I’m Paulo Marques, a Senior UX/UI & Graphic Designer based in Barcelona, Spain, with over 20 years of experience creating intuitive, user-centered designs across digital and print platforms. I hold a Master’s degree in Communication Design from the University of Lisbon, and throughout my career, I’ve had the opportunity to work with global brands in industries ranging from fintech to automotive, including clients like Audi, Netcapital, and UNICEF. My expertise spans web, mobile, SaaS, eCommerce, and IoT projects, where I combine creativity with data-driven insights to tackle complex design challenges. Based in Barcelona, I’m passionate about continuous learning, innovation, and crafting digital experiences that empower users and make a lasting impact.…I’m Paulo Marques, a Senior UX/UI & Graphic Designer based in Barcelona, Spain, with over 20 years of experience creating intuitive, user-centered designs across digital and print platforms. I hold a Master’s degree in Communication Design from the University of Lisbon, and throughout my career, I’ve had the opportunity to work with global brands in industries ranging from fintech to automotive, including clients like Audi, Netcapital, and UNICEF. My expertise spans web, mobile, SaaS, eCommerce, and IoT projects, where I combine creativity with data-driven insights to tackle complex design challenges. Based in Barcelona, I’m passionate about continuous learning, innovation, and crafting digital experiences that empower users and make a lasting impact.WWW…
I’m Paulo Marques, a Senior UX/UI & Graphic Designer based in Barcelona, Spain, with over 20 years of experience creating intuitive, user-centered designs across digital and print platforms. I hold a Master’s degree in Communication Design from the University of Lisbon, and throughout my career, I’ve had the opportunity to work with global brands in industries ranging from fintech to automotive, including clients like Audi, Netcapital, and UNICEF. My expertise spans web, mobile, SaaS, eCommerce, and IoT projects, where I combine creativity with data-driven insights to tackle complex design challenges. Based in Barcelona, I’m passionate about continuous learning, innovation, and crafting digital experiences that empower users and make a lasting impact.…I’m Paulo Marques, a Senior UX/UI & Graphic Designer based in Barcelona, Spain, with over 20 years of experience creating intuitive, user-centered designs across digital and print platforms. I hold a Master’s degree in Communication Design from the University of Lisbon, and throughout my career, I’ve had the opportunity to work with global brands in industries ranging from fintech to automotive, including clients like Audi, Netcapital, and UNICEF. My expertise spans web, mobile, SaaS, eCommerce, and IoT projects, where I combine creativity with data-driven insights to tackle complex design challenges. Based in Barcelona, I’m passionate about continuous learning, innovation, and crafting digital experiences that empower users and make a lasting impact.WWWW…
Available to hire
I’m Paulo Marques, a Senior UX/UI & Graphic Designer based in Barcelona, Spain, with over 20 years of experience creating intuitive, user-centered designs across digital and print platforms.
I hold a Master’s degree in Communication Design from the University of Lisbon, and throughout my career, I’ve had the opportunity to work with global brands in industries ranging from fintech to automotive, including clients like Audi, Netcapital, and UNICEF.
My expertise spans web, mobile, SaaS, eCommerce, and IoT projects, where I combine creativity with data-driven insights to tackle complex design challenges. Based in Barcelona, I’m passionate about continuous learning, innovation, and crafting digital experiences that empower users and make a lasting impact.
Skills
See more
Experience Level
Email Marketing
Expert
Web Design
Expert
UI
Expert
Product Design
Expert
Poster
Expert
Logo
Expert
Illustration
Expert
Greetings Card
Expert
Flyer
Expert
Adobe Illustrator
Expert
Email Design
Expert
Cartoon
Expert
Business Card
Expert
Brochure
Expert
Book Illustration
Expert
Banner
Expert
Advert Design
Expert
Adobe Photoshop
Expert
Adobe InDesign
Expert
Figma
Expert
Branding
Expert
CSS
Expert
HTML5
Expert
App Design
Expert
Game Design
Expert
Tailwind
Beginner
Language
English
Fluent
Portuguese
Fluent
Spanish; Castilian
Fluent
Education
Master Degree in Communication Design at Lisbon University, Faculty of Fine Arts
September 1, 1991 - July 2, 1997Qualifications
Scrum Master
May 24, 2012 - May 31, 2012https://scrummanager.com/website/c/profile/member.php?id=7277
Industry Experience
Financial Services, Agriculture & Mining, Healthcare, Gaming, Media & Entertainment, Non-Profit Organization, Professional Services, Real Estate & Construction, Retail, Software & Internet, Travel & Hospitality
eCommerce Design for Vanir Health
OVERVIEW
Vanir, a brand by Opko Health Europe, offers a line of dietary supplements designed to enhance both physical and mental performance. As part of Opko Health’s commitment to innovative health solutions, Vanir products provide advanced nutritional support and are sold exclusively online in the Spanish market.
