Rishabh brings a wealth of expertise to the table with 6+ years of experience in marketing. He has a proven track record of working with over 65+ brands across various sectors. He has handled marketing budgets of over $300k/month and specializes in strategically scaling brands based on data driven decision making frameworks. He can help with running PPC ads and also do website SEO.…Rishabh brings a wealth of expertise to the table with 6+ years of experience in marketing. He has a proven track record of working with over 65+ brands across various sectors. He has handled marketing budgets of over $300k/month and specializes in strategically scaling brands based on data driven decision making frameworks. He can help with running PPC ads and also do website SEO.WWW…
Rishabh brings a wealth of expertise to the table with 6+ years of experience in marketing. He has a proven track record of working with over 65+ brands across various sectors. He has handled marketing budgets of over $300k/month and specializes in strategically scaling brands based on data driven decision making frameworks. He can help with running PPC ads and also do website SEO.…Rishabh brings a wealth of expertise to the table with 6+ years of experience in marketing. He has a proven track record of working with over 65+ brands across various sectors. He has handled marketing budgets of over $300k/month and specializes in strategically scaling brands based on data driven decision making frameworks. He can help with running PPC ads and also do website SEO.WWWW…
Available to hire
Rishabh brings a wealth of expertise to the table with 6+ years of experience in marketing. He has a proven track record of working with over 65+ brands across various sectors. He has handled marketing budgets of over $300k/month and specializes in strategically scaling brands based on data driven decision making frameworks. He can help with running PPC ads and also do website SEO.
Skills
Experience Level
Facebook Ads
Expert
Google Ads
Expert
SEO
Expert
Language
English
Fluent
Education
Qualifications
Advanced Google Ads
June 1, 2021Google Ads Search Certification
May 1, 2020 - June 24, 2024Advanced Facebook Advertising
April 1, 2022Marketing strategy
June 1, 2024 - May 1, 2021Industry Experience
Retail, Computers & Electronics, Consumer Goods, Education, Financial Services, Healthcare, Manufacturing, Real Estate & Construction, Software & Internet, Media & Entertainment, Travel & Hospitality
6x Increase in Sign-Ups and 75% Reduction in CAC
About - A Fintech company backed by Y combinator provides a seamless investment platform consisting of personalised wealth advisory and compliance services to Indians living abroad.
Problem - They wanted to penetrate geographies with a high NRI population but were unable to reach the right audience.
Goals -
-Find the most lucrative market and reach the right audience
-Focus on acquiring good quality leads
Our Approach & Strategies-
-Experimented with various Indian interest targeting and found some high converting audiences which we doubled down on.
-Enhanced user experience through website optimizations like fixing header on the top of the website interface resulting in increase in the conversion rate.
-Tested audience cohorts tailored to diverse NRI populations across geographies.
-Drafted creative copies addressing the pain points of the NRI users.
-Created UGC content by onboarding credible NRI influencers.
-Conducted A/B tests on static creative assets which helped us recognize high performing CTAs and other creative elements.
The Results-
-Scaled users by 6X while simultaneously reducing CAC by 75%
-Improved CTR by making more UGC content.
-Identified unique targeting strategies which increased conversions by 2X…About - A Fintech company backed by Y combinator provides a seamless investment platform consisting of personalised wealth advisory and compliance services to Indians living abroad.
Problem - They wanted to penetrate geographies with a high NRI population but were unable to reach the right audience.
Goals -
-Find the most lucrative market and reach the right audience
-Focus on acquiring good quality leads
Our Approach & Strategies-
-Experimented with various Indian interest targeting and found some high converting audiences which we doubled down on.
-Enhanced user experience through website optimizations like fixing header on the top of the website interface resulting in increase in the conversion rate.
-Tested audience cohorts tailored to diverse NRI populations across geographies.
-Drafted creative copies addressing the pain points of the NRI users.
-Created UGC content by onboarding credible NRI influencers.
-Conducted A/B tests on static creative assets which helped us recognize high performing CTAs and other creative elements.
