Highly creative artist, Illustrator, and graphic designer with over 10 years experience. I have worked in-house for several NYC-based marketing depts. as Lead Designer, as well as spending years working on Freelance illustration and design for many different clients. Industries I've worked in include: Retail, Wellness, Hospitality, Apparel, and Media & Entertainment. I very much value good communication, am very creative, quick, and deadline oriented. I look forward to helping you with your creative needs! WORK EXPERIENCE BetterHelp Dec. 2022 – Present Freelance Graphic Designer & Illustrator • BetterHelp is the world's largest therapy platform (betterhelp.com) • Collaborate with marketing and design departments to produce illustrations, graphics, and web designs in alignment with the brand identity. • Transform data and research into compelling and informative visual assets. • Optimize existing designs to enhance visual appeal. Soul Fusion by Chef El-Amin Nov 2017 – Present Freelance Lead Designer • Develop and maintain logos, packaging, print and web designs for a culinary brand. WhiteLabel MFG Mar. 2022 – Jan. 2023 Freelance Illustrator & Graphic Designer • Collaborated with the marketing and design team to create a diverse range of apparel designs for the buyer’s catalog. Hale and Hearty Soups Sept. 2014 – Mar. 2021 Lead Designer & Marketing Associate NY, NY • Designed marketing materials such as menus, posters, storefront signage, ads, and website assets. • Managed and delegated tasks within the creative team, including junior designers. • Art directed photoshoots and creative campaigns, maintaining brand consistency across 25 NYC locations. Two Boots Pizza Jun. 2012 – Sept. 2014 Graphic Designer NY, NY • Oversaw the design and production of packaging, retail displays, menus, and branding for all locations and franchises.

Peter Striffolino

Highly creative artist, Illustrator, and graphic designer with over 10 years experience. I have worked in-house for several NYC-based marketing depts. as Lead Designer, as well as spending years working on Freelance illustration and design for many different clients. Industries I've worked in include: Retail, Wellness, Hospitality, Apparel, and Media & Entertainment. I very much value good communication, am very creative, quick, and deadline oriented. I look forward to helping you with your creative needs! WORK EXPERIENCE BetterHelp Dec. 2022 – Present Freelance Graphic Designer & Illustrator • BetterHelp is the world's largest therapy platform (betterhelp.com) • Collaborate with marketing and design departments to produce illustrations, graphics, and web designs in alignment with the brand identity. • Transform data and research into compelling and informative visual assets. • Optimize existing designs to enhance visual appeal. Soul Fusion by Chef El-Amin Nov 2017 – Present Freelance Lead Designer • Develop and maintain logos, packaging, print and web designs for a culinary brand. WhiteLabel MFG Mar. 2022 – Jan. 2023 Freelance Illustrator & Graphic Designer • Collaborated with the marketing and design team to create a diverse range of apparel designs for the buyer’s catalog. Hale and Hearty Soups Sept. 2014 – Mar. 2021 Lead Designer & Marketing Associate NY, NY • Designed marketing materials such as menus, posters, storefront signage, ads, and website assets. • Managed and delegated tasks within the creative team, including junior designers. • Art directed photoshoots and creative campaigns, maintaining brand consistency across 25 NYC locations. Two Boots Pizza Jun. 2012 – Sept. 2014 Graphic Designer NY, NY • Oversaw the design and production of packaging, retail displays, menus, and branding for all locations and franchises.

Available to hire

Highly creative artist, Illustrator, and graphic designer with over 10 years experience. I have worked in-house for several NYC-based marketing depts. as Lead Designer, as well as spending years working on Freelance illustration and design for many different clients.

Industries I’ve worked in include: Retail, Wellness, Hospitality, Apparel, and Media & Entertainment.

I very much value good communication, am very creative, quick, and deadline oriented. I look forward to helping you with your creative needs!

WORK EXPERIENCE

BetterHelp Dec. 2022 – Present
Freelance Graphic Designer & Illustrator
• BetterHelp is the world’s largest therapy platform (betterhelp.com)
• Collaborate with marketing and design departments to produce illustrations, graphics, and web designs in alignment with the brand identity.
• Transform data and research into compelling and informative visual assets.
• Optimize existing designs to enhance visual appeal.

Soul Fusion by Chef El-Amin Nov 2017 – Present
Freelance Lead Designer
• Develop and maintain logos, packaging, print and web designs for a culinary brand.

