Hey, I'm Sade, a Product (UX UI) Designer. I would describe my expertise as being able to simplify processes down to their simplest form. It's something that started as an unconscious process as a teen - my first simplification…Hey, I'm Sade, a Product (UX UI) Designer. I would describe my expertise as being able to simplify processes down to their simplest form. It's something that started as an unconscious process as a teen - my first simplification being in secondary school where I created a deck of visual revision cards explaining complicated scientific processes. I have always had an affinity towards visualising processes and their solutions. I have a proven track record of designing successful products from inception to fruition, and have played a pivotal role in securing over $10M in funding for various startups in the UK and US.WWWHey, I'm Sade, a Product (UX UI) Designer. I would describe my expertise as being able to simplify processes down to their simplest form. It's something that started as an unconscious process as a teen - my first simplification bei…
Hey, I'm Sade, a Product (UX UI) Designer. I would describe my expertise as being able to simplify processes down to their simplest form. It's something that started as an unconscious process as a teen - my first simplification being in secondary school where I created a deck of visual revision cards explaining complicated scientific processes. I have always had an affinity towards visualising processes and their solutions. I have a proven track record of designing successful products from inception to fruition, and have…Hey, I'm Sade, a Product (UX UI) Designer. I would describe my expertise as being able to simplify processes down to their simplest form. It's something that started as an unconscious process as a teen - my first simplification being in secondary school where I created a deck of visual revision cards explaining complicated scientific processes. I have always had an affinity towards visualising processes and their solutions. I have a proven track record of designing successful products from inception to fruition, and have played a pivotal role in securing over $10M in funding for various startups in the UK and US.WWWWHey, I'm Sade, a Product (UX UI) Designer. I would describe my expertise as being able to simplify processes down to their simplest form. It's something that started as an unconscious process as a teen - my first simplification being in secondary school where I created a deck of visual revision cards explaining complicated scientific processes. I have always had an affinity towards visualising processes and their solutions. I have a proven track record of designing successful products from inception to fruition, and have p…
Available to hire
Hey, I’m Sade, a Product (UX UI) Designer. I would describe my expertise as being able to simplify processes down to their simplest form. It’s something that started as an unconscious process as a teen - my first simplification being in secondary school where I created a deck of visual revision cards explaining complicated scientific processes. I have always had an affinity towards visualising processes and their solutions.
I have a proven track record of designing successful products from inception to fruition, and have played a pivotal role in securing over $10M in funding for various startups in the UK and US.
Experience Level
Figma
Expert
Framer
Expert
Slack Workflow
Expert
Jira
Intermediate
Microsoft Excel
Intermediate
Language
English
Fluent
Education
Qualifications
Industry Experience
Financial Services, Software & Internet, Healthcare, Media & Entertainment, Retail
Outverse
Outverse is a platform built to clear customer service issues using AI. Alongside OCTOBER, I helped design the MVP product that enabled Outverse to raise $6M.
• We created a brand that launched on Product Hunt and ranked no.1 on the first day.
• The MVP we designed helped them raise £1M+ in funding. Allowing them to make vital hires to their team.
• The MVP allowed them to onboard their founding community leaders, which increased the average user sign up.
Deliverables: Web and mobile appOutverse is a platform built to clear customer service issues using AI. Alongside OCTOBER, I helped design the MVP product that enabled Outverse to raise $6M.
• We created a brand that launched on Product Hunt and ranked no.1 on the first day.
• The MVP we designed helped them raise £1M+ in funding. Allowing them to make vital hires to their team.
• The MVP allowed them to onboard their founding community leaders, which increased the average user sign up.
Deliverables: Web and mobile appWWWWWWWWOutverse is a platform built to clear customer service issues using AI. Alongside OCTOBER, I helped design the MVP product that enabled Outverse to raise $6M.
• We created a brand that launched on Product Hunt and ranked no.1 on the first day.
• The MVP we designed helped them raise £1M+ in funding. Allowing them to make vital hires to their team.
• The MVP allowed them to onboard their founding community leaders, which increased the average user sign up.
Deliverables: Web and mobile app
Thingtesting
Thingtesting is an ecommerce marketplace where you can review and browse modern ecommerce brands. My role was to evolve some of the website features and design the pitch deck. Thingtesting was able to raise $3M.
• The pitch deck we designed for Thingtesting helped them raise $3.5M for the Seed round of funding.
• The improved brand page resulted in a 40% increase of claimed pages by brands and resulted in them topping the google search rank for 30% of their brands.
• The improved CTA resulted in more user sign ups (on average 15% per month).