The Results-
-Scaled users by 6X while simultaneously reducing CAC by 75%
-Improved CTR by making more UGC content.
-Identified unique targeting strategies which increased conversions by 2XWWWWWWWW…
Reduced CAC by 80% For Fintech Brand
About - Fintech app which is a one stop solution for tracking, investing and making money decisions. The brand is backed by some of the top VCs & Angel investors in the country.
Problem - Their targeting was too broad. The ad account structure was not as per best practices. The ads were not optimised for the right events.
Goals -
-Grow month on month by 30%
-Focus on acquiring good quality users
-Re-engage ads to upsell and cross sell
Our Approach & Strategies-
-Created a full funnel campaign structure from awareness to conversion
-Tested various audience cohorts and found some high converting audiences which we doubled down on
-Scaled campaigns strategically weekly to not impact CAC
-Extensively tested creative hooks based on audience pain points
-Tried alternative customer journeys like webapp
The Results-
-Scaled users by 3X while simultaneously reducing CAC by 80%
-Identified ideal targeting which increased conversions by 2X
-Increased CTR by making more video content…About - Fintech app which is a one stop solution for tracking, investing and making money decisions. The brand is backed by some of the top VCs & Angel investors in the country.
Problem - Their targeting was too broad. The ad account structure was not as per best practices. The ads were not optimised for the right events.
Goals -
-Grow month on month by 30%
-Focus on acquiring good quality users
-Re-engage ads to upsell and cross sell
Our Approach & Strategies-
-Created a full funnel campaign structure from awareness to conversion
-Tested various audience cohorts and found some high converting audiences which we doubled down on
-Scaled campaigns strategically weekly to not impact CAC
-Extensively tested creative hooks based on audience pain points
-Tried alternative customer journeys like webapp
The Results-
-Scaled users by 3X while simultaneously reducing CAC by 80%
-Identified ideal targeting which increased conversions by 2X
-Increased CTR by making more video contentWWWWWWWW…
Generated Leads for An US Hiring Solutions Brand
About - This was an AI driven hiring platform for companies to find pre-vetted developers & designers doing an ARR of $3 million.
Problem - Only SEO as an channel was working for getting leads and no paid ads channels was used which was an huge untapped opportunity.
Goals -
-We had to generate top of the funnel qualified leads using their lead magnets and this audience will trickle down to the next stages of their sales automation journey.
Our Approach & Strategies-
-We experimented with Google ads as an channel but the CPC was exorbitantly high which made the whole channel unfeasible.
-Then shifted to Meta ads to target based on job positions, company names, etc to get them to provide their details in exchange for an Ebook.
-We experimented extensively with various variables like placements, targeting, geographies, age, purchasing power, platforms, creatives to lower down the cost per lead.
-Using our UTM parameter framework we backtracked targeting on ads platform with the quality of leads it generated to further refine on the same.
-We also used the existing customer data to target old customers and also create an lookalike audience of the same.
The Results-
-Reduced the cost per lead overtime by 30%
-Increased the CTR of ads by 1.5%…About - This was an AI driven hiring platform for companies to find pre-vetted developers & designers doing an ARR of $3 million.
Problem - Only SEO as an channel was working for getting leads and no paid ads channels was used which was an huge untapped opportunity.
Goals -
-We had to generate top of the funnel qualified leads using their lead magnets and this audience will trickle down to the next stages of their sales automation journey.
Our Approach & Strategies-
-We experimented with Google ads as an channel but the CPC was exorbitantly high which made the whole channel unfeasible.
-Then shifted to Meta ads to target based on job positions, company names, etc to get them to provide their details in exchange for an Ebook.
-We experimented extensively with various variables like placements, targeting, geographies, age, purchasing power, platforms, creatives to lower down the cost per lead.
-Using our UTM parameter framework we backtracked targeting on ads platform with the quality of leads it generated to further refine on the same.
-We also used the existing customer data to target old customers and also create an lookalike audience of the same.