WhiteLabel MFG Mar. 2022 – Jan. 2023
Freelance Illustrator & Graphic Designer
• Collaborated with the marketing and design team to create a diverse range of apparel designs for the buyer’s catalog.

Hale and Hearty Soups Sept. 2014 – Mar. 2021
Lead Designer & Marketing Associate NY, NY
• Designed marketing materials such as menus, posters, storefront signage, ads, and website assets.
• Managed and delegated tasks within the creative team, including junior designers.
• Art directed photoshoots and creative campaigns, maintaining brand consistency across 25 NYC locations.

Two Boots Pizza Jun. 2012 – Sept. 2014
Graphic Designer NY, NY
• Oversaw the design and production of packaging, retail displays, menus, and branding for all locations and franchises.

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Skills

Wa
Watercolour Illustration
Ta
Tattoo Illustration
T-
T-shirt Design
Ar
Artwork
Pe
Pen and Ink Illustration
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Experience Level

Watercolour Illustration
Expert
Tattoo Illustration
Expert
T-shirt Design
Expert
Artwork
Expert
Pen and Ink Illustration
Expert
Illustration
Expert
Freehand Digital Illustration
Expert
Adobe Illustrator
Expert
Figma
Expert
Adobe Photoshop
Expert
Adobe InDesign
Expert
Email Design
Expert
Editorial Illustration
Expert
Book Illustration
Expert
Tattoo Design
Expert
Web Design
Expert
Social Media Design
Expert
Email Marketing
Expert
Canva
Expert
2D Animation
Intermediate
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Language

English
Fluent
Spanish; Castilian
Intermediate

Education

Bachelor of Science at University of New Hampshire
July 1, 2011
Fine Art Major, Environmental Conservation Minor

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Healthcare, Wholesale & Distribution, Media & Entertainment, Retail, Travel & Hospitality
    uniE621 BetterHelp / Illustration & Web Design
    BetterHelp is the world's largest therapy platform (betterhelp.com) • Collaborated with marketing and design departments to produce illustrations, graphics, and web designs in alignment with the brand identity. • Transformed data and research into compelling and informative visual assets. • Optimized existing designs to enhance visual appeal. graphicdesigner illustrator webdesigner designer branding
    uniE621 WhiteLabel MFG / Illustrator
    Collaborated with the marketing and design team to create a diverse range of apparel designs for the buyer’s catalog. graphicdesigner illustrator apparel fashion tshirtdesign
    uniE621 Various Clients / Map Illustration
    Various client map illustration projects. A variety of styles, from old world fantasy, to modern. illustrator graphicdesigner designer
    uniE621 Frontier Frau / Logo Illustration
    The owners of a new tavern wanted to honor European roots as well as integrate a sense of the "frontier". illustrator logo designer
    uniE621 Pet Lifestyle & Handling Book / Illustration
    Propaper Publishing wanted an extensive series of illustrations for their pet care and lifestyle books - aimed at all-ages audiences, the illustrations focused on breed identification, care techniques, and DIY craft instructions. illustrator designer graphicdesigner
    uniE621 Hale and Hearty / Lead Graphic Designer and Marketer
    • Designed marketing materials such as menus, posters, storefront signage, ads, and website assets. • Managed and delegated tasks within the creative team, including junior designers. • Art directed photoshoots and creative campaigns, maintaining brand consistency across 25 NYC locations. graphicdesigner branding illustrator designer webdesigner marketing webdesign socialmedia
    uniE621 Various Clients / Instructional Illustrations
    Product use, instructions, materials diagrams. Both hand drawn look as well as clean vector. illustrator designer
    uniE621 The Loneliest Place in the Universe / Poetry Book Illustrations
    "A queering reflection of twenty poems on lost love, melancholy, grief, and substance abuse." The author wanted sensitive and thoughtful illustrations with a limited color palette. illustrator
    uniE621 Burning Sage / Poetry Book Illustrations
    The author wanted me to interpret each poem into a simple line drawing that flowed with each block of text within the book. illustrator poetry
    uniE621 13 Monsters / Book Illustrations
    A horror anthology book filled with 13 stories written by various horror authors. We went with a pulpy, comic feel for the illustrations. illustrator
    uniE621 11 Lemons / Liquor Label Design
    A very small batch client. The numbers and mantra were central to the design.
    uniE621 Rouse Relational Wellness / Booklet Illustration & Design
    Rouse Therapy wanted an approachable, fun, and cheeky booklet with some instructions for partners to pick up and look through together. I illustrated and laid out the design. graphicdesigner illustrator designer