As part of Opko Health Europe’s strategy to launch Vanir, a line of dietary supplements, the focus was on creating an efficient and engaging digital experience for Spanish consumers. Given the exclusive online distribution model, it was essential to design a seamless eCommerce platform that catered to modern users with intuitive navigation and clear product presentation. The goal was to craft an online shopping experience that not only reflected the Vanir brand but also optimized user engagement and conversion rates.
PROJECT BRIEF
This project involved developing an intuitive and engaging eCommerce website for Vanir, enabling smooth online sales of its dietary supplement line. The aim was to create a user-friendly platform that aligned with the brand’s identity and provided a seamless online shopping experience, enhancing customer engagement.
ROLE
Lead Designer
METHODS
I designed a user-centric eCommerce platform that was easy to navigate and visually aligned with the Vanir brand identity. This included creating a fluid UX/UI design that ensured a consistent and engaging digital experience for users, from browsing products to completing purchases.
KEY RESPONSIBILITIES
eCommerce Design
UX/UI Design
Design System…OVERVIEW
Vanir, a brand by Opko Health Europe, offers a line of dietary supplements designed to enhance both physical and mental performance. As part of Opko Health’s commitment to innovative health solutions, Vanir products provide advanced nutritional support and are sold exclusively online in the Spanish market.
As part of Opko Health Europe’s strategy to launch Vanir, a line of dietary supplements, the focus was on creating an efficient and engaging digital experience for Spanish consumers. Given the exclusive online distribution model, it was essential to design a seamless eCommerce platform that catered to modern users with intuitive navigation and clear product presentation. The goal was to craft an online shopping experience that not only reflected the Vanir brand but also optimized user engagement and conversion rates.
PROJECT BRIEF
This project involved developing an intuitive and engaging eCommerce website for Vanir, enabling smooth online sales of its dietary supplement line. The aim was to create a user-friendly platform that aligned with the brand’s identity and provided a seamless online shopping experience, enhancing customer engagement.
ROLE
Lead Designer
METHODS
I designed a user-centric eCommerce platform that was easy to navigate and visually aligned with the Vanir brand identity. This included creating a fluid UX/UI design that ensured a consistent and engaging digital experience for users, from browsing products to completing purchases.
KEY RESPONSIBILITIES
eCommerce Design
UX/UI Design
Design SystemWW…
Branding & Packaging Design for Vanir Health
OVERVIEW
Vanir, a new brand by Opko Health Europe, offers dietary supplements to enhance both physical and mental performance. Positioned in the competitive health and wellness market, Vanir aimed to establish a strong visual identity that reflects its commitment to premium quality, innovation, and trustworthiness. The branding and packaging were designed to make the brand instantly recognizable and appealing to the Spanish market.
PROJECT BRIEF
The project involved creating a comprehensive branding strategy and packaging design for Vanir’s new supplement line. The goal was to craft a cohesive brand identity that resonated with the target market, positioning Vanir as a credible and engaging player in the nutritional supplements industry.
ROLE
Lead Designer
METHODS
I developed a strategic branding plan, designing the logo and visually consistent packaging for each product. The focus was on delivering a seamless experience that reflected Vanir’s values and connected with the Spanish market.
KEY RESPONSIBILITIES
Logo Design
Branding Strategy
Packaging Design
Design System…OVERVIEW
Vanir, a new brand by Opko Health Europe, offers dietary supplements to enhance both physical and mental performance. Positioned in the competitive health and wellness market, Vanir aimed to establish a strong visual identity that reflects its commitment to premium quality, innovation, and trustworthiness. The branding and packaging were designed to make the brand instantly recognizable and appealing to the Spanish market.
PROJECT BRIEF
The project involved creating a comprehensive branding strategy and packaging design for Vanir’s new supplement line. The goal was to craft a cohesive brand identity that resonated with the target market, positioning Vanir as a credible and engaging player in the nutritional supplements industry.
ROLE
Lead Designer
METHODS
I developed a strategic branding plan, designing the logo and visually consistent packaging for each product. The focus was on delivering a seamless experience that reflected Vanir’s values and connected with the Spanish market.
KEY RESPONSIBILITIES
Logo Design
Branding Strategy
Packaging Design
Design SystemWW…
Ui/Ux Design for Prograph
I designed the entire user interface (UI) and user experience (UX) for Prograph, a software developed by Horizons Optical for simulating and visualizing customized progressive lens designs.