The Results-
-Reduced the cost per lead overtime by 30%
-Increased the CTR of ads by 1.5%WWWWWWWW…
2X Increase in Leads For Australian B2B Manufacturing Brand
About - A globally recognized brand which manufactures mining equipment like rock breakers, undercarriage parts for excavators, and other tools. They sell across Australia and New Zealand.
Problem - They desired to increase the visibility of their Salons and footfalls in their stores across locations.
Goals -
-To generate qualified leads through Google ads at the lowest possible cost per lead
Our Approach & Strategies-
-We initially structured campaigns for each of their product categories. Then we split them based on performance to double down on the best performing ones.
-We highlighted the solutions to pain points which the customers would face using Google ad extensions and ad copies which helped us improve CTR.
-Analysed zip code wise performance & excluded the low performing zip codes which helped increase the conversion rate.
-Optimised the website for keywords and also improved the page load speed to provide better user experience to website visitors.
-Used different keyword strategies to increase the visibility and drive more traffic to the stores.
-Scaled budgets horizontally by creating multiple campaigns to make sure the cost per conversion does not increase significantly
The Results-
-Increased Qualified leads generated by 2X where the potential conversion value is in thousands of dollars.
-Improved the conversion rate by 2.5%
-Was able to increase leads without much increase in cost per lead…About - A globally recognized brand which manufactures mining equipment like rock breakers, undercarriage parts for excavators, and other tools. They sell across Australia and New Zealand.
Problem - They desired to increase the visibility of their Salons and footfalls in their stores across locations.
Goals -
-To generate qualified leads through Google ads at the lowest possible cost per lead
Our Approach & Strategies-
-We initially structured campaigns for each of their product categories. Then we split them based on performance to double down on the best performing ones.
-We highlighted the solutions to pain points which the customers would face using Google ad extensions and ad copies which helped us improve CTR.
-Analysed zip code wise performance & excluded the low performing zip codes which helped increase the conversion rate.
-Optimised the website for keywords and also improved the page load speed to provide better user experience to website visitors.
-Used different keyword strategies to increase the visibility and drive more traffic to the stores.
-Scaled budgets horizontally by creating multiple campaigns to make sure the cost per conversion does not increase significantly
The Results-
-Increased Qualified leads generated by 2X where the potential conversion value is in thousands of dollars.
-Improved the conversion rate by 2.5%
-Was able to increase leads without much increase in cost per leadWWWWWWWW…
Achieved a ROAS of 5 for a US-based D2C brand
About - An USA based gifting D2C ecommerce brand primarily using its website to generate sales.
Problem -
-They were unable to scale on Google ads even though meta was doing well
-The ad account was not structured and well planned
-Low AOV product so low CAC was vital
Goals -
-Focus on scaling without drastically increase acquisition cost.
-Increase the returns on ad spend (ROAS) of Google ads
Our Approach & Strategies-
-Initially made sure all the hygiene is in place by setting up accurate tracking, optimising all campaigns for purchases only, structured campaigns for better performance.
-Used Single Theme Ad Group (STAG) strategy to categorise search ads into relevant product category ad groups, which helped with easier account management.
-Experimented with the then newly launched Performance max campaigns to scale on budgets and make sure we’re covering all placements on Google ads
-Pushed ads more focussed towards bundles and made sure there are upsells on website to increase the average order value.
-Analysed the UI/UX using heatmaps and user recordings to improve the user experience with the goal of reducing drop offs.
The Results-
-Achieved an ROAS of 5 while simultaneously scaling the ad spends.
-Witnessed an increased AOV of 25%
-Google ads as an channel was profitable and performance better than Meta ads
-This success led to expansion plans in neighbouring country…About - An USA based gifting D2C ecommerce brand primarily using its website to generate sales.
Problem -
-They were unable to scale on Google ads even though meta was doing well
-The ad account was not structured and well planned
-Low AOV product so low CAC was vital
Goals -
-Focus on scaling without drastically increase acquisition cost.
-Increase the returns on ad spend (ROAS) of Google ads
Our Approach & Strategies-
-Initially made sure all the hygiene is in place by setting up accurate tracking, optimising all campaigns for purchases only, structured campaigns for better performance.
