Seasoned Digital Marketing Executive with 15+ years of cross-functional expertise in SEO, PPC, and Salesforce Marketing Cloud automation. Known for optimizing prospect acquisition and retention funnels, I've spearheaded lead generation strategies resulting in $3.2MM in gross premium revenue. My track record includes orchestrating successful growth campaigns for Insurtech and insurance carriers, leveraging a comprehensive toolkit including Hubspot, Google Analytics, Salesforce and Adobe Marketing Cloud. Passionate about driving results, I thrive on lowering cost per acquisition and boosting conversion rates. Let's connect to discuss how I can elevate your lead demand generation, prospect acquisition, and digital marketing initiatives. #opentowork #insurance #marketing #seo #adobe #salesforce #mobile #digitalmarketing #growth #headofmarketing #headofgrowth #leadgen #demandgen #leadgeneration #demandgeneration #insurtech #AI #genAI

Rob Salerno

Seasoned Digital Marketing Executive with 15+ years of cross-functional expertise in SEO, PPC, and Salesforce Marketing Cloud automation. Known for optimizing prospect acquisition and retention funnels, I've spearheaded lead generation strategies resulting in $3.2MM in gross premium revenue. My track record includes orchestrating successful growth campaigns for Insurtech and insurance carriers, leveraging a comprehensive toolkit including Hubspot, Google Analytics, Salesforce and Adobe Marketing Cloud. Passionate about driving results, I thrive on lowering cost per acquisition and boosting conversion rates. Let's connect to discuss how I can elevate your lead demand generation, prospect acquisition, and digital marketing initiatives. #opentowork #insurance #marketing #seo #adobe #salesforce #mobile #digitalmarketing #growth #headofmarketing #headofgrowth #leadgen #demandgen #leadgeneration #demandgeneration #insurtech #AI #genAI

Available to hire

Seasoned Digital Marketing Executive with 15+ years of cross-functional expertise in SEO, PPC, and Salesforce Marketing Cloud automation. Known for optimizing prospect acquisition and retention funnels, I’ve spearheaded lead generation strategies resulting in $3.2MM in gross premium revenue. My track record includes orchestrating successful growth campaigns for Insurtech and insurance carriers, leveraging a comprehensive toolkit including Hubspot, Google Analytics, Salesforce and Adobe Marketing Cloud. Passionate about driving results, I thrive on lowering cost per acquisition and boosting conversion rates. Let’s connect to discuss how I can elevate your lead demand generation, prospect acquisition, and digital marketing initiatives.

#opentowork #insurance #marketing #seo #adobe #salesforce #mobile #digitalmarketing #growth #headofmarketing #headofgrowth #leadgen #demandgen #leadgeneration #demandgeneration #insurtech #AI #genAI

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Experience Level

SEO
Expert
Email Marketing
Expert
Salesforce
Expert

Language

Education

MBA at University of Pittsburgh
April 20, 2001
MS/MIS at University of Pittsburgh
April 20, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services

Experience Level

SEO
Expert
Email Marketing
Expert
Salesforce
Expert

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