they had built in a factory that made all different sizes of batteries. I remember because the machinery was impressive, so I knew I had to produce music that sounded equally impressive. He also taught me what a brand was, what it meant, and the importance of consistency in company messaging, whether that messaging be what the company says, how it looks, or how it sounds.

Oliver Nash

Sound Designer, Composer, Brand Designer

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For most of my design career, I have walked two paths: audio design and visual design. I have developed them both simultaneously: designing visual branding (logos, wordmarks, identity systems, etc.), while also creating audio branding using sound and music. The two worlds are strongly related and, over the years, they have informed each other in ways I would never have imagined were possible. This is why I continue to do both. The things that can be learned from the process of developing visual branding strategies are an important ingredient in being able to create an effective audio identity. Yet, also, an understanding of how music and sound are constructed, and how they communicate emotion, greatly enhances the practice of visual design. I feel that a deep understanding of both of these worlds enables a greater degree of coherence and effectiveness in the brand of any product, service, or company. ‍ When I was fifteen years old, the marketing director of a large local business asked if I could write the accompanying music for their promotional video. The company designed and manufactured custom automated equipment: complex machines that worked like robots, everything from coin handling devices in vending machines to vast computerised assembly lines. It was my very first commission, and I don't remember anything about the music I wrote. What I do remember is the marketing director taking me to see one of the production lines they had built in a factory that made all different sizes of batteries. I remember because the machinery was impressive, so I knew I had to produce music that sounded equally impressive. He also taught me what a brand was, what it meant, and the importance of consistency in company messaging, whether that messaging be what the company says, how it looks, or how it sounds.…For most of my design career, I have walked two paths: audio design and visual design. I have developed them both simultaneously: designing visual branding (logos, wordmarks, identity systems, etc.), while also creating audio branding using sound and music. The two worlds are strongly related and, over the years, they have informed each other in ways I would never have imagined were possible. This is why I continue to do both. The things that can be learned from the process of developing visual branding strategies are an important ingredient in being able to create an effective audio identity. Yet, also, an understanding of how music and sound are constructed, and how they communicate emotion, greatly enhances the practice of visual design. I feel that a deep understanding of both of these worlds enables a greater degree of coherence and effectiveness in the brand of any product, service, or company. ‍ When I was fifteen years old, the marketing director of a large local business asked if I could write the accompanying music for their promotional video. The company designed and manufactured custom automated equipment: complex machines that worked like robots, everything from coin handling devices in vending machines to vast computerised assembly lines. It was my very first commission, and I don't remember anything about the music I wrote. What I do remember is the marketing director taking me to see one of the production lines they had built in a factory that made all different sizes of batteries. I remember because the machinery was impressive, so I knew I had to produce music that sounded equally impressive. He also taught me what a brand was, what it meant, and the importance of consistency in company messaging, whether that messaging be what the company says, how it looks, or how it sounds.

Available to hire

For most of my design career, I have walked two paths: audio design and visual design. I have developed them both simultaneously: designing visual branding (logos, wordmarks, identity systems, etc.), while also creating audio branding using sound and music. The two worlds are strongly related and, over the years, they have informed each other in ways I would never have imagined were possible. This is why I continue to do both.

The things that can be learned from the process of developing visual branding strategies are an important ingredient in being able to create an effective audio identity. Yet, also, an understanding of how music and sound are constructed, and how they communicate emotion, greatly enhances the practice of visual design. I feel that a deep understanding of both of these worlds enables a greater degree of coherence and effectiveness in the brand of any product, service, or company.
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When I was fifteen years old, the marketing director of a large local business asked if I could write the accompanying music for their promotional video. The company designed and manufactured custom automated equipment: complex machines that worked like robots, everything from coin handling devices in vending machines to vast computerised assembly lines. It was my very first commission, and I don’t remember anything about the music I wrote. What I do remember is the marketing director taking me to see one of the production lines they had built in a factory that made all different sizes of batteries. I remember because the machinery was impressive, so I knew I had to produce music that sounded equally impressive. He also taught me what a brand was, what it meant, and the importance of consistency in company messaging, whether that messaging be what the company says, how it looks, or how it sounds.