-Used Single Theme Ad Group (STAG) strategy to categorise search ads into relevant product category ad groups, which helped with easier account management.
-Experimented with the then newly launched Performance max campaigns to scale on budgets and make sure we’re covering all placements on Google ads
-Pushed ads more focussed towards bundles and made sure there are upsells on website to increase the average order value.
-Analysed the UI/UX using heatmaps and user recordings to improve the user experience with the goal of reducing drop offs.
The Results-
-Achieved an ROAS of 5 while simultaneously scaling the ad spends.
-Witnessed an increased AOV of 25%
-Google ads as an channel was profitable and performance better than Meta ads
-This success led to expansion plans in neighbouring countryWWWWWWWW…
Generated Leads for An US Hiring Solutions Brand
About - This was an AI driven hiring platform for companies to find pre-vetted developers & designers doing an ARR of $3 million.
Problem - Only SEO as an channel was working for getting leads and no paid ads channels was used which was an huge untapped opportunity.
Goals -
-We had to generate top of the funnel qualified leads using their lead magnets and this audience will trickle down to the next stages of their sales automation journey.
Our Approach & Strategies-
-We experimented with Google ads as an channel but the CPC was exorbitantly high which made the whole channel unfeasible.
-Then shifted to Meta ads to target based on job positions, company names, etc to get them to provide their details in exchange for an Ebook.
-We experimented extensively with various variables like placements, targeting, geographies, age, purchasing power, platforms, creatives to lower down the cost per lead.
-Using our UTM parameter framework we backtracked targeting on ads platform with the quality of leads it generated to further refine on the same.
-We also used the existing customer data to target old customers and also create an lookalike audience of the same.
The Results-
-Reduced the cost per lead overtime by 30%
-Increased the CTR of ads by 1.5%…About - This was an AI driven hiring platform for companies to find pre-vetted developers & designers doing an ARR of $3 million.
Problem - Only SEO as an channel was working for getting leads and no paid ads channels was used which was an huge untapped opportunity.
Goals -
-We had to generate top of the funnel qualified leads using their lead magnets and this audience will trickle down to the next stages of their sales automation journey.
Our Approach & Strategies-
-We experimented with Google ads as an channel but the CPC was exorbitantly high which made the whole channel unfeasible.
-Then shifted to Meta ads to target based on job positions, company names, etc to get them to provide their details in exchange for an Ebook.
-We experimented extensively with various variables like placements, targeting, geographies, age, purchasing power, platforms, creatives to lower down the cost per lead.
-Using our UTM parameter framework we backtracked targeting on ads platform with the quality of leads it generated to further refine on the same.
-We also used the existing customer data to target old customers and also create an lookalike audience of the same.
The Results-
-Reduced the cost per lead overtime by 30%
-Increased the CTR of ads by 1.5%WWWWWWWW…
Increased the Visibility for A Salon Chain by 300%
About - A renowned salon chain in India that offers a wide range of services, including hair care, skin care, and nail care, to help clients look and feel their best.
Problem - They desired to increase the visibility of their Salons and footfalls in their stores across locations.
Goals -
-Increase Brand Awareness
-Increase footfalls to the Salons across locations.
Our Approach & Strategies-
-Created various types of Google Ad campaigns like Performance Max campaigns, Smart Campaigns to increase the brand awareness and drive traffic.
-Optimised their Google My Business Listings of each store by adding images, replying the reviews and also adding updates to keep their digital presence intact.
-Experimented with smart campaigns to improve the store visits.
-Posted reels on YouTube to attract new potential customers.
-Used different keyword strategies to increase the visibility and drive more traffic to the stores.
-Took a data driven approach to track performance and run different growth experiments.
The Results-
-Total views have drastically increased by 300% compared to previous year
-There is 96% increase in total actions.
-There is an increase in the footfalls by 30% at stores across locations.…About - A renowned salon chain in India that offers a wide range of services, including hair care, skin care, and nail care, to help clients look and feel their best.
