Life Moments are a purpose-led FinTech who develop digital coaching tools for financial service firms in the UK. Their clients include: Virgin Money, Aviva, Mortgage Advice Bureau, Principality Building Society and Standard Life.
As part of my role in the Life Moments team I was challenged to define a clear visual identity for the brand - built around the existing Ensō* logo, and implement it across the breadth of their marketing channels. The brand overhaul included design of social media collateral, slide deck templates, data reports, print media, email campaigns and a entirely new WordPress website, built with Elementor.
See the full project on Behance (link below).
https://www.behance.net/gallery/159355891/Life-Moments-Brand-UI
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The Ensō (Japanese ‘Zen circle’) is Life Moments' brand icon. The incomplete circle represents the continuous pursuit of perfection, beauty of imperfection and the potential for improvement.
graphicdesigner branding webdesigner designer uidesigner…Life Moments are a purpose-led FinTech who develop digital coaching tools for financial service firms in the UK. Their clients include: Virgin Money, Aviva, Mortgage Advice Bureau, Principality Building Society and Standard Life.
As part of my role in the Life Moments team I was challenged to define a clear visual identity for the brand - built around the existing Ensō* logo, and implement it across the breadth of their marketing channels. The brand overhaul included design of social media collateral, slide deck templates, data reports, print media, email campaigns and a entirely new WordPress website, built with Elementor.
See the full project on Behance (link below).
https://www.behance.net/gallery/159355891/Life-Moments-Brand-UI
______
The Ensō (Japanese ‘Zen circle’) is Life Moments' brand icon. The incomplete circle represents the continuous pursuit of perfection, beauty of imperfection and the potential for improvement.
graphicdesigner branding webdesigner designer uidesignerWW…