Throughout my career, I’ve cultivated a rich and diverse experience in graphic design, where I specialize in transforming abstract concepts into visual masterpieces. From mentoring teams to crafting compelling branding materials, my journey has been a dynamic exploration of the profound impact of visual communication.
Rooted in the principles instilled during my formative years of education, I approach each project with a unique perspective, ensuring a harmonious fusion of creativity and technical expertise. My commitment to pushing the boundaries of design remains unwavering as I continue to navigate the ever-evolving landscape of graphic arts.
WORK EXPERIENCE
Co-founder - Art Director
The dot design - 2011 - Current
Established and maintained brand standards, creating compelling branding and marketing materials.
Elevated ad performance by 19% through the smart design of digital brochures, posters, packaging, and web/social media materials.
Collaborated with Marketing Managers to design materials for prestigious brands such as Eni International, Presto Gold Cafe, Atlantis, and more.
Senior Graphic Designer
TopOne Advertising - 2009 - 2011
Boosted social engagement by 32% through collaborative design efforts with Marketing, PR, and Social Media teams.
Contributed to high-profile projects, including the opening of Orange Tunisia 2010, Danone Nations Cup 2009, and Magasin général rebranding in 2011.
Senior Graphic Designer
Boomerang Advertising - 2008 - 2009
Developed innovative concepts and designs for diverse clients in consumer products, electronics, and enterprise technology.
Mentored and led a team of 6, overseeing the creation of visual content for online and traditional marketing platforms.
Graphic Designer & Finalizer
XXL Advertising “JWT” - 2007 - 2008
Ensured pixel-perfect finalization of files and artworks, incorporating quick changes and adhering to corporate guidelines.
Worked on projects for major clients, including Amen Bank, Céréalis, Délice Danone, Microsoft, and Tunisiana.
Graphic Designer & Finalizer
BIG PICTURE - 2005 - 2007
Finalized print files and artworks, adapting designs for various mediums and boosting workflow efficiency by 25%.
Contributed to impactful projects, creating designs for car/bus advertisements, outdoors, posters, POS materials, and more.
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