Problem - They desired to increase the visibility of their Salons and footfalls in their stores across locations.
Goals -
-Increase Brand Awareness
-Increase footfalls to the Salons across locations.
Our Approach & Strategies-
-Created various types of Google Ad campaigns like Performance Max campaigns, Smart Campaigns to increase the brand awareness and drive traffic.
-Optimised their Google My Business Listings of each store by adding images, replying the reviews and also adding updates to keep their digital presence intact.
-Experimented with smart campaigns to improve the store visits.
-Posted reels on YouTube to attract new potential customers.
-Used different keyword strategies to increase the visibility and drive more traffic to the stores.
-Took a data driven approach to track performance and run different growth experiments.
The Results-
-Total views have drastically increased by 300% compared to previous year
-There is 96% increase in total actions.
-There is an increase in the footfalls by 30% at stores across locations.WWWWWWWW…
10X Increase in Organic Website Traffic Using SEO
About - Healthcare startup providing comprehensive solutions for women with wellness concerns like PCOS/ PCOD, Period Issues, Thyroid, Infertility and Weight Gain.
Problem - They had launched their programs and were only depending on paid channels for getting customers. There was a huge untapped potential for SEO.
Goals -
-As a Top of funnel channel reach ideal customers
-Improve their website traffic month on month
Our Approach & Strategies-
-Created well researched blog content
-Optimised blogs for better readability and on page seo
-Improved user experience by optimising, core web vitals for site speed & better UI/UX
-Strategically internal linked pages to improve rankings for other pages
The Results-
-Achieved immense growth with an DR of just 18
-Improved website organic traffic from 5k to 60k per month in 10 months
-Ranked 1 for many keywords
-Generated sales using the highly relevant traffic…About - Healthcare startup providing comprehensive solutions for women with wellness concerns like PCOS/ PCOD, Period Issues, Thyroid, Infertility and Weight Gain.
Problem - They had launched their programs and were only depending on paid channels for getting customers. There was a huge untapped potential for SEO.
Goals -
-As a Top of funnel channel reach ideal customers
-Improve their website traffic month on month
Our Approach & Strategies-
-Created well researched blog content
-Optimised blogs for better readability and on page seo
-Improved user experience by optimising, core web vitals for site speed & better UI/UX
-Strategically internal linked pages to improve rankings for other pages
The Results-
-Achieved immense growth with an DR of just 18
-Improved website organic traffic from 5k to 60k per month in 10 months
-Ranked 1 for many keywords
-Generated sales using the highly relevant trafficWWWWWWWW…
3x Increase in Leads for a Leading EdTech Brand
About - An edtech company which is one of India’s leading bank exam preparation platform having over 3 million + customers.
Problem - They were unable to reduce their cost per lead overtime and were not able to generate direct sales from their ad campaigns.
Goals - To reduce the cost per lead by 30% and scale their campaigns for their peak seasons by 2X while keeping the cost per lead constantly low.
Our Approach & Strategies-
-Tracking - We set up Google analytics and Lookerstudio dashboards to track user behaviour and analyse the funnel. This helped us take decisions quickly with real time data
-Google Ads Lead Gen - We doubled down on Dynamic Search Ads & Performance Max campaigns to generate high quality leads. This helped us reduce the cost per lead by 50%.
-Google Ads UAC - We constantly optimised their creatives to bring down their cost per app install by 60%. Using result focussed & social proof based creatives helped us achieve this
-Google Ads YouTube - We used YouTube/Video ads to retarget Middle of Funnel & Bottom of Funnel audiences which helped us generate more sales & leads. We also built brand awareness using these channels.
-Facebook Ads - Used this channel to generate final sales for their paid products using conversion campaigns. We constantly experimented with different audiences & narrowed down to the best performing ones helping us achieve an ROAS of 5.
The Results-
-Reduced their Cost per lead by 50% while also increasing their leads by 2.5X
-Reduced their Cost per install by 40% over time
-Built a full fledged successful ads funnel from brand awareness to retargeting
-Improved the ROAS of sales campaigns to 5 from 2…About - An edtech company which is one of India’s leading bank exam preparation platform having over 3 million + customers.
