I build motion and AI video workflows for brands that need high quality creative at speed.
I build motion and AI video workflows for brands that need high quality creative at speed. I’ve created scalable animation systems and collaborate with AI tools and teams (including OpenAI), with a focus on sharp visual taste and what makes videos perform.
I lead end-to-end creative execution—ads, launch videos, explainers, and interactive pieces—while turning complex production logic into clear, engaging visual stories. My work blends motion design, interaction design, AI fluency, and performance-oriented creative thinking.
A collection of Picsart ad experiments and campaign motion work, from ideation through animation and sound-led execution. For Picsart I worked like an ad incubator, testing visual approaches, animation systems, editing rhythms and sound ideas until a direction was clear enough for a wider team to build on. Client: Picsart https://www.twine.net/signin
Motion design for Jobber Now, Jobber's virtual event for unveiling new features, including the pre-show countdown loop and feature spotlight videos. Working from storyboards and creative direction by Jobber's in-house team, I built the full animation for each piece, matching typography, color and timing while keeping every UI reveal accurate to the real product. Client: Jobber https://www.twine.net/signin
Loop Animations for Tigran Hamasyan’s Album The Bird of a Thousand Voices Track: *“Areg and Manushak”* Collaboration: Created alongside illustrator Khoren Matevosyan.
Picsart gen.ai: a video for Picsart where I was Creative Director and Motion Designer. Client: Picsart https://www.twine.net/signin
An AI music video for Tigran Hamasyan's The Bird of a Thousand Voices, made in September 2024, shaping AI-generated motion with the restraint, texture and imperfection of film photography. As Director, I relied on careful prompting, selection, pacing and edit decisions to build a visual world that could hold the music. Client: Tigran Hamasyan https://www.twine.net/signin
I created this experimental animation as a way to explore Fables AI Prism. The inspiration came from my childhood memories of playing The Sims, specifically the character editor where you could change outfits and see the character interact dynamically.
Animated loops for Khme wine that bring Khoren Matevosyan's illustrations into a playful brand world. The animation keeps the illustration style front and center while adding rhythm, character and humor to the brand moments. Client: Khme Wine https://www.twine.net/signin
A sizzle video introducing Picsart's API and SDK offer for developer and enterprise audiences. Designed to make a technical product feel clear, energetic and useful, the motion supports a business-facing story about bringing creative tools into other platforms and customer touchpoints. Client: Picsart https://www.twine.net/signin
Notation Lab, built around Avet Terterian's Third Symphony, where artists created short animations with drawing, collage and other hands-on techniques as experiments in translating sound into moving images. My role: Creative Director, Animator, Motion Designer. Client: Hosq Foundation https://www.twine.net/signin
Animated Loops: an ongoing personal collection of loop animations and artist collaborations across different illustration styles, exploring character, timing and mood. The thread across the series: keep the artwork's personality intact and find the motion that makes it breathe. Client: Self initiated https://www.twine.net/signin
A CTV ad for Picsart, made in summer 2025, that used early AI video tools to restore, reframe and animate a familiar art-world idea. As Director I turned the constraints of limited, unpredictable video models into a coherent film, directing the concept, building usable generations and shaping the edit so the AI process served the idea. Client: Picsart https://www.twine.net/signin
Website motion and interaction work for Concept Studio's Sergey Parajanov Museum project. The animation respects the cultural weight and visual richness of the subject while making the web experience feel alive, tactile and carefully paced. Client: Concept Studio https://www.twine.net/signin
Led motion systems and AI-focused creative work for ads, templates, and product experiences. Built scalable animation logic and helped turn new tools into clear, engaging visual stories for brand and product use cases.
Led interaction and motion work across brand and web projects. Bridged design and development by shaping production logic, defining motion/interaction behavior, and helping teams deliver polished digital experiences.
Designed motion and website experiences with a focus on custom interactive work, translating product/brand goals into motion-driven UI and interaction behavior.
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