Deliverables: WebsiteThingtesting is an ecommerce marketplace where you can review and browse modern ecommerce brands. My role was to evolve some of the website features and design the pitch deck. Thingtesting was able to raise $3M.
• The pitch deck we designed for Thingtesting helped them raise $3.5M for the Seed round of funding.
• The improved brand page resulted in a 40% increase of claimed pages by brands and resulted in them topping the google search rank for 30% of their brands.
• The improved CTA resulted in more user sign ups (on average 15% per month).
Deliverables: WebsiteWWWWWWWWThingtesting is an ecommerce marketplace where you can review and browse modern ecommerce brands. My role was to evolve some of the website features and design the pitch deck. Thingtesting was able to raise $3M.
• The pitch deck we designed for Thingtesting helped them raise $3.5M for the Seed round of funding.
• The improved brand page resulted in a 40% increase of claimed pages by brands and resulted in them topping the google search rank for 30% of their brands.
• The improved CTA resulted in more user sign ups (on average 15% per month).
Deliverables: Website
Tritone
Tritone Health (Previously Bubble Care) is a medical software company building digital solutions for people with intellectual disabilities and autism. My role was to build the first iteration of the app software and after that was built the product was onboarding by NHS providers in Northeast England.
• I organised user focus groups with local NHS facilities that gave us access to the exact user we wanted to help
• We successfully built a prototype used to showcase the product to NHS providers. After we built the MVP version of the product, the product was taken up by multiple NHS services around the UK.
Deliverables: Web and mobile appTritone Health (Previously Bubble Care) is a medical software company building digital solutions for people with intellectual disabilities and autism. My role was to build the first iteration of the app software and after that was built the product was onboarding by NHS providers in Northeast England.
• I organised user focus groups with local NHS facilities that gave us access to the exact user we wanted to help
• We successfully built a prototype used to showcase the product to NHS providers. After we built the MVP version of the product, the product was taken up by multiple NHS services around the UK.
Deliverables: Web and mobile appWWWWWWWWTritone Health (Previously Bubble Care) is a medical software company building digital solutions for people with intellectual disabilities and autism. My role was to build the first iteration of the app software and after that was built the product was onboarding by NHS providers in Northeast England.
• I organised user focus groups with local NHS facilities that gave us access to the exact user we wanted to help
• We successfully built a prototype used to showcase the product to NHS providers. After we built the MVP version of the product, the product was taken up by multiple NHS services around the UK.
Deliverables: Web and mobile app
Source The Area
Source the Area is a self-funded property tech product that helps people find the perfect area to live. They have raised money via angel grants and are building an API tool that will allow browsing renters to be matched to a specific area according to their criteria.
• I designed the UX and UI of the website and after the website launched, Source The Area made a big splash when a large travel influencer shared the website online and engaged 100+ requests for the service.
• After launching the website, Source the Area was able to raise $150k in funding.
Source the Area's website launch enabled them to attract competitors that have offered to share alternative APIs to help the product grow.
Deliverables: Website, Reports, Pitch DecksSource the Area is a self-funded property tech product that helps people find the perfect area to live. They have raised money via angel grants and are building an API tool that will allow browsing renters to be matched to a specific area according to their criteria.
• I designed the UX and UI of the website and after the website launched, Source The Area made a big splash when a large travel influencer shared the website online and engaged 100+ requests for the service.
• After launching the website, Source the Area was able to raise $150k in funding.
Source the Area's website launch enabled them to attract competitors that have offered to share alternative APIs to help the product grow.
Deliverables: Website, Reports, Pitch DecksWWWWWWWWSource the Area is a self-funded property tech product that helps people find the perfect area to live. They have raised money via angel grants and are building an API tool that will allow browsing renters to be matched to a specific area according to their criteria.
• I designed the UX and UI of the website and after the website launched, Source The Area made a big splash when a large travel influencer shared the website online and engaged 100+ requests for the service.
• After launching the website, Source the Area was able to raise $150k in funding.
Source the Area's website launch enabled them to attract competitors that have offered to share alternative APIs to help the product grow.
Deliverables: Website, Reports, Pitch Decks
Juniver
Juniver is an early-stage start up that is creating a SaaS tool and app to support the recovery for anorexia patients. I was part of the team that helped create their MVP product which then enabled Juniver to raise $1.2M in funding and a $250K grant.
I reviewed user flows and journey maps to ensure the interactions of the app were seamless.
I created the UI designs based on branding by Yung Studio that were then translated into prototypes.