Problem - They were unable to reduce their cost per lead overtime and were not able to generate direct sales from their ad campaigns.
Goals - To reduce the cost per lead by 30% and scale their campaigns for their peak seasons by 2X while keeping the cost per lead constantly low.
Our Approach & Strategies-
-Tracking - We set up Google analytics and Lookerstudio dashboards to track user behaviour and analyse the funnel. This helped us take decisions quickly with real time data
-Google Ads Lead Gen - We doubled down on Dynamic Search Ads & Performance Max campaigns to generate high quality leads. This helped us reduce the cost per lead by 50%.
-Google Ads UAC - We constantly optimised their creatives to bring down their cost per app install by 60%. Using result focussed & social proof based creatives helped us achieve this
-Google Ads YouTube - We used YouTube/Video ads to retarget Middle of Funnel & Bottom of Funnel audiences which helped us generate more sales & leads. We also built brand awareness using these channels.
-Facebook Ads - Used this channel to generate final sales for their paid products using conversion campaigns. We constantly experimented with different audiences & narrowed down to the best performing ones helping us achieve an ROAS of 5.
The Results-
-Reduced their Cost per lead by 50% while also increasing their leads by 2.5X
-Reduced their Cost per install by 40% over time
-Built a full fledged successful ads funnel from brand awareness to retargeting
-Improved the ROAS of sales campaigns to 5 from 2WWWWWWWW…
3X Increase In Payment Conversions For Fintech Brand
About - India’s first FD marketplace with over 2 Lakh + users. Backed by some of the top VC’s in the country.
Problem - Performance marketing had to be started from scratch. Being a financial services product the trust had to be built.
Goals -
-Scale the FD purchases on the platform with a good AOV
-Improving conversion rates to reduce CAC and optimise the funnel
-Retarget existing users to convert them
Our Approach & Strategies-
-We initially setup top of funnel event optimization campaigns and eventually moved to middle of funnel, bottom of funnel over time
-Constantly tested new messaging angles for different persona of audience and also ideated ad creatives which helped in cutting through the noise leading to better CTR
-Aggressively scaled Google Ads channel to increase conversions linearly
-Narrowed down to the best performing cities with highest conversion rates
-Optimised the bids to attain maximum efficiency of the ads
The Results-
-Drove 3X increased investment conversions in 3 months
-Increased top of funnel user acquisition by 10X from 3K/month to 30K/month from ad channels…About - India’s first FD marketplace with over 2 Lakh + users. Backed by some of the top VC’s in the country.
Problem - Performance marketing had to be started from scratch. Being a financial services product the trust had to be built.
Goals -
-Scale the FD purchases on the platform with a good AOV
-Improving conversion rates to reduce CAC and optimise the funnel
-Retarget existing users to convert them
Our Approach & Strategies-
-We initially setup top of funnel event optimization campaigns and eventually moved to middle of funnel, bottom of funnel over time
-Constantly tested new messaging angles for different persona of audience and also ideated ad creatives which helped in cutting through the noise leading to better CTR
-Aggressively scaled Google Ads channel to increase conversions linearly
-Narrowed down to the best performing cities with highest conversion rates
-Optimised the bids to attain maximum efficiency of the ads
The Results-
-Drove 3X increased investment conversions in 3 months
-Increased top of funnel user acquisition by 10X from 3K/month to 30K/month from ad channelsWWWWWWWW…
Generated Qualified Leads By Ranking on 1st Page
About - Seed funded SaaS startup in the noCode space that helps companies digitally transform and manage every aspect of their business.
Problem - They had just launched their products and very little organic traction. Their website domain was also brand new.
Goals -
-Rank for their main product keywords on the 1st page
-Improve their organic traffic by 30% quarter on quarter
-Start getting leads for their products.