The main challenge was to create an intuitive interface that allowed users to configure and compare different lenses and their characteristics (such as profile and power maps). The design needed to accommodate a series of advanced lens configuration tools while maintaining a strong visual focus. Additionally, it was essential to align the platform’s look and feel with other Horizons Optical products, ensuring brand consistency.
In my role as Lead UX/UI Designer, I conducted thorough research on user needs, analyzed competitor software, and incorporated feedback from the client. Based on this data, I developed wireframes, high-fidelity mockups, and functional prototypes to test and iterate the interface.
This process ensured that the new design was not only visually appealing but also highly usable, meeting both user expectations and the technical requirements of the software.…I designed the entire user interface (UI) and user experience (UX) for Prograph, a software developed by Horizons Optical for simulating and visualizing customized progressive lens designs.
The main challenge was to create an intuitive interface that allowed users to configure and compare different lenses and their characteristics (such as profile and power maps). The design needed to accommodate a series of advanced lens configuration tools while maintaining a strong visual focus. Additionally, it was essential to align the platform’s look and feel with other Horizons Optical products, ensuring brand consistency.
In my role as Lead UX/UI Designer, I conducted thorough research on user needs, analyzed competitor software, and incorporated feedback from the client. Based on this data, I developed wireframes, high-fidelity mockups, and functional prototypes to test and iterate the interface.
This process ensured that the new design was not only visually appealing but also highly usable, meeting both user expectations and the technical requirements of the software.WW…
Netcapital Platform Design (US-based fintech)
PROJECT BRIEF
As lead UX/UI designer, I led a 10-month project to redesign the Netcapital Investors and Issuers platforms, focusing on improving the interface, user experience, and overall design consistency. The absence of a unified design system had caused visual inconsistencies and delays and hindered collaboration between design, product, and engineering teams.
METHODS
I conducted user research and interface audits to identify usability issues and pain points. I redesigned the user journey, creating wireframes, high-fidelity mockups, and prototypes to address these issues. I also spearheaded the development of a comprehensive design system, standardizing visual and interactive elements to streamline the design and development processes and improve cohesion across teams.
KEY RESPONSIBILITIES
Product Design
UX/UI Design
Design System Development
OUTCOMES
The new UI and design system improved visual consistency, enhanced user satisfaction, and accelerated feature integration. It also fostered seamless collaboration between design and engineering, making the platform scalable and adaptable for future growth.…PROJECT BRIEF
As lead UX/UI designer, I led a 10-month project to redesign the Netcapital Investors and Issuers platforms, focusing on improving the interface, user experience, and overall design consistency. The absence of a unified design system had caused visual inconsistencies and delays and hindered collaboration between design, product, and engineering teams.
METHODS
I conducted user research and interface audits to identify usability issues and pain points. I redesigned the user journey, creating wireframes, high-fidelity mockups, and prototypes to address these issues. I also spearheaded the development of a comprehensive design system, standardizing visual and interactive elements to streamline the design and development processes and improve cohesion across teams.
KEY RESPONSIBILITIES
Product Design
UX/UI Design
Design System Development
OUTCOMES
The new UI and design system improved visual consistency, enhanced user satisfaction, and accelerated feature integration. It also fostered seamless collaboration between design and engineering, making the platform scalable and adaptable for future growth.WW…
UX/UI Design for Kickstox
OVERVIEW
Kickstox is an online game that merges fantasy sports with stock trading, allowing users to buy and sell virtual shares of football players based on real-life performance and market demand. Users build and manage portfolios of player shares, competing with others to achieve the highest returns.
PROJECT BRIEF
The objective was to redesign the entire user interface and game experience to address significant user feedback regarding navigation difficulties, unattractive visuals, and unintuitive interactions. Additionally, the platform needed to be scalable to support new features, functionalities, and dynamic content more effectively.
ROLE
Lead Game UX/UI Designer
METHODS
I developed and conceptualized innovative game design ideas to boost user engagement. By redesigning the user interface, I aimed to create a seamless and enjoyable gameplay experience, improving navigation and overall usability. I also designed visually appealing graphics that aligned with the football universe, and a new landing page to effectively attract and convert new users.…OVERVIEW
Kickstox is an online game that merges fantasy sports with stock trading, allowing users to buy and sell virtual shares of football players based on real-life performance and market demand. Users build and manage portfolios of player shares, competing with others to achieve the highest returns.