I designed a supporting pitch deck that was used to raise $1.2M
Deliverables: Mobile app, Prototype (Figma)Juniver is an early-stage start up that is creating a SaaS tool and app to support the recovery for anorexia patients. I was part of the team that helped create their MVP product which then enabled Juniver to raise $1.2M in funding and a $250K grant.
I reviewed user flows and journey maps to ensure the interactions of the app were seamless.
I created the UI designs based on branding by Yung Studio that were then translated into prototypes.
I designed a supporting pitch deck that was used to raise $1.2M
Deliverables: Mobile app, Prototype (Figma)WWWWWWWWJuniver is an early-stage start up that is creating a SaaS tool and app to support the recovery for anorexia patients. I was part of the team that helped create their MVP product which then enabled Juniver to raise $1.2M in funding and a $250K grant.
I reviewed user flows and journey maps to ensure the interactions of the app were seamless.
I created the UI designs based on branding by Yung Studio that were then translated into prototypes.
I designed a supporting pitch deck that was used to raise $1.2M
Deliverables: Mobile app, Prototype (Figma)
Ingenio (via Outset)
Ingenio is a holding company for the biggest astrology brands in the world, they have raised a total of $232M over 3 funding rounds and have over 20 companies in their portfolio. I worked with Outset LA to reimagine their website as they prepare to roll out rebrands across all of their portfolio brands.
• I lead the web discovery phase exploring new ideas that aligned with new branding
• I redesigned the site structure based on UX research principles which overall, made it easier for investors to gauge the brand
• I redesigned the site UI based on branding by Outset LA. The new design launched in April 2024.
Deliverables: WebsiteIngenio is a holding company for the biggest astrology brands in the world, they have raised a total of $232M over 3 funding rounds and have over 20 companies in their portfolio. I worked with Outset LA to reimagine their website as they prepare to roll out rebrands across all of their portfolio brands.
• I lead the web discovery phase exploring new ideas that aligned with new branding
• I redesigned the site structure based on UX research principles which overall, made it easier for investors to gauge the brand
• I redesigned the site UI based on branding by Outset LA. The new design launched in April 2024.
Deliverables: WebsiteWWWWWWWWIngenio is a holding company for the biggest astrology brands in the world, they have raised a total of $232M over 3 funding rounds and have over 20 companies in their portfolio. I worked with Outset LA to reimagine their website as they prepare to roll out rebrands across all of their portfolio brands.
• I lead the web discovery phase exploring new ideas that aligned with new branding
• I redesigned the site structure based on UX research principles which overall, made it easier for investors to gauge the brand
• I redesigned the site UI based on branding by Outset LA. The new design launched in April 2024.
Deliverables: Website
The Home Edit (via Outset)
The Home Edit is a brand and ecommerce business whose website I helped redesign. In the last year they were acquired by Reese Witherspoon's fund, Hello Sunshine and have been working on improving their customer experience, including their website.
• I lead the web discovery phase exploring new ideas that aligned with new branding
• I redesigned the site structure based on UX research principles which enabled higher sales conversions
• I redesigned the site UI based on branding by Outsets team. The new design launched in November 2024 and was part of Extreme Makeovers marketing placements.
Deliverables: WebsiteThe Home Edit is a brand and ecommerce business whose website I helped redesign. In the last year they were acquired by Reese Witherspoon's fund, Hello Sunshine and have been working on improving their customer experience, including their website.
• I lead the web discovery phase exploring new ideas that aligned with new branding
• I redesigned the site structure based on UX research principles which enabled higher sales conversions
• I redesigned the site UI based on branding by Outsets team. The new design launched in November 2024 and was part of Extreme Makeovers marketing placements.
Deliverables: WebsiteWWWWWWWWThe Home Edit is a brand and ecommerce business whose website I helped redesign. In the last year they were acquired by Reese Witherspoon's fund, Hello Sunshine and have been working on improving their customer experience, including their website.
• I lead the web discovery phase exploring new ideas that aligned with new branding
• I redesigned the site structure based on UX research principles which enabled higher sales conversions
• I redesigned the site UI based on branding by Outsets team. The new design launched in November 2024 and was part of Extreme Makeovers marketing placements.
Deliverables: Website
Trips
Trips is a first of its kind platform providing content creators with the ability to safeguard and effectively monetize the copyright of their assets. They have raised $2.5M in funding and grown to acquire another company (Mentaport) in the last year. They are now on the path to raise $15M in 2025.
• The first task with Trips was to build out their pitch deck. After designing their deck, they successfully raised $2.5M in funding.
• We successfully built the dashboard MVP and prototype which was used to help raise funding.
Since the initial MVP, we have iterated on the design by developing a premium feature, more dashboard interactions and also redesigning the onboarding flow to be easier for the user.