Our Approach & Strategies-
-We constantly created 15 blogs & pushed them out constantly every month. These were put together based on intense SERP, keyword & competitor research
-Drove high quality backlinks with a DR of greater than 70 which helped improve the rankings
-Created E-books based on keyword reserch to act as lead magnets
-Built a FAQ & Glossary section on the website to go after low hanging keyword opportunities
-Worked on On-page seo & technical seo to make sure we have the website hygiene in place
The Results-
-Ranked their product page on the 1st page in Google
-Improved the DR from 28 to 35
-The health score improve from 85% to 94%
-Grew their organic traffic by 3X in just a few months…About - Seed funded SaaS startup in the noCode space that helps companies digitally transform and manage every aspect of their business.
Problem - They had just launched their products and very little organic traction. Their website domain was also brand new.
Goals -
-Rank for their main product keywords on the 1st page
-Improve their organic traffic by 30% quarter on quarter
-Start getting leads for their products.
Our Approach & Strategies-
-We constantly created 15 blogs & pushed them out constantly every month. These were put together based on intense SERP, keyword & competitor research
-Drove high quality backlinks with a DR of greater than 70 which helped improve the rankings
-Created E-books based on keyword reserch to act as lead magnets
-Built a FAQ & Glossary section on the website to go after low hanging keyword opportunities
-Worked on On-page seo & technical seo to make sure we have the website hygiene in place
The Results-
-Ranked their product page on the 1st page in Google
-Improved the DR from 28 to 35
-The health score improve from 85% to 94%
-Grew their organic traffic by 3X in just a few monthsWWWWWWWW…
Scaled Cafe Revenue By 20% MoM
About - India’s first experimentative coffee brand that runs one of the best cafes in Bangalore and has its own product for D2C
Problem - They were getting limited visibility online which resulted in lesser walkins to their cafe. Their online sales were very low & their social media growth was also slow.
Goals -
-Grow their cafe revenue month on month
-Increase their online sales
-Increase their followers on Instagram
Our Approach & Strategies-
-Optimised their Google business listing for local SEO by including keywords, adding more images & information to improve the conversion rates
-Used Google ads to run local store, performance max & search campaigns which helped them generate more online visibility. We used Instagram/FB ads to build brand awareness & boost posts.
-Ran campaigns to targeted audiences using Google & Meta ads to boost their breakfast & dessert sales at the cafe.
-On Instagram we built their social calendars for every month. Ran influencer campaigns, giveaway’s & more.
-We put together a unique brand positioning to make sure they stand apart & used this across all communication on different channels of marketing
-Created products listings & brand store on amazon. Ran PPC campaigns on amazon to scale up the sales.
The Results-
-Increased Instagram followers from 2k to 4.5k
-Consistently grew the revenue of the cafe by 20% month on month
-Scaled their online sales from 5X using amazon marketing
-Reduced their CPC on Google Ads by 50%…About - India’s first experimentative coffee brand that runs one of the best cafes in Bangalore and has its own product for D2C
Problem - They were getting limited visibility online which resulted in lesser walkins to their cafe. Their online sales were very low & their social media growth was also slow.
Goals -
-Grow their cafe revenue month on month
-Increase their online sales
-Increase their followers on Instagram
Our Approach & Strategies-
-Optimised their Google business listing for local SEO by including keywords, adding more images & information to improve the conversion rates
-Used Google ads to run local store, performance max & search campaigns which helped them generate more online visibility. We used Instagram/FB ads to build brand awareness & boost posts.
-Ran campaigns to targeted audiences using Google & Meta ads to boost their breakfast & dessert sales at the cafe.
-On Instagram we built their social calendars for every month. Ran influencer campaigns, giveaway’s & more.
-We put together a unique brand positioning to make sure they stand apart & used this across all communication on different channels of marketing
-Created products listings & brand store on amazon. Ran PPC campaigns on amazon to scale up the sales.
The Results-
-Increased Instagram followers from 2k to 4.5k
-Consistently grew the revenue of the cafe by 20% month on month
-Scaled their online sales from 5X using amazon marketing
-Reduced their CPC on Google Ads by 50%WWWWWWWW…
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