PROJECT BRIEF
The objective was to redesign the entire user interface and game experience to address significant user feedback regarding navigation difficulties, unattractive visuals, and unintuitive interactions. Additionally, the platform needed to be scalable to support new features, functionalities, and dynamic content more effectively.
ROLE
Lead Game UX/UI Designer
METHODS
I developed and conceptualized innovative game design ideas to boost user engagement. By redesigning the user interface, I aimed to create a seamless and enjoyable gameplay experience, improving navigation and overall usability. I also designed visually appealing graphics that aligned with the football universe, and a new landing page to effectively attract and convert new users.WW…
UI/UX Design for Touch Screen Kiosk App
OVERVIEW
Horizons Optical, a leader in ophthalmic technologies in Spain, developed the MADE4U CONCEPT, an innovative system that allows clients to customize 3D-printed, tailored glasses. The system provides a unique shopping experience through a high-precision 3D scanner and virtual try-on technology, already implemented in optical centers across Spain.
PROJECT BRIEF
The project aimed to improve the overall UI/UX design of the existing solution/kiosk and develop a new feature called "CENTRADOR." This feature allows optical professionals to configure and retrieve all necessary client information for custom glasses production, such as lenses, frames, dimensions, and focal distances.
ROLE
UI/UX Designer
METHODS
I led the UI/UX redesign of the existing solution and designed the new CENTRADOR feature. My focus was on improving the user experience and interface, refining the software’s look and feel, and creating new illustrations and iconography.
KEY RESPONSIBILITIES
UI/UX Design for the CENTRADOR feature
Enhancing existing user journeys
Improving overall software aesthetics
Designing illustrations and iconography for the application…OVERVIEW
Horizons Optical, a leader in ophthalmic technologies in Spain, developed the MADE4U CONCEPT, an innovative system that allows clients to customize 3D-printed, tailored glasses. The system provides a unique shopping experience through a high-precision 3D scanner and virtual try-on technology, already implemented in optical centers across Spain.
PROJECT BRIEF
The project aimed to improve the overall UI/UX design of the existing solution/kiosk and develop a new feature called "CENTRADOR." This feature allows optical professionals to configure and retrieve all necessary client information for custom glasses production, such as lenses, frames, dimensions, and focal distances.
ROLE
UI/UX Designer
METHODS
I led the UI/UX redesign of the existing solution and designed the new CENTRADOR feature. My focus was on improving the user experience and interface, refining the software’s look and feel, and creating new illustrations and iconography.
KEY RESPONSIBILITIES
UI/UX Design for the CENTRADOR feature
Enhancing existing user journeys
Improving overall software aesthetics
Designing illustrations and iconography for the applicationWW…
Audi Digital Twin
OVERVIEW
The Audi Digital Twin allows Audi car owners to create a trustworthy and comprehensive digital profile of their vehicles, which can be shared with prospective private buyers and Audi dealers. This digital profile increases transparency and trust during the car resale process by providing accurate, updated, and certified information.
PROJECT BRIEF
The challenge was to redesign both the iOS app and web version to improve the creation and sharing of a detailed digital vehicle profile. The existing platforms lacked feature parity, and their user flows, onboarding processes, and digital certificate creation were unintuitive and complex, leading to user confusion and frustration.
ROLE
Lead Product Designer
METHODS
I conducted user research, analyzed data, and identified key pain points that hindered the user experience. Using these insights, I redesigned the user flows, onboarding process, and interface across both web and iOS platforms to create a cohesive experience. I also introduced innovative features and simplified complex design roadblocks to improve usability.
KEY RESPONSIBILITIES
• Product Design
• UX/UI Design
• Design System
• Web & iOS App Design
designer webdesigner…OVERVIEW
The Audi Digital Twin allows Audi car owners to create a trustworthy and comprehensive digital profile of their vehicles, which can be shared with prospective private buyers and Audi dealers. This digital profile increases transparency and trust during the car resale process by providing accurate, updated, and certified information.
PROJECT BRIEF
The challenge was to redesign both the iOS app and web version to improve the creation and sharing of a detailed digital vehicle profile. The existing platforms lacked feature parity, and their user flows, onboarding processes, and digital certificate creation were unintuitive and complex, leading to user confusion and frustration.
ROLE
Lead Product Designer
METHODS
I conducted user research, analyzed data, and identified key pain points that hindered the user experience. Using these insights, I redesigned the user flows, onboarding process, and interface across both web and iOS platforms to create a cohesive experience. I also introduced innovative features and simplified complex design roadblocks to improve usability.
KEY RESPONSIBILITIES
• Product Design
• UX/UI Design
• Design System
• Web & iOS App Design
designer webdesignerWW…
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