Deliverables: Web app, Emails and Branding directionTrips is a first of its kind platform providing content creators with the ability to safeguard and effectively monetize the copyright of their assets. They have raised $2.5M in funding and grown to acquire another company (Mentaport) in the last year. They are now on the path to raise $15M in 2025.
• The first task with Trips was to build out their pitch deck. After designing their deck, they successfully raised $2.5M in funding.
• We successfully built the dashboard MVP and prototype which was used to help raise funding.
Since the initial MVP, we have iterated on the design by developing a premium feature, more dashboard interactions and also redesigning the onboarding flow to be easier for the user.
Deliverables: Web app, Emails and Branding directionWWWWWWWWTrips is a first of its kind platform providing content creators with the ability to safeguard and effectively monetize the copyright of their assets. They have raised $2.5M in funding and grown to acquire another company (Mentaport) in the last year. They are now on the path to raise $15M in 2025.
• The first task with Trips was to build out their pitch deck. After designing their deck, they successfully raised $2.5M in funding.
• We successfully built the dashboard MVP and prototype which was used to help raise funding.
Since the initial MVP, we have iterated on the design by developing a premium feature, more dashboard interactions and also redesigning the onboarding flow to be easier for the user.
Deliverables: Web app, Emails and Branding direction
Meganexus
MegaNexus is a service solution company that licenses their wellbeing management software to government backed businesses. My initial role required me to redesign the software for one of their clients, Reed Wellbeing.
• We conducted an intensive customer research phase that included a comprehensive survey, stakeholder interviews and focus groups. This enables us to improve other products in the MegaNexus portfolio.
• One of MegaNexus' goals was to increase sales of the white-labelled software. After completing the redesign not only did we improve sales (by 30% within the first 2 months) but we improved the speed that the sales team had to spend selling on calls.
• The redesign improved customer satisfaction leading to me being brought back to redesign the whole software for MegaNexus.
Deliverables: Web and mobile appMegaNexus is a service solution company that licenses their wellbeing management software to government backed businesses. My initial role required me to redesign the software for one of their clients, Reed Wellbeing.
• We conducted an intensive customer research phase that included a comprehensive survey, stakeholder interviews and focus groups. This enables us to improve other products in the MegaNexus portfolio.
• One of MegaNexus' goals was to increase sales of the white-labelled software. After completing the redesign not only did we improve sales (by 30% within the first 2 months) but we improved the speed that the sales team had to spend selling on calls.
• The redesign improved customer satisfaction leading to me being brought back to redesign the whole software for MegaNexus.
Deliverables: Web and mobile appWWWWWWWWMegaNexus is a service solution company that licenses their wellbeing management software to government backed businesses. My initial role required me to redesign the software for one of their clients, Reed Wellbeing.
• We conducted an intensive customer research phase that included a comprehensive survey, stakeholder interviews and focus groups. This enables us to improve other products in the MegaNexus portfolio.
• One of MegaNexus' goals was to increase sales of the white-labelled software. After completing the redesign not only did we improve sales (by 30% within the first 2 months) but we improved the speed that the sales team had to spend selling on calls.
• The redesign improved customer satisfaction leading to me being brought back to redesign the whole software for MegaNexus.
Deliverables: Web and mobile app
Jove Insurance
Jove insurance is an early insurance start-up that began its journey as an insurance broker tool but has expanded its offering to fintech and goods in transit companies by building a SaaS tool that provides insurance validation. They have raised $5.6 in funding in the past 2 years.
I contributed in a design capacity to an insurance validation product that will enable Jove to onboard MSP clients. This client is extremely valuable to Jove as they are a global recruitment management company.
Deliverables: Web app, Website, Emails and Social assetsJove insurance is an early insurance start-up that began its journey as an insurance broker tool but has expanded its offering to fintech and goods in transit companies by building a SaaS tool that provides insurance validation. They have raised $5.6 in funding in the past 2 years.
I contributed in a design capacity to an insurance validation product that will enable Jove to onboard MSP clients. This client is extremely valuable to Jove as they are a global recruitment management company.
Deliverables: Web app, Website, Emails and Social assetsWWWWWWWWJove insurance is an early insurance start-up that began its journey as an insurance broker tool but has expanded its offering to fintech and goods in transit companies by building a SaaS tool that provides insurance validation. They have raised $5.6 in funding in the past 2 years.
I contributed in a design capacity to an insurance validation product that will enable Jove to onboard MSP clients. This client is extremely valuable to Jove as they are a global recruitment management company.
Deliverables: Web app, Website, Emails and Social assets
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