With over 20 years of experience in both the public and private sectors, I specialize in developing and implementing design strategies. I have a strong ability to analyze consumer trends and market conditions while effectively managing finances and coordinating various marketing channels. My expertise includes creating, reviewing, and defining overall design strategies in alignment with UX/CX principles and strategic objectives for both internal and external teams.
As a senior design professional in marketing and design, I bring extensive experience in strategic planning, interactive marketing, product design, creative development, and media planning. I thrive in high-pressure environments, meeting tight deadlines while ensuring compliance with AODA and budgetary constraints. Additionally, I have collaborated with external media channels to produce promotional materials that align with brand messaging and government standards.
My work style is fast-paced, hands-on, and growth-oriented. I excel at ensuring that communications, branding, and strategic initiatives are effectively applied and resonate with the intended audience.
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