I am Samran Ali, an experienced Fashion and Digital Media Designer specialized in Fashion, Apparel, and Graphic Design. I am proficient in Adobe Suite, MYR, CLO-3D, Microsoft Office, and Canva and have proven my skills at companies working with top fashion brands at the global level.
I am a fashion graduate from the Pakistan Institute of Fashion and Design committed to client success through creative excellence. I’m skilled in Trend Research, Collection Planning, Illustrations, Tech-Packs, Textile & Embroidery, Silhouette Design, and Styling.
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Samad Apparel: Full-time · 4 yrs 4 mos
Sr. Fashion Designer & Creative Lead Digital Media
o Research and Mood Board development as per client/brand (Mango, Mustang, Next, LPP)
o Planning and execution of new Denim garments/products (jeans, dresses, jackets & accessories)
o Representing designed collections on CLO 3D & MYR
o Assembling all the data of orders (exported articles in presentation form for respective clients)
o Planning and executing photoshoots for marketing purposes (Denim, Outwear, Rubber works)
o Creating content, developing graphics & handling Social Media pages of Samad Apparel
o Working closely with the e-commerce team for the development, maintenance & upgradation of Samad Apparel’s official website.
With the help of extensive product/brand research, and fashion & digital design skills, I developed contemporary layouts to present seasonal collections to international customers on digital media.
I led the process of enhancing Samad Apparel’s digital presence by revamping its website, company profile and social media.
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Bonanza Garments Industries Pvt Limited: Mar 2018 - Mar 2020 · 2 yrs 1 month
Senior Fashion Designer, Full-time
o Thoroughly studying market trends and developing research boards
o Planning and executing embroideries for unstitched categories (lawn, luxury, winter)
o Planning silhouettes and Styling Photoshoot samples
Ammara Khan Atelier: Sep 2017 - Mar 2018 · 7 months, Full-time
Team Lead Fashion Designer (Womenswear)
Transformed Ammara Khan’s Luxury Pret division from inception to operational, overseeing trend forecasting, high-end silhouette design, and embroidery development. Pioneered the launch of the first three collections, adeptly utilizing denim, cotton, and silk for the target market. Managed end-to-end processes, including leading photoshoots, production supervision, and client interactions.
Outfitters Stores: Jul 2016 - Sep 2017 · 1 yr 3 months, Full-time
Fashion Designer (Kidswear)
I conducted trend research, proposed creative themes, and prepared comprehensive tech packs with design and trim specifics. My role encompassed material and product research, overseeing production samples within cost parameters, coordinating product photoshoot references, and ensuring production quality.
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